Case Study
Louisiana Electrician & Plumbing Company
Results That Speak for Themselves
798%
ROI for SEO
1170%
LSA ROAS
612%
Paid Seach ROAS
Overview
Our client is a local plumbing and electrical that provides services to residential and light commercial clients in the Lafayette, LA area. They were looking to scale their business and expand into new surrounding regions of the community.
The Strategy
Website
Due to the previous agency, they were working with before starting with LMH, we took the packaged files from the old agency’s proprietary CMS and rebuilt it on an open-source platform (WordPress) to allow the client autonomy with their website and truly own the code. We also optimized the user experience of the site design to help customers navigate the site more efficiently and get the info they want faster.
SEO Organic Traffic
The client’s SEO profile was on a steep decline. We implemented a new strategy to increase the searches from surrounding cities they had been trying to break into. This was a mix of on-site optimizations and content plus Google Business Profile strategies.
The results:
- 131% increase in new users
- 191% increase in conversions
- ROI for SEO Serivces: 798%
“LMH are awesome to work with! They have greatly exceeded our expectations. I have been in business for more than 20 years and have used a few agencies in the past. LMH took on the task of educating me and directing me in our marketing efforts. The team at LMH takes the guesswork out and they do the brunt of the work. I wish I would have started with them years ago.” – Client
Paid Search and Local Service Ads (LSAs) Strategy and Results
The client received minimal leads from the prior agency from these strategies. LMH restructured the Paid Search Campaign and optimized the Google LSA account. The leads absolutely skyrocketed over the next couple of months.
The Results:
- LSA ROAS: 1170%
- Paid Seach ROAS: 612%
The Bottom Line
The client absolutely feels the impact of the new strategies, and they are growing business in the new cities they expressed interest in growing into at the start of the relationship with LMH.
Our team continues to work closely with this client, constantly fine-tuning new paid ad campaigns and exploring new avenues for expanding the electrical and plumbing company’s digital presence. With the right mix of SEO, paid ads, and LSAs, This client has positioned itself as a prominent player in the local area and will continue to grow for years to come.
Our Scope
Local Services Ads (LSAs)
Search Engine Optimization
Website Design and Development
Google Ads
The Results
131%
131% New Users
191%
Conversions
798%
SEO Return on Investment
1170%
LSA Return on Ad Spend
612%
Paid Search Return on Ad Spend
Proof We Make Waves
The only way our business is successful is if your business is successful. Here’s what real clients have to say about working with Lokal Media House, and what it’s like to have a marketing team that’s actually in your corner.
