Blog Home

Top 5 Ways to Improve Your Google Ranking

Rankings on Google are influenced by countless factors, from keywords and backlinks to user experience. While you might already know the basics, there are advanced tactics that can significantly improve your Google ranking.

By implementing proven methods, you can create an online presence that withstands ranking fluctuations and thrives even during volatile changes. With the right approach, you can future-proof your website and achieve consistently higher search rankings that boost visibility and drive traffic.

Why Do You Need to Improve Google Ranking?

In today’s digital age, if your business isn’t visible online, it’s like putting up a billboard in the middle of nowhere. Your customers are searching for solutions, and Google is their go-to guide. Google constantly tweaks its algorithms to ensure users get the most relevant and helpful results. That means rankings can shift overnight, leaving businesses scrambling to catch up.

Staying on top of Search Engine Results Pages (SERPs)—the page you see after typing a search query—is critical. The higher your site ranks, the more potential customers will find you. Not only can this drive more website traffic, but it also builds trust and credibility. Businesses that adapt to SEO best practices thrive, while those that don’t risk falling behind their competitors.

The benefits are hard to ignore:

  • Increased Website Traffic – More clicks often mean more sales and leads.
  • Brand Awareness – A prominent spot on Google boosts recognition and authority.
  • Improved Local SEO – Local rankings can drive foot traffic for brick-and-mortar businesses.
  • Enhanced Credibility – People trust businesses that rank high.

LMH has helped countless clients improve Google ranking, attract more traffic, and strengthen their online presence. With a proven track record of success, we deliver results that drive growth and visibility. Take a look at our success stories.

How to Improve Google Search Ranking?

There’s no secret shortcut to securing the top spot on Google overnight. On average, Google tweaks its algorithm 10–12 times a day—thousands of changes every year. You’ll quickly find yourself spinning your wheels if you’re tempted to chase gimmicks.

Instead, focus on building a sustainable SEO strategy. Let’s talk about five proven methods to improve your Google ranking without the guesswork or frustration of endless algorithm changes.

Track and Optimize SEO and Website Performance

If your website is hard to navigate or doesn’t make sense to search engines, it’s like having a beautiful store that’s impossible to find. A poor structure and weak SEO foundation can cripple your rankings. Tools like Google Search Console and Google Analytics help monitor your website’s health.

Google Search Console

This tool lets you see your site the way Google does. It offers invaluable insights, including:

  • Which search queries display your site.
  • How often do people click your link from search results.
  • Alerts for crawling errors and advice on fixing them.

Submitting an XML sitemap through the Search Console is also a must. Think of it as giving Google a map of all your website’s pages so they can index them appropriately. It’s like marking all the aisles in a store for customers to find what they need.

Google Analytics

Want to know who’s visiting your site and what they’re doing there? Google Analytics delivers the data you need. It helps you:

  • Understand your audience’s behavior, preferences, and demographics.
  • Spot pages that are doing well—and those that need improvement.
  • Uncover which keywords and search terms bring visitors to your site.

Monitoring this data lets you fine-tune your strategy, boost engagement, and improve rankings. It’s like upgrading your shop based on what customers love most.

When you consistently track and optimize your website, you not only fix what’s broken but also open doors to new opportunities for growth.

Perform a Technical SEO Audit

A technical SEO audit is like a health checkup for your website. It ensures your site runs smoothly and aligns with Google’s search algorithms. Fixing technical issues makes your site more visible and improves its organic search rankings. 

Here are the key areas you should focus on:

Crawlability

  • Sitemap: Think of this as a map for search engines. Create a detailed XML sitemap to guide Google through your site’s important pages.
  • Robots.txt: Set up your robots.txt file correctly to control which pages search engines can or can’t crawl.
  • URL Structure: Use clean, descriptive URLs that are easy for users and search engines to understand.
  • Internal Linking: A logical linking structure helps Google navigate your site more effectively, boosting visibility for crucial pages.

Page Speed

  • Optimize Images: Compress images without losing quality to speed up load times.
  • Minify CSS and JavaScript: Strip unnecessary code to make pages load faster.
  • Leverage Browser Caching: Store static assets locally to reduce the time needed to reload pages.
  • Optimize Server Response Time: A slow server hurts rankings, so ensure yours is set up to handle requests quickly.

HTTPS Security

  • SSL Implementation: Switch to HTTPS to protect your site and users’ data.
  • Avoid Mixed Content: Prevent HTTP resources on HTTPS pages, as they can trigger security warnings.

Duplicate Content

  • Canonical Tags: Use these to signal which version of similar content Google should prioritize.
  • Prevent Duplicates: Avoid accidental duplication caused by filters, pagination, or session IDs.

Schema Markup

  • Structured Data: Help Google understand your content better with schema markup, making your site eligible for rich snippets in search results.

Indexing Issues

  • Crawl Errors: Fix errors that prevent Google from accessing specific pages.
  • Noindex Tags: Ensure you exclude pages that shouldn’t appear in search results.

Enhance Page Experience

Google rewards websites that offer a seamless user experience. Focusing on these elements can help your site perform better in search rankings:

Core Web Vitals

  • Largest Contentful Paint (LCP): Speed matters. Aim for your most significant element to load in 2.5 seconds or less.
  • First Input Delay (FID): Keep your site responsive by ensuring user interactions are under 100 milliseconds.
  • Cumulative Layout Shift (CLS): Maintain visual stability with a score of 0.1 or lower.

Mobile-Friendliness

  • Responsive Design: Make sure your site looks great on all devices.
  • Limit Pop-ups: Intrusive interstitials frustrate users and hurt rankings.
  • Tappable Elements: Buttons and links should be large enough to use without a struggle.
  • Testing: Regularly check your site on multiple devices to catch usability issues.

User Experience (UX)

  • Straightforward Navigation: Help visitors find what they need quickly with organized menus and breadcrumbs.
  • Fast Loading: Users are impatient—keep them engaged with speedy pages.
  • Readable Text: Use legible fonts, proper sizes, and good contrast for effortless reading.
  • Minimal Clutter: Cut distractions and keep the focus on what’s important.
  • Simple Forms: Simplify your forms to encourage users to complete them.

Accessibility

  • Alt Text: Include meaningful descriptions for images to assist visually impaired users.
  • Keyboard Navigation: Ensure your site works seamlessly with keyboard-only input.
  • Color Contrast: Optimize color schemes for users with vision impairments.

LMH has built a reputation as one of the most trusted digital marketing agencies. As certified WPEngine partners, LMH offers user-friendly, high-quality website design and management services.

Prioritize Strong Link Building

High-quality ones are like glowing reviews, boosting your reputation, while low-quality ones can drag you down. Building a strong backlink profile can significantly improve your SEO and credibility. Here’s how to make it happen:

  • Audit Your Links: Start by reviewing the links pointing to your site. Tools like Google Search Console or specialized platforms like Ahrefs make this easy. Identify any harmful links and contact the site owners to have them removed. If they don’t budge, use Google’s Disavow Tool to ensure those low-quality links don’t hurt your rankings.
  • Produce Guest Posts: Partner with businesses or blogs that align with your audience. Guest posting lets you contribute valuable content to their sites while earning a backlink in return. This strategy boosts your SEO and introduces you to a new audience that could become your customers.
  • Try Advanced Tools and Techniques: Tools like SEMrush Backlink Gap or Ahrefs Link Intersect can show you links your competitors have secured, inspiring your link-building efforts. Use these insights to target relevant and authoritative sites in your industry.

LMH specializes in crafting SEO strategies tailored to your goals. Whether you’re starting from scratch or enhancing an existing plan, we can help.

Focus on On-Page Optimization to Improve SEO

On-page optimization is like designing a storefront—every element needs to guide visitors effortlessly while impressing search engines. By fine-tuning your site’s content and structure, you can improve relevance, attract organic traffic, and climb Google’s ranks.

Keyword Research and Targeting

  • Find Relevant Keywords: Use tools like SEMrush or Google Keyword Planner to discover popular search terms.
  • Target Smartly: Weave keywords naturally into your titles, headers, meta descriptions, and content.
  • Use Long-Tail Keywords: These specific phrases help you attract niche audiences and often have less competition. Learn more about the importance of long-tail keywords.

High-Quality Content

  • Create Valuable Content: Offer original, engaging material that addresses user needs directly.
  • Optimize for Readability: Use concise language, bullet points, and paragraphs. For tips, check out our content optimization guide.
  • Update Regularly: Fresh content keeps users and search engines happy.

Optimized Title Tags and Meta Descriptions

  • Write Compelling Titles: Use keywords to boost visibility and encourage clicks.
  • Craft Informative Meta Descriptions: These short summaries can make users choose your link over competitors.

Header Tags (H1, H2, H3)

Structure your content with headers to improve readability and highlight important sections. Incorporate keywords into these tags for a further SEO boost.

Image Optimization

  • Use Descriptive File Names: Name images with relevant keywords.
  • Add Alt Text: Improve accessibility and SEO with descriptive text for images.
  • Compress for Speed: Smaller file sizes mean faster load times.

Internal Linking

  • Build a logical linking structure to guide users and spread authority across your site.
  • Use keyword-rich anchor text for better relevancy.

LMH is your one-stop solution for all on-page and off-page SEO needs. With pricing plans to fit any budget, we’re here to help you grow. 

Still Wondering How to Improve SEO Ranking on Google?

LMH is one of 2024’s best-rated digital marketing agencies, offering strategies to help businesses like yours succeed. We’ve got you covered, from technical audits to backlinking and on-page optimization. With LMH, you’ll get a full suite of digital marketing solutions to grow your brand and expand your reach.LMH’s team is ready to help you craft a tailored strategy for your goals and budget. Contact us today for expert guidance and a path to success.

Ready to Get Started?

Contact Us Today

Downloadables

image

How To Make Waves E-Book

Get it now.

image

Ultimate Digital Marketing Checklist

Get It Now.

Our Services

Website
Design

Turn your website into your best lead generation tool with custom design, build-out, and maintenance.

Learn More Learn More icon

Search Engine Optimization

Put your business at the top of the search rankings with intuitive search engine optimization.

Learn More Learn More icon

Paid Ad
Management

Leverage data-driven paid search and advertising to get the most for your ad spend.

Learn More Learn More icon

Google
Guarantee

Boost your local presence and attract nearby customers with expertly managed Yelp advertising strategies.

Learn More Learn More icon

Ready to Grow Your Business + Make Waves in the Community?

Contact Us
  • image
  • image
  • image
  • image
  • image