Posts Categorized: Tips & Tricks

How to Create a Facebook Page for Your Business

Posted July 28, 2023 by Geoff Braught & filed under Social Media, Tips & Tricks.

In today’s digital age, social media has become an indispensable tool for businesses to connect with their target audience and establish a strong online presence. One platform that stands out for its reach and engagement is Facebook.

With billions of active users, setting up and optimizing a Facebook page can be a game-changer for your home services business. In this article, we’ll guide you through the steps to create and optimize a Facebook page, add admins for efficient management, and provide tips to excel in your social media strategy.

How to Create a Facebook Page for Your Business - LMH Agency

Your Step-by-Step Guide to Setting Up Your Business on Facebook

1. What is a Facebook Page?

A Facebook page is a dedicated space on the platform for businesses, organizations, and public figures to showcase their brand, engage with followers, and promote their products or services. It allows you to create a professional presence, share updates, and interact with your target audience in a more personal and interactive manner.

2. Creating a Facebook Page:

To create a Facebook page for your home services business, follow these steps:

Log in to your personal Facebook account.
Click on the arrow in the top-right corner and select “Create Page.”
Choose the “Business or Brand” option.
Enter your business name, select the appropriate category, and provide essential details.
Upload a profile picture and cover photo that represent your brand visually.
Customize your page’s settings, such as privacy, notifications, and messaging preferences.

3. Adding Admins to Your Facebook Page:

Efficient management of your Facebook page requires adding admins who can help you handle tasks and engage with your audience. Here’s how to add an admin:

Go to your Facebook page’s settings.
Click on “Page Roles” in the left-hand column.
Under “Assign a New Page Role,” enter the name or email address of the person you want to add.
Choose their role (Admin, Editor, Moderator, etc.).
Click “Add” and enter your password to confirm.

4. Easily Managing Your Facebook Business Page:

To ensure smooth management of your Facebook business page, consider the following tips:

Create a content calendar to plan and schedule posts in advance.
Use Facebook’s publishing tools to manage posts, insights, and engagements efficiently.
Respond promptly to comments, messages, and reviews to demonstrate excellent customer service.
Utilize Facebook’s ad manager to run targeted advertising campaigns.
Monitor page insights to gain valuable data about your audience and tailor your content strategy accordingly.

5. Creating a Business Account on Facebook:

Creating a business account on Facebook allows you to separate your personal profile from your business page. To set up a business account, follow these steps:

Visit facebook.com/business and click “Create Account.”
Enter your business name, choose the primary purpose for using Facebook, and provide the required information.
Follow the prompts to complete the setup process.

6. Deleting a Facebook Page:

If, for any reason, you decide to delete your Facebook page, here’s how you can do it:

Go to your page’s settings.
Scroll down and click on “Remove Page.”
Follow the instructions provided by Facebook to permanently delete your page.

A well-optimized Facebook page can propel your home services business to new heights of success. By creating a compelling presence, adding admins for effective management, and employing best practices, you can engage with your audience, build brand loyalty, and attract potential customers. Leverage the power of Facebook to showcase your services, share valuable content, and foster meaningful connections within your industry. So, follow the steps outlined in this article, and watch your social media presence thrive, and your business flourish.

Power Your SEO with Apple’s Map Pack

Posted February 28, 2023 by Geoff Braught & filed under SEO, Tips & Tricks.

It’s finally here! It’s been a long time coming, and now you can finally list your business on Apple’s maps (instantly giving you another platform 45% of people use daily).

Apple’s Business Connect is simple to set up and essentially makes sure that people can find you from their iPhones or tablets. Like Google Business Profile, you can list your services and locations, upload photos and videos, create custom messages, and more that optimizes your SEO. In fact, there’s an entire Map Pack that we think will be huge for home services businesses over the next few years. Since it’s still new, it’s an amazing time to jump on and start using it to grow from the outset.

What is Apple’s Map Pack?

Apple Map Pack is a feature of Apple Maps that shows your business’s information to potential customers. It includes a business’s name, address, phone number, website, and other relevant details that are pretty standard.

The reason we think Apple Map Pack is so huge is because it improves your local SEO rankings, as Apple Maps is an important source of local search results. If you’re a business that serves a local community – get on this!

The more visibility a business has on Apple Maps, the more likely it is to be found in local search results, which can lead to more customers.

One of our clients recently shared:

I have been using Apple Maps Pack for a few months now, and I am incredibly impressed. The maps are incredibly detailed, and the directions are spot on. I have never had an issue finding my way anywhere, and the app is incredibly easy to use. The best part is that it is completely free, which is a huge plus. I highly recommend Apple Maps Pack to anyone looking for an easy-to-use and accelerated mapping app.

How Do I Get Started?

To get started using Apple Map Pack, first, download and install the app from the App Store. Once the app is installed, open it and follow the on-screen instructions to set up the Map Pack. Depending on the version of the Map Pack you’re using, you may need to sign in with your Apple ID or configure a few settings before you can start using the app. Once everything is set up, you can explore the maps, search for places, and use the other features that the Map Pack offers.

Once you’re set up on Apple Maps, ensure you’re good to go on the Google local map pack too. If you’re not set up there yet either, here’s a quick process for getting started:

1. Go to Google My Business (https://www.google.com/business/) and click the “Start Now” button.

2. Sign in with your Google account.

3. Enter the name of your business.

4. Enter your business address.

5. Select a business category from the list.

6. Enter a contact phone number and website URL (if applicable).

7. Click the “Submit” button to finish the setup.

8. Once your business is verified, you can add additional information, such as images, hours of operation, and more.

9. After verifying your business, it will appear on Google Maps and the local map pack.

Okay, that’s our local SEO maps schpiel of the day. I hope this helps you get a little more leverage, and you can always get in touch with us if you have any questions about digital marketing. We’re here to help!

The Content Marketing Ecosystem: Why it Works

Posted February 13, 2023 by Geoff Braught & filed under SEO, Tips & Tricks, Websites.

When trying to build a brand, it’s important to be consistent with your marketing. In fact, digital marketing is more about communication (which is where content marketing comes into play). No need to spend a lot of time trying to recreate the wheel or think of stuff to write about.

Today, we’re going to teach you how to create a content ecosystem that makes your life a lot easier and results from your marketing that much better.

What Is a Content Ecosystem?

Regardless of whether your business focuses on the automotive industry, home services, or legal issues, a strong content marketing strategy can increase awareness of your company while saving you hours of time spent creating.

You can create an individual blog post, social media post, landing page, and podcast or you can create one piece of content and turn it into 10 so it can be shared across platforms. That’s the beauty of a content ecosystem. It’s more sustainable, way more practical, and keeps dollars for marketing lean while going the distance to hit your goals.

Building a content ecosystem strategy means that you get more intentional by using content across all of your media and marketing channels when you create something worthwhile to your community of prospects and customers. You might write an entire article about your latest services but use key points from the article to make posts on your social media platforms. You might then also decide to make a long-form video about that blog and share it on YouTube.

Additionally, it’s important to use unbiased data to direct the content you create. So be sure to pay attention to what’s resonating in your community and create more of that. Use the 80/20 rule (20% of your content will bring in 80% of the results so always double down on what works). Your personal opinions and experiences are awesome, and they can also prevent you from truly making content that attracts viewers and, ultimately, customers.

Why Is a Content Ecosystem Important?

Having a content ecosystem is essential because it can increase your reach and give you back so much of your time. When you create content that you can use across all your media outlets, you save yourself time and energy of constant creation. Your viewers and prospects want consistency when they go to their social media platform of choice, and they also want to see similar content on your website. While quick and flashy might work for some media channels, many consumers today want to be well-informed on products and services. So our advice is to create content that actually makes a difference in their lives or gets them to think about something in a new way that could truly benefit them.

How To Make a Content Ecosystem

Here’s how to get started:

1. Support the User Experience

No matter where your customers or prospects see your content, you want to ensure that the content supports their experience and that they have a positive interaction with you. You want them to leave every interaction they have with you feeling a little more empowered, inspired, or confident in their choices. Consider the audiences of your different platforms, how old they might be, and how you can tailor what you share to reach a wider audience.

2. Optimize Content

Your audience goes to your website or social media account to search for specific information. Even if it’s just a few people coming to your digital space, make sure that your content is optimized so that viewers leave with the information they need to decide if they want to work with you or purchase your products or services. Keep it simple and make things you think can really help people. Another good way to look at it is to think about who you want to talk to and give them what you have to say.

3. Choose the Right Topics and Tools

Before creating your content ecosystem, analyze your business and your audiences across platforms. Think about what information potential customers might seek when researching topics connected with your company. If you use content based on what your clients want, they’re more likely to take advantage of what you offer. Take advantage of tools like Trello, Asana, or Notion to plan a few great pieces of content every month and hire contractors or a team who can break down every piece and funnel it into your website, email, advertising, and social channels. There’s a lot you can automate with a solid process and good tools.

To recap, creating a content ecosystem simplifies your life, vastly improves your marketing, and offers useful content for your audience and customers. With each post you create moving forward, ask yourself how you can use the content across all of your digital marketing. Give us a call if you need any help.

How to Get More Construction Leads for Your Business

Posted February 9, 2023 by Geoff Braught & filed under Tips & Tricks.

When you have big plans to scale your construction company, getting a steady stream of quality leads is crucial for your growth. You can play the long game through referrals and mailers, or you can take a few (beneficial) shortcuts by utilizing localized digital marketing to tap into your ideal audience. Ready to make waves and get more construction leads? Let’s dive in.

Establish a Niche

While you may very well be able to build and renovate anything and everything, establishing a niche, such as home remodeling, helps your construction company stand out in a massive industry. According to a recent article published in Construction Business Owner, companies specializing in their services win nearly twice as many construction bids as competitors who don’t focus on a particular niche. When establishing your company’s service offerings, align your work with your experience and interests. Monitor your target audience’s needs and ensure the services you offer align with them (and you can execute them flawlessly).

Develop an Engaging Website

In today’s market, you can’t afford to not have a high-quality website. It immediately establishes trust, and it has the power to put you directly in front of everyone in your community searching for *exactly* what you do. As you already know, trust and professionalism are essential because quality matters deeply to your prospects. Keep it simple with clear CTAs and optimize for SEO so you appear higher in the rankings.

Emphasize Your Value

When sharing information about your business, ensure you’re sitting on the same side of the table as your prospect and emphasize your value. Consider creating tips and blog articles that can help someone find the right construction company, and share case studies of the best work on your website and social media. If you provide estimates to clients via email, include a link to a case study in your first communication with a lead to show your company’s value. Do your best to put yourself in your prospect’s shoes and showcase what’s in it for them when they work with you.

Create Engaging Content

Engaging content encourages users to respond to, share, and interact with it. Make sure that everything you share addresses your target audience. Use different types of content, experimenting with short-form videos, GIFs, infographics, memes, and images to see what resonates with your core audience. Investing in paid ads can also skyrocket your brand awareness and engagement when done correctly, so work with an agent who gets what you do and can help you be intentional about your paid advertising.

Visit Networking Groups

Networking groups can be a fantastic resource if you want to be recognized as a trusted leader in your community. Nothing will ever replace face-to-face communication and relationship building, so get in touch with your local chamber of commerce and professional groups in your niche. We always suggest your local chamber because they can connect you with companies that might need your construction services or individual community members looking for home services and construction-related needs.

Business Network International (BNI) is another networking group you might want to join. BNI is the largest and most successful networking group, offering access to local and global members in the construction industry.

Make Yourself Useful to Others

In the construction industry, specializing in a particular area can make you more helpful to companies that aren’t experts in the same niche. Look for ways to make your company beneficial to other local companies and take on work that can help you build your presence.

Use these tips to get more construction leads and in turn, grow your construction business. You can stand out in the construction industry by showcasing your company’s best work, networking, and ensuring that your digital presence is engaging. Want to catapult your quality lead gen through strategic digital marketing with an agency that gets it? Contact us today for a free consultation.

5 Common Web Design Features That Hurt Conversions

Posted February 2, 2023 by Geoff Braught & filed under Tips & Tricks, Websites.

If you’ve mastered the SEO game and have traffic coming to your website, but you’re not getting a steady stream of leads…you’ve got to shift your focus to conversions.

Your website’s conversion rate is the percentage of visitors who take the desired action, such as getting in touch with you, signing up for your newsletter, or making a purchase. It’s what turns prospects into leads, and it’s what you’re ultimately wanting from your marketing efforts.

Many factors can influence your conversion rates, but one of the most important is your website’s design. A well-designed website is easy to navigate and simple to use, encouraging your visitors to take immediate action. The trouble is, we can get really tempted to overexplain or add a bunch of bells and whistles that seem like a good idea, but they can actually hurt your conversions by making your website harder to find, slower to respond, and difficult for people to know exactly how to reach you.

Here are a few of the most common web design features that can hurt your conversions (and what you can do to fix them).

Slow Loading Pages

One of the most common obstacles we see is slow loading times due to high-resolution graphics, images, or videos in the wrong places. While they look amazing, they can slow down your website. When you only have 3 seconds to make a good impression, speed is crucial! What’s more, your authority score can suffer if it’s not built out properly (more on this later) which takes away from your SEO efforts altogether.

Our Advice: Put high-resolution images or videos on your home page, and save low-resolution images for your landing pages. You want people to linger on your website, so engaging and high-quality content makes sense there. Landing pages are meant for quick conversions, so use lower-resolution images or optimize them so they load much faster. You can also test your webpage loading speed to keep identify ways to optimize pages to load quickly.

Poor Navigational and Organizational Web Design

Poor navigation makes it hard for visitors to find what they’re looking for on a website. Putting a lot of links in the primary navigation menu makes a site confusing. Too many drop-down menus make the navigation confusing. For website organization, simpler is better. Using standard navigation conventions, like listing the home page first and the contact page last, helps users quickly find what they’re looking for on a website.

Outdated Websites and Pages

Website visitors are looking for relevant, current content. If a website looks old or outdated, users will often leave to look for more up-to-date information. Change the landing page frequently and indicate that the site is current with up-to-date content or recent photos. Regularly adding blog posts with dates is another way to show visitors that the site is active and maintained.

Visual Crowding

Reading on a laptop or digital device is different from reading a book. A webpage needs plenty of white space since users scan webpages instead of reading word for word. Create white space by using headings to break up the content and write short paragraphs of less than 100 words. Bullet points also break up the reading, are easy to read, and help website visitors understand online content and stay engaged. Images and graphics can also lead to visual crowding. Add high-quality images with plenty of white space around them on all edges.

Lack of Clear Customer Path

Creating a clear customer path is the first step in designing any webpage. Structure a webpage with the user experience in mind and know exactly what you want your visitors to read, think, and do while they’re on that webpage. Large blocks of text and too much clutter make it difficult for visitors to decide what to do next. Buttons and images crowded with text around them or bunched together make it challenging to know where to go. Identify what action you want a site visitor to take and design the whole page with that purpose in mind.

Your home services, legal, or automotive website can be a valuable source for new customers. Key elements of high-converting websites include effective web design and proper SEO. If you’re looking for a custom website with measurable conversion metrics, contact our digital marketing professionals to ensure your site is performing at its best and bringing a steady stream of new leads to your business.

5 Easy HVAC Website Ideas You Can Do Quickly

Posted January 31, 2023 by Geoff Braught & filed under Tips & Tricks, Websites.

A significant component of HVAC marketing efforts is an appealing and engaging website. If you’re struggling with web design or the overall appearance of your HVAC company’s website, consider the following five easy website ideas that you can implement right away.

Create a Review Carousel

Establishing trust and credibility are two essential aspects of an HVAC company’s website. After all, the technicians will be in the homes and businesses of clients. Clients need to feel they can trust the employees to do good work and be honest and upfront with the needs of their HVAC systems.

By creating a review carousel, you can establish trust with people who visit your site. In your carousel, include images of the people who left the reviews to show that they’re real people, along with a five-star icon and where the client left the review. By incorporating reviews left on third-party websites, you can improve the credibility of the information shared.

Make It Easy to Get a Quote

The top of every selling page on your home services website should have a place for a visitor to request a quote. The form that allows a user to get a quote should be brief and easy to complete. When creating the design of your website, incorporate a button that enables visitors to request quotes at the top-right corner of every page.

Include Photos Whenever Possible

Photographs of real people are more appealing than obvious stock photos. Incorporate pictures of people wherever you can on your website. If you don’t have images of your service technicians, schedule a photographer to take professional, consistent photographs of your team members in their uniforms. When customers visit your site, they can see what their technician looks like and feel more comfortable with who will be working in their home or business.

It’s also helpful to include images of the support staff, such as a group photo of the entire team.

Display Contact Information Everywhere

Make it as easy as possible for potential clients to reach out to your business by including contact information in multiple places on the site. Place a phone number, website, or email address with every paid advertising campaign, account, and outreach effort if your company uses social media. Although some customers may prefer not to call, others will use the phone number immediately to request service at their home or business.

Improve Your Website Design

Improving your website’s design can increase engagement and help it to rank higher on search engines. A clean design should include white space, visually appealing imagery, and formatting that breaks up walls of text. As you consider how to improve the site’s design, take inventory of the content on each page too. Every page should have at least 500 words of copy, and you should split the text into sections for easier scanning. Think about SEO value of your copy and ensure you have keywords related to your services in the content.

By investing in your HVAC company’s website, you can create a more engaging experience for those who visit it. A strong web presence and other digital marketing efforts can help establish your credibility and professionalism as a trusted resource in the HVAC services industry.

The Real Problem with DIY Website Builders

Posted January 16, 2023 by Geoff Braught & filed under Tips & Tricks, Websites.

These days, every business should have a website.

A website helps drive traffic to your brand and expand consumer knowledge of what you offer. While using a DIY website builder might be tempting, the DIY route usually isn’t the best course. Many options claim that creating a beautiful, customized website for any business is quick and easy. Unfortunately, like many do-it-quick schemes, these advertisements are often too good to be true.

Discover several reasons you shouldn’t use DIY website builders.

SEO isn’t Optimal

DIY website builders can overly simplify search engine optimization. While they might be easy to use to create a website, Google won’t like how the coding appears behind the scenes. Many website builders hide code, making it difficult for search engines like Google to understand what your website is all about. If a search engine doesn’t understand the code on your website, your website will never rank well in searches, which, let’s face it, is why you have a website.

SEO is an essential component of all the content on your site, so don’t neglect it.

Site Management isn’t Efficient

You want your website to be professional and tailored to your company. When you use a DIY website builder, the company’s servers will host it. The company’s name will appear in your link URL. A link that has additional info in the URL looks messy and unprofessional. If you choose to use your domain, you’ll have to pay an extra fee, which can add up in the long run.

Using a company like LMH Agency to create your website gives you more control over the management of your website so that you can make web design changes efficiently.

Customization is Lacking

Although a DIY website builder will claim that you can make a customized website using its services, you’ll find that it can be lacking. Most DIY website builders only provide a limited number of web design themes, causing many of the websites made with their platforms to look similar.

The menus and functionality of these websites are also less than ideal, as your business likely has specific needs that make it unique. Often, the number of pages your website can have is also limited, so you may have to forgo the “about us” section or a “contact us” page.

Ownership Issues Can Arise

When you use a DIY website builder, you don’t own your website.

The company you use to create the website does. This arrangement can be troublesome, as most businesses plan to operate long into the future, and if the website company folds, you lose your content. Not only will you lose any of the content you’ve laboriously created, but you’ll also lose any of the contact information attached to the site. Email lists and any guest post relationships you’ve built with your web design will all be gone.

Don’t let DIY website builders tempt you. If you need a customized website that fits your business model perfectly, contact the team at LMH Agency. We have experts who can make your website stand out. By getting to know your business model, we will make the perfect website that meets your business goals.

Digital Marketing Basics for Plumbers

Posted January 9, 2023 by Geoff Braught & filed under Tips & Tricks.

Digital marketing has proven to be an effective technique for increasing brand awareness, converting leads, and scaling businesses in the plumbing industry. The community needs your services so most importantly…they need to be able to find you! Digital marketing simply helps make it easier for the people who need you to find you, hire you, and pay you. Today we’re sharing everything you need to know about digital marketing for plumbers and get those leads rolling in.

First…What Exactly is Digital Marketing?

If you’re brand new to the game, digital marketing is an umbrella term used to describe all marketing strategies online. This may include search engine optimization (SEO), paid advertising, social media marketing, and content marketing. Each digital marketing platform offers value to a plumbing business, helping them increase brand awareness and convert leads. It can be super complex or you can keep it simple. We prefer the latter.

How Can Digital Marketing Help You as a Plumber?

When homeowners have a problem, they no longer grab the yellow pages and look for a plumber nearby. They don’t go rummaging through their mail to find the latest flier or discount. Instead, they go straight to Google, Alexa, Siri, or other means of finding exactly what they need in the shortest amount of time possible. If you haven’t set up your business so it’s findable by search engines, you’re missing out on tons of opportunities for lead generation and growth. You don’t have to have a super comprehensive blog or social presence, but you do need to get some foundations in place so you can expand into more digital marketing once you get your momentum going. And ohhh the momentum it can generate!

Reaching More and More Customers

In addition to reaching new customers, digital marketing can also help target those who have previously shown interest in your business. Essentially, this just means if someone visited your website but never called you, you can make sure your articles and advertisements show up while they’re browsing to remind them about you.

Retargeting campaigns can follow potential customers throughout their buying research and conversion stages. Digital marketing platforms can also connect you to your customers, helping you understand their pain points and providing them with offers they’re most likely to use. It’s a win-win!

Tips for Growing Your Presence

Our team specializes in digital marketing for plumbers, so here are a few more tips for growing your digital presence quickly and easily:

Follow the customer’s cycle: Create your marketing strategy based on buyer intent and where they’re at in the buying process. For example, social media does a great job at promoting brand awareness, which is ideal for top-of-the-funnel customers. Paid and web design are ideal for the consideration and intent phases in the middle of the buying cycle.
Optimize your website for SEO. With a few intentional keywords tucked into helpful blogs, the search engines will prioritize your brand to make sure you come up first. Cool, right?
Take advantage of local service ads: Local service ads (LSAs) are similar to Google Ads, except that you only pay for qualified leads. Use LSAs to target plumbing-specific keywords so your ads are shown when customers are searching for related services.
Increase customer reviews: Increasing the number of customer reviews helps you create a digital presence while also earning trust. You can use social media or Google My Business (GMB) profiles to build reviews.
Jump on social media: While it may seem like something that’s simply nice to have, your social media presence says a lot about who you are. It’s the perfect opportunity to take your customers more deeply into your story, your work, and why you’re passionate about what you do.

We Get You.

A digital presence is a must in today’s world. Luckily for you, all we do is help trades professionals (and plumbers like you) get on the fast track to growth with digital marketing that truly represents your business so your ideal prospects can become your most loyal customers. Get in touch with us today, we’d love to help you.

Home Services: Our Top SEO Tips for 2023

Posted January 5, 2023 by Geoff Braught & filed under SEO, Tips & Tricks.

If last year taught us anything, it’s that digital marketing is a MUST for home services businesses. Why? Because people need your help, and they need to be able to find you.

Full stop.

Why the time is now for SEO

Search engine optimization (SEO) is by far the most effective tool for making sure you come up first on Google and other search engines. And honestly, it’s the best-kept secret for all of the home service companies we see killing it out there while others struggle to keep up with the work they already have. If you’re ready to break into the next level of your business, we’re sharing our top SEO tips to help you get on track this year (and blow your competition out of the water). Let’s dive in!

#1 Be Specific

As soon as customers visit your website, the purpose of your website should be clear to them. Don’t confuse visitors with content about anything else if you offer home services. Specificity in your content will also help you choose the right keywords.

#2 Write Content for Humans

Your content should deliver valuable information to your site’s visitors. You can employ SEO tactics and use relevant keywords, but the old tactic of stuffing keywords to engage search engines doesn’t work anymore. Your first goal is to capture a customer’s attention and offer something relevant.

#3 Use Keywords Where They Matter

Start by identifying the keywords that will drive customers to your site. An easy way to do this is to think about what you personally would type into the search bar if you need help. There are a ton of tools that can help you find the right keywords you can add to your website, blog content, and even your social media. With video taking the lead this year, it’s important to think about using your keywords across channels to capture the most engagement and views.

#4 Remove Anything that Slows You Down

Your site has about three seconds to load before people click away and don’t return. If your website loads realllllyyy slowly, Google will notice and won’t send customers to your site as readily. Streamline your web pages to eliminate large graphics, extra plug-ins, and formatting that doesn’t do well on multiple devices. This is good advice for pretty much everything, in our opinion, and especially important for your SEO.

#5 Make Your Meta Descriptions Unique

Okay, if you’re already earning your degree in SEO basics, this one is important. Your meta description is the copy that appears after the title of your page or blog on Google, and it helps give a little more insight to entice that desired “click.” Each meta description should be a unique snapshot of what customers will find on that page. A well-crafted meta description helps your website rank in search engines and will incentivize people to explore your site.

#6 Create Keywords for Your Images

Imagery and video will be more important than ever this year, so an uncommon tip is to create image keywords for any imagery that lives on your website. It helps because many people find your website via image search, so being more intentional about the image title, description, attributes, and file name in the back end of your site can make a world of difference. We can show you how!

#7 Make Sure Your URLs are Easy to Read

This one can really help you. Keeping your URLs under 60 characters is an insider trick to making sure the search engines know exactly what your page is about so you’re more likely to show up first in a search. Plus, it’s just easier for everyone to understand where they’re going.

For example, which would you click on first? https://innovativeplumber/pages/listing/123/contactus.htm or https://innovativeplumber/contact?

Our bet is that you’d be more likely to click on the second one (and the latest marketing research is showing that most other people would too). So keep it simple!

#8 Link to High-Quality External Websites

If you’re writing a blog, it’s important to include a few links to high-quality content for your readers. Not only are they typically the most helpful resources that add a ton of value to your content, but external links also help give you credibility and incentivize high-quality sites to link back to you in return. Try only sharing links to relevant, trustworthy sites. For example, linking to a respected leader in your community is more effective than linking to a Facebook group. You get the idea.

#9 Add Helpful Internal Links

If you’ve captured the attention of a prospect through a page or a piece of content on your site, you’re already winning. To keep them engaged even longer, include some internal links that give them more helpful information to read or take action in some way on another page. For example, you might always include a link to your Contact page or point back to your services so you can earn their trust (and more points with search engines).

#10 Keep Your Content Updated

With the rise of AI and more and more businesses optimizing their content for SEO, it’s more important than ever to create unique, creative, and original content that stands out from the millions of words published online each day. A great way to do this is to include content that tells a story, and your blog/social media is the perfect place for this. Share stories from your customers, write about your own entrepreneurship journey, or include content that feels grounded in the present and truly helps the customers you want to serve