Posts Categorized: SEO

Quick Start Guide: Optimizing Local SEO

Posted March 20, 2023 by Julie Hays & filed under SEO.

Optimizing Local SEO is crucial if you want your business to be found by potential customers in your local area (which – let’s be real – you do).

Regardless of what you’ve heard, SEO is not just one thing. Rather, it’s an entire range of components that all add up to making your company the one that comes up when a prospect searches for what you do in your area. The possibilities with SEO are endless as you continue to grow, but if you haven’t gotten started yet – here’s a quick start guide you can use to get yourself set up for success.

Take these steps now! You’ll be so glad you did it later. Here’s an easy-to-follow process for optimizing local SEO:
Step 1: Optimize your Google Business Profile

Your Google Business Profile is a free listing that appears in Google Maps and search results when people search for businesses in your area. To optimize your Google Business Profile, you must (must must) ensure it is complete and accurate. Here are some things you can do:

1. Claim your profile: If you haven’t already, claim your profile on Google My Business. This will give you control over your listing and allow you to update and respond to reviews.

2. Add accurate information: Make sure your business name, address, and phone number (NAP) are accurate and consistent across all online directories and platforms.

3. Choose the right categories: Select the most relevant categories for your business and ensure they match your products or services.

4. Add photos: High-quality photos of your business can help make your profile stand out and give potential customers a better idea of what to expect.

5. Get reviews: Encourage customers to leave reviews on your profile, as this can improve your search rankings and help potential customers decide whether to choose your business.

Step 2: Use UTM Codes to Track Traffic

UTM codes are tags you can add to the end of your website URLs to track traffic from different sources. For example, you can add a UTM code to a link that you share on social media or in an email newsletter to see how many people click through to your website from that source. This can help you measure the effectiveness of your local SEO efforts and make adjustments as needed.

Step 3: Build Citations

Citations mention your business name, address, and phone number (NAP) on other websites. Building citations can help improve your local search rankings and make it easier for people to find your business online. To build citations, add your NAP information to your website and then list your business in local directories, such as Yelp, Yellow Pages, and Angie’s List.

Step 4: Create High-Quality Content

Creating high-quality content is an important part of local SEO. This includes creating blog posts, articles, and other types of content that are relevant to your business and your local area. Your content should be informative and engaging, and it should include keywords and phrases that people are searching for in your area. This can help improve your search rankings and drive more traffic to your website.

Step 5: Build Links to Your Website

Building links to your website is another important part of local SEO. This involves getting other websites to link to your website, which can help improve your search rankings and drive more traffic to your website. To build links, start by contacting other local businesses and asking them to link to your website. You can also create content other websites will want to link to, such as infographics, how-to guides, and other resources.

By following these five steps, you can optimize your local SEO and make it easier for people to find your business online. Remember to track your results using UTM codes and make adjustments as needed to ensure that your local SEO efforts are as effective as possible. Contact us if you need any support, we’re here to help!

Why SEO is Important to Focus on During an Economic Slowdown

Posted March 2, 2023 by Julie Hays & filed under SEO.

While everyone is busy losing their mind over the economy slowing down, it’s essential to focus on cost-effective marketing strategies that can help you attract and retain customers. While everyone else is cutting back on their marketing, history shows time after time that those who lean in on optimizing their marketing will make an even bigger impact in the year to come.

Because let’s face it, your HVAC business is essentially recession-proof. You’ll always have a problem to solve and people to help – the key is to ensure they can find you and that you stand out from your competitors through your search engine optimization (SEO). It’s the OG, long-game move that separates the wheat from the chaff.

It puts you into a new caliber of lead generation and predictible revenue when it’s grown and managed effectively. All you need to do is to do is to get clear on your gaps and provide quality content that’s genuinely helpful (and masterfully implemented) to speak to the search engines.

Whether you’ve never heard of it before or know that SEO is the thing you’ve been needing to focus on, here are 5 good reasons to start now:

Increased Visibility

SEO can help you increase your visibility online, making it easier for potential customers to find you. It doesn’t get much simpler than that! A slow economy only means you need to get a little more creative to set yourself apart, and SEO is the best way to do it. It’s like laying a really firm foundation you can keep building on for more and more brand awareness. By optimizing your website for search engines, your HVAC company can increase your visibility and attract new customers actively searching for your services.

We’re speaking to HVAC companies in this particular article, but SEO is critical for every business in today’s economy. So, apply what you read here to your business in whatever industry you fall into.

Increased Trust and Confidence

When your company’s website appears at the top of search engine results, it immediately builds trust and confidence.

You want this, right? We all want this. Scrolling feels hard for some reason, and we don’t want our potential customer working any harder to find us than they already have to, so we want to be on top.

You’ll sleep a lot better at night knowing your business is showing up on Google Business Profile, Apple Maps, and high in the ranks on the search engines. It works and it doesn’t take an army to set it up (just a cool team of digital marketers who get it).

Better Targeting

As an HVAC company, SEO allows you to better target your audience by using keywords and phrases that potential customers are searching for. This can help you reach your target audience more effectively and increase your chances of attracting new business. For example, if you specialize in air conditioning repair, you can optimize your website for keywords related to “air conditioning repair.”

In a downturn, there may be some folks out there tempated to fix things themselves, and they’ll look to Google or even YouTube for tips and advice. This is where you can be a guiding support for them, build a relationship with them, and encourage them to partner with you so they can get the reliable help they need. There are limitless possibilities for targeting new audiences with different kinds of content.

Long-Term Benefits

One of the guys around the office always says that good SEO is like growing bamboo. It takes time, you have nurture it, but then it becomes a dense forest that continually provides water. SEO is playing the long game to build your audience.

Once your website is optimized for search engines, it can continue to rank well for years to come, helping you attract new business over and over again. And it’s not looking to change any time soon. Most 2030 marketing forcasts show that SEO will continue to shift and adapt to user preferences online. So if you haven’t started investing in your SEO strategy – now’s the time.

Increased Revenue

And finally the reason we’re all here: SEO can significantly increase your revenue.

When you keep feeding the content machine and putting intentionality into your SEO, you’ll continually have a steady stream of leads coming in so you can pivot your business based on your data and figure out how to service them better and earn more.

Good SEO takes lead generation off the table (in terms of needing your attention), so you have time to think and do what you do best to hit that next level.

The bottom line here is that SEO is an important business strategy to embrace regardless of what the economy’s doing – but a slowdown provides a unique opportunity to set yourself apart by investing in your digital presence. Reach out if you need help or have any questions! We preach it because we’ve seen it work and our clients love our proven frameworks that optimize your brand presence from the inside out.

Power Your SEO with Apple’s Map Pack

Posted February 28, 2023 by Julie Hays & filed under SEO, Tips & Tricks.

It’s finally here! It’s been a long time coming, and now you can finally list your business on Apple’s maps (instantly giving you another platform 45% of people use daily).

Apple’s Business Connect is simple to set up and essentially makes sure that people can find you from their iPhones or tablets. Like Google Business Profile, you can list your services and locations, upload photos and videos, create custom messages, and more that optimizes your SEO. In fact, there’s an entire Map Pack that we think will be huge for home services businesses over the next few years. Since it’s still new, it’s an amazing time to jump on and start using it to grow from the outset.

What is Apple’s Map Pack?

Apple Map Pack is a feature of Apple Maps that shows your business’s information to potential customers. It includes a business’s name, address, phone number, website, and other relevant details that are pretty standard.

The reason we think Apple Map Pack is so huge is because it improves your local SEO rankings, as Apple Maps is an important source of local search results. If you’re a business that serves a local community – get on this!

The more visibility a business has on Apple Maps, the more likely it is to be found in local search results, which can lead to more customers.

One of our clients recently shared:

I have been using Apple Maps Pack for a few months now, and I am incredibly impressed. The maps are incredibly detailed, and the directions are spot on. I have never had an issue finding my way anywhere, and the app is incredibly easy to use. The best part is that it is completely free, which is a huge plus. I highly recommend Apple Maps Pack to anyone looking for an easy-to-use and accelerated mapping app.

How Do I Get Started?

To get started using Apple Map Pack, first, download and install the app from the App Store. Once the app is installed, open it and follow the on-screen instructions to set up the Map Pack. Depending on the version of the Map Pack you’re using, you may need to sign in with your Apple ID or configure a few settings before you can start using the app. Once everything is set up, you can explore the maps, search for places, and use the other features that the Map Pack offers.

Once you’re set up on Apple Maps, ensure you’re good to go on the Google local map pack too. If you’re not set up there yet either, here’s a quick process for getting started:

1. Go to Google My Business (https://www.google.com/business/) and click the “Start Now” button.

2. Sign in with your Google account.

3. Enter the name of your business.

4. Enter your business address.

5. Select a business category from the list.

6. Enter a contact phone number and website URL (if applicable).

7. Click the “Submit” button to finish the setup.

8. Once your business is verified, you can add additional information, such as images, hours of operation, and more.

9. After verifying your business, it will appear on Google Maps and the local map pack.

Okay, that’s our local SEO maps schpiel of the day. I hope this helps you get a little more leverage, and you can always get in touch with us if you have any questions about digital marketing. We’re here to help!

The Content Marketing Ecosystem: Why it Works

Posted February 13, 2023 by Julie Hays & filed under SEO, Tips & Tricks, Websites.

When trying to build a brand, it’s important to be consistent with your marketing. In fact, digital marketing is more about communication (which is where content marketing comes into play). No need to spend a lot of time trying to recreate the wheel or think of stuff to write about.

Today, we’re going to teach you how to create a content ecosystem that makes your life a lot easier and results from your marketing that much better.

What Is a Content Ecosystem?

Regardless of whether your business focuses on the automotive industry, home services, or legal issues, a strong content marketing strategy can increase awareness of your company while saving you hours of time spent creating.

You can create an individual blog post, social media post, landing page, and podcast or you can create one piece of content and turn it into 10 so it can be shared across platforms. That’s the beauty of a content ecosystem. It’s more sustainable, way more practical, and keeps dollars for marketing lean while going the distance to hit your goals.

Building a content ecosystem strategy means that you get more intentional by using content across all of your media and marketing channels when you create something worthwhile to your community of prospects and customers. You might write an entire article about your latest services but use key points from the article to make posts on your social media platforms. You might then also decide to make a long-form video about that blog and share it on YouTube.

Additionally, it’s important to use unbiased data to direct the content you create. So be sure to pay attention to what’s resonating in your community and create more of that. Use the 80/20 rule (20% of your content will bring in 80% of the results so always double down on what works). Your personal opinions and experiences are awesome, and they can also prevent you from truly making content that attracts viewers and, ultimately, customers.

Why Is a Content Ecosystem Important?

Having a content ecosystem is essential because it can increase your reach and give you back so much of your time. When you create content that you can use across all your media outlets, you save yourself time and energy of constant creation. Your viewers and prospects want consistency when they go to their social media platform of choice, and they also want to see similar content on your website. While quick and flashy might work for some media channels, many consumers today want to be well-informed on products and services. So our advice is to create content that actually makes a difference in their lives or gets them to think about something in a new way that could truly benefit them.

How To Make a Content Ecosystem

Here’s how to get started:

1. Support the User Experience

No matter where your customers or prospects see your content, you want to ensure that the content supports their experience and that they have a positive interaction with you. You want them to leave every interaction they have with you feeling a little more empowered, inspired, or confident in their choices. Consider the audiences of your different platforms, how old they might be, and how you can tailor what you share to reach a wider audience.

2. Optimize Content

Your audience goes to your website or social media account to search for specific information. Even if it’s just a few people coming to your digital space, make sure that your content is optimized so that viewers leave with the information they need to decide if they want to work with you or purchase your products or services. Keep it simple and make things you think can really help people. Another good way to look at it is to think about who you want to talk to and give them what you have to say.

3. Choose the Right Topics and Tools

Before creating your content ecosystem, analyze your business and your audiences across platforms. Think about what information potential customers might seek when researching topics connected with your company. If you use content based on what your clients want, they’re more likely to take advantage of what you offer. Take advantage of tools like Trello, Asana, or Notion to plan a few great pieces of content every month and hire contractors or a team who can break down every piece and funnel it into your website, email, advertising, and social channels. There’s a lot you can automate with a solid process and good tools.

To recap, creating a content ecosystem simplifies your life, vastly improves your marketing, and offers useful content for your audience and customers. With each post you create moving forward, ask yourself how you can use the content across all of your digital marketing. Give us a call if you need any help.

Apple’s Business Connect Puts Your Local Business on the Map

Posted January 12, 2023 by Julie Hays & filed under Industry News, SEO.

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If you own a local business service or brick-and-mortar business, then you should definitely check out Apple’s Business Connect (ABC) feature.

Localized marketing is a booming industry that’s showing no signs of slowing down. For example, more than 1.6 billion local Google searches happen every single day. With so much growth comes new opportunities for businesses that are looking to enter this space.

In this post, we’ll cover everything you need to know about Apple’s latest digital release that has the power to change the game for local marketing.

What is Business Connect?

ABC for Home Services is a feature built into the Apple ecosystem that helps home services and trades contractors integrate their business with the Apple ecosystem. It’s basically like Google Business Profile (GBP) but for Apple Maps. This is incredibly important for brands who want to grow their business through paid advertising, SEO, and social media (which we all know is the fastest, clearest path to predictable income).

ABC is only available to entities that sell goods and services directly to consumers through the internet. If you’re looking to get in front of your biggest audience of potential customers, this is a must-have for you.

Why is Business Connect Important for Local Businesses

Localized digital marketing is exploding. As more and more consumers turn to the internet for home services and their local franchise businesses, the market has grown exponentially. So if you aren’t staying on top of the latest trends in geo-targeting and smarter-not-harder-marketing, you could fall behind – quickly.

Essentially, Business Connect makes it so that when someone searches from their mobile device (which accounts for the majority of all web traffic; Apple users contribute to about 45% of all mobile traffic), they’ll be able to find your business and interact with you. It has some incredible features so customers can book with you immediately, see your business hours, navigate directly to your website, and host reviews. This was just released, so now is your chance to get ahead of your competitors!

How to Use Business Connect

If you want to integrate your business with the Apple ecosystem to win the digital marketing game (and trust us – you should), then you need to sign up for Business Connect. Once you’ve signed up, you can log in to the Partner Portal to begin setting up your Business Connect account. It’s FREE.

It’s a very easy process, and it only takes a few minutes.

Once your Business Connect account is set up, you’ll have access to a variety of features that can help you grow your business including in-app marketing, push notifications, and a customer journey that helps you track customer interactions. When creating a push notification campaign, you’ll also be able to choose which channels you’d like to target. You can choose to include customer services, e-commerce, or push notifications that target users within certain countries.

The best part is that ABC offers analytics directly within the app so you can better understand your customers. You’ll be able to see what people searched before tapping into your location. This is super valuable because you can use this data to further refine and supercharge your digital marketing strategy.

The Bottom Line

ABC is imperative to embrace so you can keep outranking the competition. Before using these features, however, you should take a few things into consideration. Give us a call today to see how we can help you get up and running quickly with Apple Business Connect.

Home Services: Our Top SEO Tips for 2023

Posted January 5, 2023 by Julie Hays & filed under Tips & Tricks, SEO.

If last year taught us anything, it’s that digital marketing is a MUST for home services businesses. Why? Because people need your help, and they need to be able to find you.

Full stop.

Why the time is now for SEO

Search engine optimization (SEO) is by far the most effective tool for making sure you come up first on Google and other search engines. And honestly, it’s the best-kept secret for all of the home service companies we see killing it out there while others struggle to keep up with the work they already have. If you’re ready to break into the next level of your business, we’re sharing our top SEO tips to help you get on track this year (and blow your competition out of the water). Let’s dive in!

#1 Be Specific

As soon as customers visit your website, the purpose of your website should be clear to them. Don’t confuse visitors with content about anything else if you offer home services. Specificity in your content will also help you choose the right keywords.

#2 Write Content for Humans

Your content should deliver valuable information to your site’s visitors. You can employ SEO tactics and use relevant keywords, but the old tactic of stuffing keywords to engage search engines doesn’t work anymore. Your first goal is to capture a customer’s attention and offer something relevant.

#3 Use Keywords Where They Matter

Start by identifying the keywords that will drive customers to your site. An easy way to do this is to think about what you personally would type into the search bar if you need help. There are a ton of tools that can help you find the right keywords you can add to your website, blog content, and even your social media. With video taking the lead this year, it’s important to think about using your keywords across channels to capture the most engagement and views.

#4 Remove Anything that Slows You Down

Your site has about three seconds to load before people click away and don’t return. If your website loads realllllyyy slowly, Google will notice and won’t send customers to your site as readily. Streamline your web pages to eliminate large graphics, extra plug-ins, and formatting that doesn’t do well on multiple devices. This is good advice for pretty much everything, in our opinion, and especially important for your SEO.

#5 Make Your Meta Descriptions Unique

Okay, if you’re already earning your degree in SEO basics, this one is important. Your meta description is the copy that appears after the title of your page or blog on Google, and it helps give a little more insight to entice that desired “click.” Each meta description should be a unique snapshot of what customers will find on that page. A well-crafted meta description helps your website rank in search engines and will incentivize people to explore your site.

#6 Create Keywords for Your Images

Imagery and video will be more important than ever this year, so an uncommon tip is to create image keywords for any imagery that lives on your website. It helps because many people find your website via image search, so being more intentional about the image title, description, attributes, and file name in the back end of your site can make a world of difference. We can show you how!

#7 Make Sure Your URLs are Easy to Read

This one can really help you. Keeping your URLs under 60 characters is an insider trick to making sure the search engines know exactly what your page is about so you’re more likely to show up first in a search. Plus, it’s just easier for everyone to understand where they’re going.

For example, which would you click on first? https://innovativeplumber/pages/listing/123/contactus.htm or https://innovativeplumber/contact?

Our bet is that you’d be more likely to click on the second one (and the latest marketing research is showing that most other people would too). So keep it simple!

#8 Link to High-Quality External Websites

If you’re writing a blog, it’s important to include a few links to high-quality content for your readers. Not only are they typically the most helpful resources that add a ton of value to your content, but external links also help give you credibility and incentivize high-quality sites to link back to you in return. Try only sharing links to relevant, trustworthy sites. For example, linking to a respected leader in your community is more effective than linking to a Facebook group. You get the idea.

#9 Add Helpful Internal Links

If you’ve captured the attention of a prospect through a page or a piece of content on your site, you’re already winning. To keep them engaged even longer, include some internal links that give them more helpful information to read or take action in some way on another page. For example, you might always include a link to your Contact page or point back to your services so you can earn their trust (and more points with search engines).

#10 Keep Your Content Updated

With the rise of AI and more and more businesses optimizing their content for SEO, it’s more important than ever to create unique, creative, and original content that stands out from the millions of words published online each day. A great way to do this is to include content that tells a story, and your blog/social media is the perfect place for this. Share stories from your customers, write about your own entrepreneurship journey, or include content that feels grounded in the present and truly helps the customers you want to serve

Why Is My Air Conditioner Dripping Water?

Talk about how when you see water dripping from your AC unit on the inside of your house that it’s probably a clogged condensate drain line. List ways to clear the line and when to call a professional.

Should I Replace or Repair My Home’s Heating System?

Your home furnace has a life expectancy of about 15-20 years. Is it worth spending money on repairs or is it better to invest in a new furnace?

The Top Benefits of an HVAC Zoning System for Your Home

Discuss what home zoning is and the top benefits of having an HVAC zoning system. Save money, increased efficiency, and customize the temperature of each room for individualized comfort.

Tips for Preparing Your HVAC System During Bad Weather

When winter storms roll in, you’ll want to protect the outside portion of your HVAC system. List the necessary steps needed to weatherize the unit.

How Your Air Conditioning Unit Can Help Alleviate Allergies

If someone in your household has allergies, your AC unit can help relieve symptoms. The system acts as a dehumidifier, the filters trap dirt, dust, pollen, and impurities.

Should I Consider Having a Backup Generator?

You don’t want the food in your refrigerator to go bad, lose the internet, or be deprived of hot or cool air during a power outage. Discuss stand-alone or whole-home backup generators.

Why Is My Furnace Blowing Cold Air?

There are several reasons why your furnace is blowing cold air when you’re trying to heat your home. List several reasons — dirty filter, pilot light issues, etc.

Can I Use a Ductless Air Conditioner for My Sunroom?

Sunrooms can get too hot or too cool as the seasons change. Discuss how a ductless air conditioner can help keep the sunroom comfortable and usable year-round.

What Are the Different Types of Filters for My Air Conditioner?

You can put several styles of air filters inside your air conditioner. Discuss the various types and the benefits of each style. Fiberglass, pleated paper, spun glass, electrostatic filters, etc.

How Often Should I Have My Ductwork Inspected and Cleaned?

Talk about what your HVAC system’s ductwork is and how important it is for the efficient heating and cooling of your home. Ideally, you should have a professional inspect, clean, and repair your ductwork every three to five years.

Get Help with Your Content Marketing

Coming up with content marketing ideas may seem daunting for your HVAC business. However, with these 10 blog ideas, you’re on your way to helpful content marketing.

You’ll gain valuable trust from your existing customers, be an authoritative voice for those seeking information about HVAC issues, and increase SEO visibility for your business.

Get in touch with our team for more details on how to make content marketing work for you.

Why You Still Need SEO (Even If You Don’t Sell Anything Online)

Posted November 4, 2022 by Julie Hays & filed under SEO.

A major misconception is that you don’t necessarily need local SEO if you don’t sell products online. Nothing could be further from the truth!

A foundational component of a healthy digital marketing strategy is Search Engine Optimization or SEO. It is essential for service-based businesses because it helps make sure that people who are looking for your services can actually find you.

If your business has a website, which it most definitely should, understanding how to build it out so that you show up first when someone searches for you is key to your success.

With that said, here’s a deeper look into SEO benefits, why they matter, and how you can embrace them to get better leads in your local area.

Prioritize Local Rankings and SEO

Simply put, your search engine ranking is how close you are to the top of the Google search results (or other platforms) when people search for your services.

For example, if someone searches “Plumber near me”, you want to make sure you’re positioned to show up right away so you’re the first one they call. Even better if you have a steady stream of positive customer reviews on your Google My Business page.

You do this by creating content with well-researched and cleverly placed keywords that put you ahead of your local competition in your local area. Being at the top of the list leads to more clicks and, ultimately, more customers.

If you have a home services company, you might consider creating content that relates to the region you serve and provides valuable information to your potential clients. When they find you to be a local, trusted advisor and helpful in answering their question, they naturally feel comfortable working with you.

This sequence of events happens because you used SEO and improved your search engine ranking.

Boost Your Professionalism and Credibility

A solid SEO keyword strategy can help make sure you’re using the verbiage and tone your visitors will immediately resonate with, boosting your professionalism and credibility right off the bat.

To go a step further, it helps tremendously to have a modern, intentional website with clear calls to action and simple, effective language so qualified prospects know exactly how they can work with you. And none of this matters if they can’t find you when they’re searching for you!

Ensuring your SEO helps you rank highly on search engines means more business for you.

Improve Customer Experience

A proper SEO schema can help ensure that your customers and clients can easily find your services, helpful articles, and contact information so they can get in touch with you.

We’re in an increasingly digital world, and an optimized website helps your company provide the best experience throughout your customer’s journey.

What’s more, you can improve your brand reputation and search engine ranking with the help of an automated review tool that immediately follows up with your customers to ask for (and publish) 4-5 star reviews. Google crawls your reviews to make sure you’re a credible source, so having as much great feedback as you can on your listings can both improve your current customer experience and get you more leads.

Are you a home service professional needing help creating a website or a local SEO strategy so you can get more leads and reach?

Everyone on our team at LMH Agency is passionate about supporting the trades and making sure you’re able to gain the traction and predictable income you deserve for everything you do for the community. Give us a call today or get in touch with us, we’d love to help you!

Marketing Essentials for Plumbers and Contractors

Posted July 15, 2022 by Andrew Kyle & filed under Featured, Paid Ads, SEO, Tips & Tricks.

As plumbers and contractors, you’re in a competitive industry where homeowners often have a plethora of local service providers to choose from. That’s why it’s essential for you to stand out, and we’re here to help.

Smart marketing strategies can make the difference between rapid growth and lackluster results when your business is in this industry. Make sure these essentials are in place to give your company the best chance of success.

Effective Website Design

A well-designed website lends legitimacy to any company. In the United States, a whopping 99% of people report searching online for local businesses.

Thirty-five percent conduct these types of searches multiple times a week, and 21% search for local businesses daily.

A website optimized for SEO helps to ensure that you can get your business in front of homeowners who are actively seeking your services.

Search Engine Optimization (SEO)

SEO is the process of incorporating appropriate keywords and content into your website to increase its search rankings on results pages. As plumbers and contractors, SEO will include words related to the specific services offered as well as the area that the company serves.

Phrases like “plumbing repairs in Nashville” or “Louisville faucet installation” are important when marketing a plumber or contractor, as these are the terms customers are most likely to use when they’re actively looking for someone to hire.

Google Business Profile

A Google Business Profile is a powerful tool that will increase SEO while giving your plumbing company even more legitimacy. You should always create or claim your Google Business Profile. After establishing ownership, you can update details such as services offered, service area, location, and hours. The business profile also provides a place for customer reviews so you can begin collecting testimonials.

Social Media Presence

A social media presence can provide access to billions of active daily users. Social sites offer the perfect platform for communicating with your customers. This is the ideal spot for sharing promotions, hosting contests, and answering questions. Companies that support community events or fundraisers can use social media to increase awareness of these activities as well. Social sites require ongoing attention to perform effectively, so you must make sure that someone is posting and responding to comments daily.

Paid Advertising

Paid advertising gives a little boost to the organic marketing efforts that form the core of your promotional efforts. This form of advertising is one of the most popular models for plumbers and contractors. By carefully conducting A/B tests and analyzing results, you can identify the tactics that yield the greatest ROI. It’s important to track not just clicks, but also conversions. Seek the campaigns that lead to the most actual sales and push these harder in the future.

These basics will form the core of any plumber’s marketing strategy. With a website, social media presence, SEO, Google Business Profile, and paid advertising in place, you can position your local company for success. Contact LMH for assistance with these strategies and more. We’ll be more than happy to support you.