So…you want your local business to outrank your competitor down the street and show up as the #1 spot on Google SERPs.
Sounds like an easy ask, until you realize that without a solid strategy for Search Engine Optimization, or SEO for short, your small business is totally sunk.
Luckily, we’re here to break down exactly what you need to focus on to help you rank on your search engine of choice using the content on your website to help you make it happen.
SERP stands for Search Engine Results Page. Nothing fancy here, it’s the page that is displayed after a user types something into the search engine.
SERPs are basically just the listing of web pages that are most relevant to what you searched for.
A SERP typically consists of the following elements:
What does it mean to improve the keywords in your content? It means specifically including certain words and phrases that your ideal clients are likely searching on Google or their phones. This way, they’re sure to find you.
If you’re just getting started with keyword research, a really simple way to approach it is to put yourself in your client’s shoes, google one of the services you provide, and then look at the keywords that pop up just under the search bar. It’s a great place to start but we highly recommend doing a keyword analysis so you can super target your local community.
Here’s a quick overview for how you can create keyword rich content:
Optimizing core web vitals can help you rank higher on SERPs by improving the overall user experience of your website. Core web vitals are performance metrics that measure the loading speed, interactivity, and visual stability of a page.
By improving these metrics, you can make your website faster and more user-friendly, which can lead to higher rankings in SERPs.
Images can help you rank higher on SERPs by providing an additional signal to search engines that the content is relevant to the search.
This can be done by adding descriptive alt tags to your images, as well as making sure the image file name is relevant to the content.
Additionally, using images that are well-optimized can help improve page speed, which is an important factor when it comes to ranking on SERPs.
Need help showing up first? Give us a call or contact us to get found, stand out, and earn more than your competitors.
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