Category
Industry News
Industry News
Why Contractors Can’t Afford to Ignore Yelp in the Age of AI
Yelp for contractors isn’t just a review site anymore. It’s the single source AI tools cite most when someone asks for a plumber, a roofer, or an air conditioning company...
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Google Is Moving Local Services Ads Into Google Ads. Here Is What That Means for Your Leads.
The Local Services Ads bringing in your calls and booked jobs are about to change homes. Google is retiring the standalone Local Services Ads dashboard and folding the whole product...
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Google Just Changed Its Review Rules. Here’s What You Need to Know
If you’ve been asking customers to mention your plumber, technician, or roofer by name in their Google reviews, stop doing that today. Google updated its review policy and that practice...
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Five Key Marketing Trends for 2025: A Message from Our CEO
As we step into 2025, the landscape of marketing continues to evolve at a breakneck pace. Leveraging the latest technologies and strategies will be crucial for businesses aiming to stay...
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On SEO and Paddle Boards with David Baer
I had a great time sitting down with David Baer’s podcast, More Perfect Marketing, to talk about my personal entrepreneurial journey and how I went from owning a paddleboard shop...
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Apple’s Business Connect Puts Your Local Business on the Map
If you own a local business service or brick-and-mortar business, then you should definitely check out Apple’s Business Connect (ABC) feature. Localized marketing is a booming industry that’s showing...
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How to Create Incredible Niche Paid Campaigns
A niche marketing campaign is not simply a scaled-down version of a broader campaign. Niche marketing relies on targeted paid ads to reach a specific customer base. Advertising in a...
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4 Advertising Trends for Your Landscape Business
The landscape industry is actively growing, presenting an abundance of opportunities for businesses in this space. Advertising is essential for landscaping companies to connect with new audiences and expand their...
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9 Lead Gen Ideas for Electricians and Contractors
Electricians and contractors can both benefit from using digital marketing techniques to promote their goods and services. Using tools like SEO and paid Google advertisements can increase your company’s scope...
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