If you own a local business service or brick-and-mortar business, then you should definitely check out Apple’s Business Connect (ABC) feature.
Localized marketing is a booming industry that’s showing no signs of slowing down. For example, more than 1.6 billion local Google searches happen every single day. With so much growth comes new opportunities for businesses that are looking to enter this space.
ABC for Home Services is a feature built into the Apple ecosystem that helps home services and trades contractors integrate their business with the Apple ecosystem. It’s basically like Google Business Profile (GBP) but for Apple Maps. This is incredibly important for brands who want to grow their business through paid advertising, SEO, and social media (which we all know is the fastest, clearest path to predictable income).
ABC is only available to entities that sell goods and services directly to consumers through the internet. If you’re looking to get in front of your biggest audience of potential customers, this is a must-have for you.
Localized digital marketing is exploding. As more and more consumers turn to the internet for home services and their local franchise businesses, the market has grown exponentially. So if you aren’t staying on top of the latest trends in geo-targeting and smarter-not-harder-marketing, you could fall behind – quickly.
Essentially, Business Connect makes it so that when someone searches from their mobile device (which accounts for the majority of all web traffic; Apple users contribute to about 45% of all mobile traffic), they’ll be able to find your business and interact with you. It has some incredible features so customers can book with you immediately, see your business hours, navigate directly to your website, and host reviews. This was just released, so now is your chance to get ahead of your competitors!
If you want to integrate your business with the Apple ecosystem to win the digital marketing game (and trust us – you should), then you need to sign up for Business Connect. Once you’ve signed up, you can log in to the Partner Portal to begin setting up your Business Connect account. It’s FREE.
It’s a very easy process, and it only takes a few minutes.
Once your Business Connect account is set up, you’ll have access to a variety of features that can help you grow your business including in-app marketing, push notifications, and a customer journey that helps you track customer interactions. When creating a push notification campaign, you’ll also be able to choose which channels you’d like to target. You can choose to include customer services, e-commerce, or push notifications that target users within certain countries.
The best part is that ABC offers analytics directly within the app so you can better understand your customers. You’ll be able to see what people searched before tapping into your location. This is super valuable because you can use this data to further refine and supercharge your digital marketing strategy.
ABC is imperative to embrace so you can keep outranking the competition. Before using these features, however, you should take a few things into consideration. Give us a call today to see how we can help you get up and running quickly with Apple Business Connect.
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