Posts Categorized: SEO

Best Practices for Getting More Solar Clients

Posted May 24, 2022 by Geoff Braught & filed under Paid Ads, SEO, Tips & Tricks.

Your solar business is in a rapidly growing space, where competitors are continually expanding into or popping up for solar services. It’s crucial for your solar business to identify effective marketing strategies so you can connect with the right niche and convert interested businesses and homeowners into solar enthusiasts who are ready to install and grow their own solar installations. The following best practices will give your solar company a solid foundation for your marketing activities.

Build a Branded Website

Best Practices for Getting More Solar Clients - LMH Agency

Solar installations are trending simply because solar panels become more affordable and accessible. Though interest is high, many potential solar customers are still uncertain about the ins and outs of solar installations. Your solar company can build brand awareness and establish itself as a valuable thought leader in the industry with an informative and well-designed website. Best practices for your solar website include:

Creating organized content silos for different types of information so consumers and search engines can easily navigate the site.
Providing informative and easy-to-read content with facts, statistics, and actionable recommendations.
Including CTAs that explain exactly how customers can take advantage of solar installations and what they stand to gain.
Featuring consistent branding with a simple color scheme, one or two fonts, and an attractive logo.

Incorporate Targeted SEO

Solar businesses need marketing that targets both their services and service area. You must identify the best keywords and phrases and incorporate these throughout your websites in the form of landing pages, URLs, and blog posts. Videos are another powerful SEO tool. These are especially effective for solar companies that have some intriguing content to show pertaining to installations.

You can also boost SEO by making wise use of the Google Business Profile tool. Every solar business should create or claim a Google Business Profile for the company. You can then specify services, identify service areas, provide contact information, and link to your website. It’s even possible to make posts directly through the Google Business Profile which will further boost Google search engine success, particularly in your company’s locality.

Use Paid Advertising

Paid search engine advertising is typically available through a pay-per-click or pay-per-thousand impressions model. Ads that target a well-defined local audience can lead to more conversions by keeping your business at the top of results pages when users look specifically for solar installation or repair services in your area.

Paid social media advertising is another area worth considering. Paid ads on a site like Facebook can reach millions of potential customers. Facebook offers several levels of targeting to help businesses reach potential customers based on location, interests, and other demographics. With a well-constructed website, effective SEO strategies, and some well-placed advertising, your solar business can successfully establish its presence in this industry and begin building a satisfied client base. LMH Agency offers all the marketing services your solar company needs to get started.

5 Ways to Market Your Local Remodeling Business

Posted May 12, 2022 by Geoff Braught & filed under Paid Ads, SEO, Social Media, Tips & Tricks.

Marketing a remodeling business requires a thoughtful approach to web design, social media posts, SEO, and paid advertising. These highly localized companies must reach a relevant audience without wasting precious ad spend on individuals who are outside the service area or interested in the wrong services. Try these tactics to enhance your remodeling business’ marketing.

Enhance Web Design

A whopping 85% of consumers indicate that a quality website is important for businesses. In the remodeling business, this is especially true, as the right portfolio can easily make or break a sale. Your remodeling business should maintain an extensive collection of project photos so prospective customers can scroll through before-and-after shots and get a clear idea of what you can do. Other essential website features include:

Detailed information on the services offered.
Visible contact information at the top of the page.
Clear branding featuring your company’s logo, colors, and typography.

Incorporate Search Engine Optimization

Proper SEO can vault your remodeling business into one of the coveted first-page spots on SERPs (search engine results pages). SEO is a complex process that involves selecting the right keywords and links and incorporating them throughout the page in a natural manner.

For a remodeling company, this will include detailed phrases pertaining to the specific services offered and the company’s service area. A thorough SEO marketing strategy addresses page titles, subheadings, meta descriptions, content, images, videos, links, and more. Claiming and optimizing your company’s Google Business Profile is an essential part of boosting SEO as well.

Invest in PPC Advertising

Pay-per-click (PPC) advertising places your company’s website at the top of relevant searches. To develop an effective PPC campaign, you must consider the exact keywords that you want to compete for. Remember, broad keywords not only cost more, but they’ll also deliver less lucrative results. It doesn’t help to reach a national audience if the business only serves customers in the Chicago area. You can also exclude words from PPC campaigns so phrases that are similar but irrelevant won’t direct searchers to the business’ page.

Create a Social Media Presence

Social media offers a high-traffic platform for businesses to interact with customers. Your remodeling company can easily keep its social sites active by posting photos before, during, and after a project. Beautiful remodels can organically garner comments, likes, and shares, boosting recognition for the business.

Seek Customer Reviews

Customer reviews on pages like Facebook and Google Business Profiles lend a lot of legitimacy to businesses. Customers can share not only their experiences but their photos as well. Many shoppers feel these posts are more reliable than what the business shares itself. Consider making a personal follow-up with customers once the job is complete and soliciting reviews from those highly satisfied homeowners. Working with an experienced professional can streamline the process of setting up online marketing campaigns. LMH Agency offers a wide range of marketing services tailored to remodeling businesses. This includes personalized strategies for SEO, social media marketing, web design, and paid advertising campaigns. Contact our team today.

8 Absolutely Hilarious Memes for Plumbers

Posted April 18, 2022 by Geoff Braught & filed under SEO, Social Media, Tips & Tricks.

Between the tough physical labor and irregular work hours, plumbing can be a challenging job. Just like with other professions, it’s important that plumbers take time every day to rest, relax, and have a laugh. Here are eight of the most hilarious memes you and fellow plumbers everywhere can find relatable.

1. When Customers Disagree About What “Clean” Means

Image via Speed Clean

Unlike other jobs where people get to work in peace, plumbers repeatedly subject themselves to entering strangers’ homes. A cluttered house (and everything inside it) can make for uncomfortable scenarios, especially if you’re tasked with moving people’s personal items out of the way.

2. A Plumber’s Plea

Image via Pinterest by Morris-Jenkins

It’s an age-old rule of home-plumbing care: never throw oil down the drain. And yet, time and time again, plumbers near and far must make their way over to the homes of disgruntled customers. Pouring oil down the sink can have an environmental impact and leave residue in pipes, causing clogs. In short: it’s not worth it.

3. Not It!

Image via funnyjunk by xxelmarcocfcxx

If an issue is complex enough, a customer might wonder whether they require the expertise of an electrician or a plumber. If everyone’s puzzled, it’s safe to say the situation is pretty dire—like the one in this meme. While you certainly see a lot as a plumber, an electrician’s advice is often the missing project component.

4. When “Cutting The Water” Has a Double Meaning

Image via 9gag by Awesome

The phrase “cut the water” takes on two meanings in this meme. As a plumber, you know that “cutting the water” is just an expression for shutting off the water flow in a building, usually a client’s home. However, there’s no arguing this person isn’t cutting the water, right?

5. A Pain in the Drain

Image via Shamrock Plumbing

The term “backseat driver” can take on an entirely different meaning for plumbers like you. It’s not uncommon for customers to provide their two cents on how plumbers should do their job, along with constant claims of how they “could have fixed it” on their own.

6. “It’s Ah-me! A Bad Plumber.”

Image via imgflip by ozman123

Okay, it’s clear that Mario may not be the foremost authority on plumbing skills and procedures. After all, he mostly saves Princess Peach from peril. That being said, could you name a plumber with more name recognition?

7. When the Customer Wants an Impromptu Therapy Session

Image via FieldPulse

As a plumber, you wear a variety of hats, and sometimes that hat translates into “this person is a trusted confidant” for customers. It can be a little distracting to absorb a person’s personal baggage, but you already know socializing is part of the job.

8. A Plumber’s Best Friend

Image via PictureQuotes

Being a plumber can have a lot of benefits, and by far one of the best ones is the ability to meet and interact with customers’ pets. What person wouldn’t want a cuddle puppy snuggled on their lap while they work? Even though a career in plumbing can be stressful, it’s safe to say that these memes help bring out the lighter side of the profession. Check out our blog today for more hilarious content about the work world from LMH Agency.

7 Proven SEO Tips for Your Home Services Website

Posted April 16, 2022 by Geoff Braught & filed under SEO, Websites.

7 Proven SEO Tips for Home Services Website - LMH Agency

Search engine optimization (SEO) is a marketing strategy that your home service business can implement to increase your audience and develop your online presence. This is a great way to highlight your business website to increase clicks when users search for specific or related services. Here are seven SEO tips you can implement for a home services website:

1. Increase Website Speed

One way to improve the SEO for your home services website is to remove anything extra that slows down the site. This may require slimming down the content that’s included on the website to increase the speed. Google now factors in the speed of a website when ranking it for the search engine results pages (SERPs), so it’s important to have a quick, efficient site.

2. Link to Other Websites

To increase traffic to your home services website, consider adding relevant links to other sites. This process is known as “link-building,” and it can enhance the experience of people who visit your company’s site. Adding links is synonymous with adding value to a website, which can increase its success on SERPs.

3. Add Engaging Content

Try to remember the target audience when you add new content to the home services website. While it’s important to maximize SEO, it’s also necessary to connect to the intended audience. Remember, the search engines aren’t the ones who become clients: The people are!

4. Develop an App

One way to boost your website’s SEO is by developing an app. Apps can be created and published online. An application may include much of the same content as a website but be more convenient for the user. For example, apps may include a digital scheduling feature that allows users to schedule services directly from the app.

5. Use Keywords

Keywords are a foundational aspect of SEO. It’s good practice to add multiple keywords to increase SERP rankings. Consider using natural-sounding keywords that people may type into the search bar. This can increase the likelihood of potential customers seeing the website in search results, boosting the number of clicks the website receives.

6. Make a Site Map

Many small details comprise a website, including a site map. This is the process of indexing your website, allowing search engines like Google to assess it. A site map can also benefit users by simplifying site navigation. This may require external assistance since it’s more technical than other SEO strategies in this list.

7. Use Google Ads

Another way to maximize your home services website’s SEO rankings is by using Google Ads. Google Ads can help you increase traffic to your website. It’s best to link these ads to a landing page that includes a direct call to action (CTA) to guide users. Ultimately, your home services website can benefit from implementing these seven SEO tips. By increasing traffic to your website, your business can boost its revenue by gaining new clients. Contact us at LMH Agency to learn more about search engine optimization for the ideal professional home services website.

Ideas for Marketing Your Commercial Construction Company

Posted April 28, 2022 by Geoff Braught & filed under Paid Ads, SEO, Social Media, Tips & Tricks, Websites.

commercial construction company marketing

Nothing drives more customers to a commercial construction business than an effective marketing strategy. In this day and age, the best way to reach potential customers is through online advertisements and social media advertising. Leveraging these digital tools can help your business grow financially and increase its visibility. Reading about some imaginative ways to use these resources can help you create high-quality promotional content. Read on to learn six different ideas for marketing your commercial construction company.

1. SEO Content Strategies

Learning how to optimize a search engine results page (SERP) is one of the best ways to increase your business’s visibility. Creating SEO content for a website promotes recognition in a search engine’s algorithm, allowing users to find it more easily on the results pages. To drive more traffic to your website, it’s helpful for you to design a variety of different SEO content.

2. Paid Google Advertising

If you’re still struggling to get user hits after creating new website content, you might benefit from using Paid Google Ads. These ads can appear on Google search results pages, driving more traffic to a website. They can also allow you to provide a convenient click-to-call button, allowing customers to reach out quickly. Paid Google Ads also provide a variety of payment options to match your business’s budgeting needs.

3. Social Media

Social media is another incredibly powerful tool for promoting your commercial construction company. Maintaining active profiles on a variety of social media platforms is a good way to increase customer awareness of the company’s brand. If you want to increase your online engagement, you benefit from hiring a dedicated social media manager to run these accounts.

4. Website Optimization

Optimized websites get more traffic than non-optimized ones. To create an optimized website, you can enroll in a website design course or hire a dedicated professional to create streamlined web content. You might also research the websites of other construction businesses that appear at the top of SERPs. To increase your company’s visibility, mirroring the style of sites that perform well is an effective strategy.

5. Stunning Visuals

To attract more online users, it’s important for you to create visual website content. This can be an effective way to encourage customers to stay on your website, while also promoting your business practices. To include visual content, it can be a good idea for you to try out some different types of design software. You can also hire a dedicated designer to make icons, logos, and background images.

6. Email Campaigns

Using email capture devices on your website is another good way to market your commercial construction company. After your construction company collects email addresses from the site’s visitors, you can prepare email campaigns that promote different services. Running these campaigns allows you to release surveys to collect data and reach specific groups of clients. There are many ways to promote your business in the digital age, so it’s helpful to combine a variety of different techniques. Here at LMH, we offer professional website design services and other types of marketing support. Contact us online today to find the best marketing solutions for your commercial construction company.

How to Get More Leads for Your Foundation Repair Business

Posted April 26, 2022 by Geoff Braught & filed under Paid Ads, SEO, Social Media, Tips & Tricks.

Do you want to know what the foundation of your foundation repair business is? While the appropriate materials and equipment are important, thoughtful marketing efforts can help you build a loyal client base. Below are some of the most effective ways to get leads for your foundation repair business.

Perfect Your SEO

Perfecting your foundation repair business’ SEO is one of the most affordable ways to increase your business’ leads. While it generally takes four to six months to see improvements in SEO, this method produces long-term results. Some businesses choose to have in-house team members make adjustments to their websites’ SEO, while others hire outside agencies to do it for them.

Improving a website’s SEO may involve implementing the proper keywords. You can start by researching which keywords draw the most website traffic in your area. Your results may lead you to incorporate keywords like “foundation repair near me,” “foundation contractor,” and “house foundation repair” into your website. Perfecting your website’s SEO may also involve making the meta titles and descriptions more concise. You may adjust the meta titles’ and descriptions’ length and include calls to action to increase their effectiveness.

Invest in Paid Google Ads

Investing in paid Google Ads is another way that foundation repair businesses can get more leads. Paid Google Ads produce more instant results, and they help your business compete with local ones in your area. With Google Ads, you can quantitatively measure the success of your campaigns and control how much or how little your business spends on advertising.

Post on Social Media

Make it a goal for your foundation repair business to stay active on social media. You can work across various accounts and commit to a consistent posting schedule so that you can properly engage with existing and potential clients. Experiment with different kinds of content, including brief text posts and short video clips. Be sure to define your brand voice so that your clients know exactly what business is behind your witty posts.

Optimize Your Website

Another way to get more leads for your website is to optimize it for your users. For example, you may consider converting a single webpage into multiple web pages that are easier for your visitors to digest. Instead of having all of your services and company information on one webpage, you may make separate pages like “Foundation Repair,” “Sinkhole Remediation,” and “Soil Stabilization,” depending on what services your company offers.

As you start to optimize your website, you can consider changing the font type and size to increase your website’s readability. Whatever visuals you include, be sure that they’re of high-quality and can load quickly whenever a user lands on your website. You can also cater to mobile users by incorporating responsive links and a fast page load speed.

As you grow your foundation repair business, it’s important to stay up-to-date with the latest marketing techniques. These techniques can help you stay ahead of your competitors, maintain a loyal client base, and become a reputable company in your area.

10 Marketing Tips for Home Contractors

Posted April 22, 2022 by Geoff Braught & filed under Paid Ads, SEO, Social Media, Tips & Tricks, Websites.

As a home contractor, you provide a wide range of services to your clients. Marketing a business can be challenging, but learning to advertise services online can help home contractors like you find a long-term customer base. Here are ten marketing tips that you can implement for business success.

1. Understand the Intended Audience

Before beginning the process, it’s important for you to understand your target audience to maximize a marketing campaign’s impact. Some strategies include identifying customer demographics and determining the business’ specialization in the industry, like carpentry or painting.

2. Optimize the Website

You can also generate a larger audience by optimizing the business’ website. It’s important to have a website that’s easy to navigate with accessible language, so you can communicate key information to users. Websites are also a great way to begin your online presence, which supplements other marketing efforts.

3. Use Search Engine Optimization (SEO)

Search engines like Google use an algorithm to rank websites on search engine results pages (SERPs). When a website has a high ranking, more users find it when searching for local contractors. Different SEO strategies include adding keywords to your website, producing content consistently, and creating a website that functions on mobile devices.

4. Implement Paid Google Ads

Paid Google Ads are another helpful marketing method for you to use. They provide a way to advertise services to your new customers on different websites through Google searches. By determining a budget for these advertisements, you can ensure they’re worth the effort and cost.

5. Use Social Media

You can also increase your business’s social media presence to engage with customers and promote your services. There are several social media sites, so it’s important to have a presence on each platform. This can increase audience size and generate new leads.

6. Connect With Previous Customers

Your business can benefit from connecting with previous customers to build a long-term clientele. Past customers may have new home service needs or might know someone who could benefit from the same services. So, building these relationships can allow your company to preserve the current audience and gain new referrals.

7. Create Videos

Creating videos can increase your website’s SERP rankings and generate interest, increasing website traffic. Making high-quality videos that demonstrate your services and personality can help you better connect with viewers.

8. Highlight Employees

Highlighting employees is a way to gain the trust of the audience. By showcasing individuals, users can understand your business’ value system. Appealing to users’ emotions can increase trust in your services.

9. Include Feedback

Adding customers’ feedback to your website or account is another way to boost your marketing efforts. Feedback can provide new customers with more information about contracting services and address any hesitations or concerns. Including feedback also demonstrates how a contractor maintains professional relationships with previous clients.

10. Use Email Marketing Campaigns

Email marketing campaigns allow you to share information with a specific audience. You can use this method to stay in contact with previous customers or provide relevant information to interested parties. These emails can also contain advertisements for deals or special offers. Implementing these ten tips can improve your company’s marketing efforts, no matter your trade. Electricians, plumbers, and landscapers alike can benefit from increasing their marketing efforts. Check out our blog today to find more helpful marketing tips.

How to Get Started with Law Firm Marketing

Posted July 21, 2022 by Geoff Braught & filed under SEO, Social Media, Tips & Tricks, Websites.

Effective law firm marketing requires an active online presence and thoughtfully designed campaigns.

Lawyers must carefully balance their ethical and legal responsibilities with effective advertising to maintain profitability and growth. A well-designed website, carefully researched SEO, and an active social media presence set the stage for powerful organic outreach.

Complement these with strategic paid advertisements and positive testimonials for a well-rounded approach to your law firm’s marketing goals.

Create a Clean Website

law firm website services Texas - LMH Agency

Your law firm’s website is like its virtual office. Visitors want to find a clean, organized space and will generally turn away from anything gaudy, confusing, or poorly maintained. Create a clean website by addressing:

Usability: Keep your law firm’s phone number at the top of the page at all times and include a CTA above the fold.

Organization: Build content silos around different topics, such as areas of practice.

Minimalism: Keep each page simple with a neat navigation bar rather than a plethora of banners and links.

Branding: Select a three-color palette, two typefaces, and a logo to represent the law firm. Use these consistently through all marketing materials.

Optimization: Work with a team who understands local SEO optimization to ensure you’re making the most of your website

Incorporate Local SEO

Search engine optimization (SEO) is the process of building a website that will rank highly on search engine results pages (SERPs).

This involves strategies like using the right keywords and providing informative content. For a law firm, it’s best to target keywords that identify both the specific legal services and the service area. This means thoughtfully crafting content throughout the site so it naturally uses phrases like “personal injury lawyer in Orlando” or “bankruptcy lawyer in Chicago.” Creating and maintaining a Google Business Profile will help with SEO as well.

The law industry presents some unique challenges when it comes to creating content. Lawyers must adhere to legal and ethical standards. There are strict rules on what a law firm can and can’t say.

Working with an experienced marketing agency familiar with legal SEO can help your business safely navigate these potential hazards.

Create a Social Media Presence

Facebook alone has over 2.9 billion monthly active users. Maintaining an active presence on social sites can help law firms engage with the community and reach new potential clients.

This is an effective platform for forming connections and building awareness of your firm’s legal services. Through social media marketing, you can offer ongoing support using informative posts, thoughtful answers, and helpful referrals to the services that will help your clients most.

Use Paid Ads

Paid ads can boost your law firm’s website to the top of relevant search results. Companies can bid for prime ad placement and pay-per-click or per-thousand impressions.

This is a helpful complement to organic SEO. As with all search engine strategies, it’s important to research and target the right keywords. Your law firms may also invest in paid ads on social media.Having a knowledgeable legal marketing agency on hand can make it much easier for your law firm to launch its advertising campaign. LMH Agency offers custom marketing services tailored to suit the legal industry and its strict standards.

Key Automotive Marketing Strategies for Success

Posted July 19, 2022 by Geoff Braught & filed under Paid Ads, SEO, Tips & Tricks, Websites.

Competition is stiff in automotive marketing, with companies eagerly vying for each precious dollar that consumers will spend.

It’s crucial for businesses in this space to practice thoughtful marketing strategies. They need to be sure to use the right keywords, service locations, and communication features. Successful automotive marketing requires both solid search engine rankings and intuitive website navigation so customers not only click but also convert.

Search Engine Optimization

Proper SEO helps land automotive businesses at the top of SERPs (search engine results pages).

Results on page one garner 95% of search traffic and an average CTR of 208%. This means that users click not once but twice on these links.

Target the most relevant keywords for the industry and locale to earn these coveted rankings. Successful keywords are typically phrases that combine services and locations like “used cars in Spokane” or “Chicago transmission repair.” Maintaining an accurate and detailed Google Business Profile will help improve your local SEO as well.

Paid Advertising

A properly managed paid advertising campaigns can boost your automotive website into coveted paid spots at the top of SERPs.

When purchasing paid advertising, it’s crucial to select the right keywords. You need to consider both the keywords you want to target and those that you want to avoid. Known as negative keywords, the terms and phrases that a company excludes from advertising are more important than many people realize.

Negative keywords are those that are similar but irrelevant. For example, an automotive company that doesn’t handle auto body repair may want to exclude “auto body repairs” so as not to waste money on clicks that won’t convert. You must specify this type of exclusion since “auto” and “repairs” may both be relevant and therefore trigger your company’s advertising.

Web Design

Proper web design ensures that prospective customers can find everything they need quickly and easily upon visiting your automotive company’s page. Clean and effective web design includes:

SEO optimization
Contact information at the top of every page
Details on all services provided
Consistent branding including the appropriate logo, colors, and typography
Engaging photos, particularly for vehicles that are on sale
Clear and actionable CTAs on each page
Live chat or call features so visitors can immediately get in contact with the company

Customer Reviews

Customer reviews are a valuable feature on your company’s website as well as third-party sites like Google Business Profiles and Facebook.

Positive reviews are especially useful for automotive marketing due to the industry’s undeserved reputation for providing pushy or untrustworthy service.

Reviews can go a long way toward establishing your business’ legitimacy. Consider sending a thank you postcard with a QR code for submitting a review or delivering follow-up emails with the appropriate review link after the customer makes a purchase.

Expert assistance can help automotive companies climb above the pack and stand out in this crowded space. LMH Agency offers tailored marketing solutions including SEO, paid advertising, social media marketing, website design, and automated review management.

With the right marketing strategies, your automotive business can more effectively reach those valuable leads that will convert to paying customers.

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