LMH x Built for the Trades: Marketing, Leadership, and Business Growth for Plumbers and Contractors

There’s no way around it: the trades industry needs access to the tools to help them grow. If you own a plumbing or HVAC company, you know the complexities of scaling in your local community. That’s why I think you’re really going to appreciate this conversation I had with Dan Dowdy of Built for the Trades. Dan’s a business coach.

He helps companies just like yours excel by teaching the essential communication and strategic skills you need to manage a team, cultivate a vision, and execute it according to your values. I’ve personally learned a lot from him, and I’m stoked to share this episode with you.

If you’re trying to scale your plumbing or HVAC business, don’t miss this.

In this insightful podcast, Dan and I cover so many topics around leadership and marketing, including:

– Navigating leadership transitions

– Why the ego is always the enemy

– Systems vs. Processes (and why most businesses don’t have them) 

– The power of the weekly leadership meeting

– Danny and Dan’s favorite business books

– Why motivation alone won’t actually inspire your team

– Biggest marketing hacks to grow your business

– How to build trust with your team

– The power of in-person events + digital marketing

– Building a culture of A-players 

– Showcasing and building your team culture

– Exactly how to niche (and how not to niche)

– Everything you need to know about using AI and ChatGPT

– Putting discipline over vision, always

Optimize Your Marketing with ChatGPT

One of the key discussion topics was ChatGPT, an exciting new technology that’s revolutionized customer-business interactions. We explored how ChatGPT enhances customer engagement and creates personalized experiences.

This AI-powered tool has proven to be a game-changer, allowing businesses to understand their customers’ needs better, address inquiries promptly, and provide tailored solutions.

This not only boosts customer satisfaction but also helps companies to stay competitive in a rapidly evolving market.

Use it to write your marketing emails, generate paid ad headlines, draft communications to your clients and team, or get ideas for blogs or content that might be valuable. You can even write responses to your online reviews! We cover it all in this convo, along with a ton of information about SEO and getting your Good Business Profile clean and optimized.

Lead From The Heart with Clarity and Communication

We also talked a lot about leadership.

That’s really the good stuff! Effective leadership practices are vital for sustainable growth in the fast-paced and ever-changing business environment.

You’ll hear both of our perspectives on the role of mentorship in nurturing future leaders and the significance of building strong teams that drive business growth. A well-led team can tackle challenges head-on, foster innovation, and create a positive work culture, ultimately leading to increased productivity and success. And let you have more fun overall. Head over to our Youtube channel and check it out! Be sure to leave a comment if you got something out of it.