An HVAC from northwest Indiana approached Lokal Media House at an event. They were looking to scale their business and expand into new surrounding regions of the community. Their previous agency sold to a private equity firm, and the quality of the work declined. They loved that LMH is a proactive HVAC marketing agency that brings ideas to clients and acts as a fiduciary for the client’s marketing budget.
Our proven strategy for breaking into new regions is simple. First, we conduct a comprehensive market analysis to identify key areas with high growth potential. By understanding local demographics, competition, and market demands, we tailor our marketing campaigns to resonate with the specific needs of each new region. Next, we leverage a mix of digital advertising, SEO, and content marketing to build brand awareness and attract new customers. We also focus on local SEO to ensure that our clients appear at the top of search results for relevant keywords in the targeted areas.
SEO is essential for an HVAC company as it ensures high visibility in search engine results, driving more potential customers. We implemented our comprehensive SEO strategy to increase their visibility for searches from surrounding cities they had been trying to rank for on Google.
Our approach included a mix of on-site technical optimizations, targeted content creation, and GBP optimization. For on-site optimization, we focused on improving the website’s structure, enhancing loading speeds, and ensuring mobile-friendliness to boost search engine rankings. In terms of content, we built dedicated service area pages and service-specific pages for each of the surrounding cities. This targeted content strategy ensured that potential customers from these areas could easily find the client’s services, significantly increasing their local search visibility and driving more traffic to their website.
Before LMH: 14 keywords on the first page of Google
6 Months with LMH: 32 keywords on the first page of Google.
Increase of 15% more customers on the website
48.93% increase in GBP impressions
20.17% increase in GBP Interactions
Paid search is vital for an HVAC company to reach potential customers precisely when they are searching for HVAC services. By implementing our paid search for HVAC campaign and continually optimizing it, the number of leads increased over the next couple of months.
760% ROAS for potential business
488% ROAS for closed business
The success of our HVAC digital marketing strategy highlights the power of a comprehensive and tailored approach. By combining in-depth market analysis, targeted SEO, and optimized paid search campaigns, we significantly enhanced their online visibility and lead generation. The impressive results speak for themselves: a substantial increase in first-page Google keywords, enhanced website traffic, and ROAS from digital ads. At Lokal Media House, we are committed to providing proactive, results-driven marketing solutions that help our clients thrive in competitive markets. Whether you’re looking to expand into new regions or strengthen your local presence, our expertise can guide your business to new heights.
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