Digital Marketing Basics for Plumbers

Digital marketing has proven to be an effective technique for increasing brand awareness, converting leads, and scaling businesses in the plumbing industry. The community needs your services so most importantly…they need to be able to find you! Digital marketing simply helps make it easier for the people who need you to find you, hire you, and pay you. Today we’re sharing everything you need to know about digital marketing for plumbers and get those leads rolling in.

First…What Exactly is Digital Marketing?

If you’re brand new to the game, digital marketing is an umbrella term used to describe all marketing strategies online. This may include search engine optimization (SEO), paid advertising, social media marketing, and content marketing. Each digital marketing platform offers value to a plumbing business, helping them increase brand awareness and convert leads. It can be super complex or you can keep it simple. We prefer the latter.

How Can Digital Marketing Help You as a Plumber?

When homeowners have a problem, they no longer grab the yellow pages and look for a plumber nearby. They don’t go rummaging through their mail to find the latest flier or discount. Instead, they go straight to Google, Alexa, Siri, or other means of finding exactly what they need in the shortest amount of time possible. If you haven’t set up your business so it’s findable by search engines, you’re missing out on tons of opportunities for lead generation and growth. You don’t have to have a super comprehensive blog or social presence, but you do need to get some foundations in place so you can expand into more digital marketing once you get your momentum going. And ohhh the momentum it can generate!

Reaching More and More Customers

In addition to reaching new customers, digital marketing can also help target those who have previously shown interest in your business. Essentially, this just means if someone visited your website but never called you, you can make sure your articles and advertisements show up while they’re browsing to remind them about you.

Retargeting campaigns can follow potential customers throughout their buying research and conversion stages. Digital marketing platforms can also connect you to your customers, helping you understand their pain points and providing them with offers they’re most likely to use. It’s a win-win!

Tips for Growing Your Presence

Our team specializes in digital marketing for plumbers, so here are a few more tips for growing your digital presence quickly and easily:

• Follow the customer’s cycle: Create your marketing strategy based on buyer intent and where they’re at in the buying process. For example, social media does a great job at promoting brand awareness, which is ideal for top-of-the-funnel customers. Paid and web design are ideal for the consideration and intent phases in the middle of the buying cycle.
• Optimize your website for SEO. With a few intentional keywords tucked into helpful blogs, the search engines will prioritize your brand to make sure you come up first. Cool, right?
• Take advantage of local service ads: Local service ads (LSAs) are similar to Google Ads, except that you only pay for qualified leads. Use LSAs to target plumbing-specific keywords so your ads are shown when customers are searching for related services.
• Increase customer reviews: Increasing the number of customer reviews helps you create a digital presence while also earning trust. You can use social media or Google My Business (GMB) profiles to build reviews.
• Jump on social media: While it may seem like something that’s simply nice to have, your social media presence says a lot about who you are. It’s the perfect opportunity to take your customers more deeply into your story, your work, and why you’re passionate about what you do. 

We Get You.

A digital presence is a must in today’s world. Luckily for you, all we do is help trades professionals (and plumbers like you) get on the fast track to growth with digital marketing that truly represents your business so your ideal prospects can become your most loyal customers. Get in touch with us today, we’d love to help you.