The digital landscape continues to change, with new social media platforms and recommendations popping up regularly. You can grow your social media accounts by following some fresh tips and turning followers into leads.
It’s essential to tailor the content you share to your target audience. Increase engagement by encouraging people to share and respond to tailored posts.
Instagram now allows users to save content they like and come back to it later, so make sure you understand the benefit of saving and encourage users to save what you share. Don’t forget to look into the value of Instagram guides as well.
Although high-quality, curated content is vital, that’s not the only thing you can share. Experiment with different types of content, from engaging videos to memes and GIFs, to see what your audience likes best.
Micro-influencers have loyal fan bases, typically between 10,000 and 50,000 followers. Working with a micro-influencer can increase your reach while fitting into your marketing budget.
Most social media platforms have ads, and you can and should make paid ads part of your social media strategy. When placing ads, test different styles and platforms to see what works best.
Whether you manage a social media account for a business in the legal, automotive, or home services industry, it’s best to stay away from hard-selling on this platform. Focus on building relationships and instilling trust rather than always selling.
Authenticity and consistency are fundamental to social media users, so establish your brand voice and adhere to it.
Encouraging followers to engage with your content boosts your social media rankings and gives you helpful information to adjust your strategy. Ask for feedback on at least some of the content you post to find out what resonates.
Most social media users are on mobile devices. Optimize your visual content accordingly.
Research suggests that live video will make up 17% of all internet traffic by the end of 2023. Be part of this growth by regularly going live on your social media platforms.
Engaging with the community on social media helps you reach a wider audience. Join relevant groups on various platforms and be part of discussions within them.
Social media has become a valuable customer support tool, minimizing the need for customers to call or email a business. Make your brand more enticing to those who don’t want to make a phone call.
Social listening involves staying current on how your target audience is communicating and what topics are most important. Use the information you glean to improve and adjust your strategy.
Short-form videos are popular among users of all ages. Keep your video content brief and engaging.
Creating and using hashtags can help your social media presence grow, especially since they encourage user-generated content. When real people post about a business positively, it helps build credibility and support.
Apply these simple social media tips to your strategy and watch your presence and engagement levels grow. You can solve your digital marketing struggles by implementing a few changes, regardless of what platforms you use.
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