Marketing your home services businesses is different from marketing brands with a national or global reach. When your business is targeting in-person services in a specific locale, you need equally targeted marketing campaigns to successfully reach and expand your audience. Try these tactics.
1. Maintain Your Google Business Profile
Google Business Profiles are one of the first things customers see when searching for home services in their area. Carefully optimize this profile to include a comprehensive listing of services, complete details on the service area, and more.
2. Incorporate SEO
Target locally optimized keywords to reach leads who are actively looking for relevant home services in their area. Phrases like “plumbing repair in Des Moines” or “AC maintenance Boston” help target the right searches.
3. Streamline Your Website Design
A well-organized website is crucial for effective home services marketing. Include your company’s contact information at the top of every page. Make CTAs clear and actionable on every page, and provide detailed information on services and solutions provided by the company.
4. Invest in Paid Search
Pay-per-click advertising can boost business placement on relevant searches. Evaluate each PPC campaign for ROI to gradually hone these into the most effective advertisements.
5. Create a Social Media Presence
Social media sites facilitate interaction and relationship-building with local customers. Post seasonal home maintenance advice to establish your company as a reliable resource for homeowners in the area. Share promos, specials, and contests via social sites as well. Always respond promptly to interactions.
6. Solidify Your Branding
Create a cohesive brand. This should include a recognizable logo, a distinct palette of two or three colors, and one or two typefaces. Use these across all home services marketing materials to solidify brand recognition.
7. Incorporate a Live Chat Feature
Add a live chat feature to the business’s webpage to grab and convert leads while they’re most interested in your company’s services. Failure to connect effectively at the first moment of interest can cost you sales while having an easy way to connect will help immediately convert leads to scheduled customers.
8. Craft an Email Marketing Campaign
Create an automated email marketing campaign that’s tailored to each customer’s journey. Schedule annual offers for tuneups when maintenance is due, or promote replacement units when the customer’s current installation is nearing the end of its life span.
9. Use Direct Mail Marketing
Direct mail marketing can complement an active online presence perfectly. Include a QR code on postcards to convert these traditional campaigns into easily trackable online leads. Drop postcards to relevant zip codes to increase sales in targeted areas.
10. Solicit Customer Reviews
Send thank-you cards to customers and request reviews on relevant sites such as your Google Business Profile. Positive reviews increase legitimacy and encourage sales from future leads. Implement one, some, or all of these strategies to increase sales for a home services business. LMH Agency can assist with a variety of marketing services in this industry, carefully tailoring each campaign to the unique needs and prospects of that individual business. Reach out to get started now.