Our client is a local plumbing and electrical that provides services to residential and light commercial clients in the Lafayette, LA area. They were looking to scale their business and expand into new surrounding regions of the community.
This client’s previous agency was one of the largest home services marketing companies whose systems are all proprietary, and they were not getting the results they needed to grow their business. The client’s website traffic and leads were trending downward. They needed a partner who is transparent with better systems for a more predictable number of phone calls and leads to come in to achieve their goals.
Due to the previous agency, they were working with before starting with LMH, we took the packaged files from the old agency’s proprietary CMS and rebuilt it on an open-source platform (WordPress) to allow the client autonomy with their website and truly own the code. We also optimized the user experience of the site design to help customers navigate the site more efficiently and get the info they want faster.
The client’s SEO profile was on a steep decline. We implemented a new strategy to increase the searches from surrounding cities they had been trying to break into. This was a mix of on-site optimizations and content plus Google Business Profile strategies.
131% increase in new users
191% increase in conversions
ROI for SEO Serivces: 798%
The client received minimal leads from the prior agency from these strategies. LMH restructured the Paid Search Campaign and optimized the Google LSA account. The leads absolutely skyrocketed over the next couple of months.
LSA ROAS: 1170%
Paid Seach ROAS: 612%
The client absolutely feels the impact of the new strategies, and they are growing business in the new cities they expressed interest in growing into at the start of the relationship with LMH.
Our team continues to work closely with this client, constantly fine-tuning new paid ad campaigns and exploring new avenues for expanding the electrical and plumbing company’s digital presence. With the right mix of SEO, paid ads, and LSAs, This client has positioned itself as a prominent player in the local area and will continue to grow for years to come.
“LMH are awesome to work with! They have greatly exceeded our expectations. I have been in business for more than 20 years and have used a few agencies in the past. LMH took on the task of educating me and directing me in our marketing efforts. The team at LMH takes the guesswork out and they do the brunt of the work. I wish I would have started with them years ago.” -Client
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