When you have big plans to scale your construction company, getting a steady stream of quality leads is crucial for your growth. You can play the long game through referrals and mailers, or you can take a few (beneficial) shortcuts by utilizing localized digital marketing to tap into your ideal audience. Ready to make waves and get more construction leads? Let’s dive in.
Establish a Niche
While you may very well be able to build and renovate anything and everything, establishing a niche, such as home remodeling, helps your construction company stand out in a massive industry. According to a recent article published in Construction Business Owner, companies specializing in their services win nearly twice as many construction bids as competitors who don’t focus on a particular niche. When establishing your company’s service offerings, align your work with your experience and interests. Monitor your target audience’s needs and ensure the services you offer align with them (and you can execute them flawlessly).
Develop an Engaging Website
In today’s market, you can’t afford to not have a high-quality website. It immediately establishes trust, and it has the power to put you directly in front of everyone in your community searching for *exactly* what you do. As you already know, trust and professionalism are essential because quality matters deeply to your prospects. Keep it simple with clear CTAs and optimize for SEO so you appear higher in the rankings.
Emphasize Your Value
When sharing information about your business, ensure you’re sitting on the same side of the table as your prospect and emphasize your value. Consider creating tips and blog articles that can help someone find the right construction company, and share case studies of the best work on your website and social media. If you provide estimates to clients via email, include a link to a case study in your first communication with a lead to show your company’s value. Do your best to put yourself in your prospect’s shoes and showcase what’s in it for them when they work with you.
Create Engaging Content
Engaging content encourages users to respond to, share, and interact with it. Make sure that everything you share addresses your target audience. Use different types of content, experimenting with short-form videos, GIFs, infographics, memes, and images to see what resonates with your core audience. Investing in paid ads can also skyrocket your brand awareness and engagement when done correctly, so work with an agent who gets what you do and can help you be intentional about your paid advertising.
Visit Networking Groups
Networking groups can be a fantastic resource if you want to be recognized as a trusted leader in your community. Nothing will ever replace face-to-face communication and relationship building, so get in touch with your local chamber of commerce and professional groups in your niche. We always suggest your local chamber because they can connect you with companies that might need your construction services or individual community members looking for home services and construction-related needs.
Business Network International (BNI) is another networking group you might want to join. BNI is the largest and most successful networking group, offering access to local and global members in the construction industry.
Make Yourself Useful to Others
In the construction industry, specializing in a particular area can make you more helpful to companies that aren’t experts in the same niche. Look for ways to make your company beneficial to other local companies and take on work that can help you build your presence.
Use these tips to get more construction leads and in turn, grow your construction business. You can stand out in the construction industry by showcasing your company’s best work, networking, and ensuring that your digital presence is engaging. Want to catapult your quality lead gen through strategic digital marketing with an agency that gets it? Contact us today for a free consultation.