Resources
The Wave Report
Your source for the latest in home-service marketing, creative design, and growth trends, powered by LMH.
How to Manage Google LSA Settings After Your Account Moves to Google Ads
If you’ve just received Google’s migration notice and can’t find your Google LSA settings, I want to help you get your bearings. You need the phone ringing and your team ready to answer, not another dashboard to figure out. Start…
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How Much Should a Home Service Business Spend on Marketing? (2026 Budget Calculator + Benchmarks by Trade)
Most contractors set their marketing budget one of two ways. They copy a percentage they heard somewhere, or they spend whatever is left at the end of the month. Both approaches break the same way. The budget has no connection…
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How Plumbing and HVAC Companies Should Choose SEO Help
How plumbing and HVAC companies should choose SEO help: the local signals, lead tracking, AI search plans, and contract terms that separate good agencies.
Read MoreUltimate Digital Marketing
Checklist Preview
We’ve just released our comprehensive Ultimate Digital Marketing Checklist, and we’re offering it to you for FREE for a limited time. It’s packed with everything you need to elevate your digital marketing game, including actionable steps you can implement immediately. Just enter your details below, and we’ll deliver it straight to your inbox.
Website
Make sure your site is fast, mobile-friendly, and built to convert. From layout to calls-to-action, every element should guide visitors toward booking.
SEO
Optimize your content and structure to rank higher in local search results. The checklist covers on-page, off-page, and technical must-dos.
Paid Ads
Stop wasting ad spend. Learn how to run efficient campaigns on Google and Meta that actually generate qualified leads.
GBP/ Reviews/ Social
Boost your local visibility with a complete GBP profile, consistent reviews, and an active social presence that builds trust.
Free eBook: 95 Ways to Get
Your Best Local Leads
We’ve just published our massive lead generation ebook, and we’re sharing it for FREE for a limited time. It covers everything you need to know about lead generation (including a giant list of strategies you can use right away). Simply enter your information below, and we’ll send it your way.
Website
Discover quick wins to make your website faster, more persuasive, and built to convert local traffic into booked jobs.
SEO
Get found by the right people. Our tips will help boost your rankings and drive more organic traffic from nearby customers.
Paid Ads
Maximize your ad spend with campaign ideas that deliver fast results and consistent leads, whether on Google or social platforms.
GBP/ Reviews/ Social
Turn your online presence into a lead magnet with strategies for Google Business Profiles, online reviews, and social proof that builds trust.
