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Posts Categorized: Websites

5 Must-Have Features for Roofing Websites

Posted by Mukund Kava & filed under Roofing, Websites.

Let’s be real—roofing is competitive. If your website doesn’t help you stand out, you’re losing jobs to companies who figured it out. Roofing websites aren’t just digital business cards anymore—they’re full-blown conversion machines (or at least, they should be). A clunky layout or slow mobile load time can mean missed leads, fewer calls, and weaker customer trust.

But don’t worry. We’ve got you. These five roofing website essentials will help you capture more leads, build trust fast, and turn site visits into booked jobs.

Roofing Website Essentials

If you want more calls, more quote requests, and more jobs, your website has to do more than look good—it needs to work hard behind the scenes. Roofing websites that win are designed with features that boost visibility, build trust, and convert leads.

According to SOCi’s 2024 Consumer Behavior Index, 32% of U.S. consumers search for information about local businesses online at least once or multiple times a day. So, if your roofing website isn’t optimized, you’re basically invisible to a third of your market.

Here are the five essential conversion elements roofing websites need:

Lead Capture Forms: Convert Visitors into Leads

A visitor on your site is great. But a visitor who fills out a form? That’s gold.

Lead capture forms are your gateway to turning traffic into actual jobs. When done right, they can boost your conversions by 50% or more. The secret? Placement and simplicity.

Best practices:

  • Place them above the fold, on service pages, in blog posts, or as well-timed pop-ups.
  • Keep fields minimal—name, phone, zip code. That’s it.
  • Include trust signals like “We respect your privacy” or “Free, no-obligation quote” nearby.

Also, make sure your form stands out visually and uses a strong call-to-action like “Get My Free Estimate.”

Want to see how this works in the real world? Check out our successful case studies of past clients.

Mobile Optimization: Ensure Seamless User Experience

Here’s the deal: over 60% of searches happen on mobile. If your site looks awful on a phone or takes forever to load, people are gone in seconds.

Google even uses mobile-first indexing, meaning the mobile version of your site directly affects your rankings.

What to prioritize:

  • Fast load times (under 3 seconds is ideal)
  • Responsive design that adjusts perfectly across screen sizes
  • Thumb-friendly navigation—no tiny buttons or weird menus

Not sure how your site performs? Run it through Google’s Mobile-Friendly Test or PageSpeed Insights.

When your roofing website works flawlessly on mobile, you’re not just pleasing Google—you’re winning more calls, more leads, and more booked jobs.

Service Pages: Clearly Define Your Offerings

Ever landed on a site and thought, “Wait… what do they actually do?”

Detailed service pages fix that. They’re crucial for SEO and making sure visitors know exactly how you can help them.

A good service page should include:

  • A clear headline using keywords like “Roof Replacement in [Your City]”
  • Bullet points or sections breaking down what the service includes
  • Customer benefits (why it matters to them, not just what you do)
  • High-quality images of your work
  • Internal links to related services or blog posts

Websites with optimized service pages see up to 30% more organic traffic. That’s a lot of extra eyeballs on your services—and more potential customers. 

SEO Structure: Rank Higher and Get Found Online

75% of people never scroll past the first page of Google. If you’re not showing up, you’re basically invisible.

Your roofing website’s SEO structure is what helps Google understand what you offer, where you offer it, and how credible you are.

Quick SEO checklist for roofing websites:

  • Clean, keyword-optimized URLs (like /roof-repair-atlanta not /page?id=132)
  • Compelling meta titles and descriptions
  • Schema markup for better search snippets
  • Quality backlinks from credible sites
  • Local SEO must-haves: Google Business Profile, reviews, location pages

Roofing companies that want to dominate the map pack and top listings should check out our roofing SEO services. We’ve helped dozens of contractors climb to the top of search results.

Trust Signals: Build Credibility and Win Trust

People don’t hire strangers. They hire businesses they trust. So your website needs to scream “We’ve got you covered.”

Trust signals include:

  • Google reviews and testimonials
  • Badges (like BBB, GAF certifications, manufacturer partnerships)
  • Case studies with real before-and-after stories
  • Warranties and guarantees
  • Photos of your team and job sites

88% of consumers trust online reviews as much as personal recommendations. Make sure they’re front and center—not buried in a corner. Place trust signals on your homepage, near lead forms, and on every service page.

Need More Roofing Leads? Our Experts Can Deliver

If your website isn’t generating calls, leads, or sales—it’s not working hard enough. At LMH Agency, we’ve helped roofing companies across the country get found online, build trust with their audience, and convert more traffic into booked jobs. Check out our digital marketing solutions for roofers to see how we can help you get more leads, faster.

With years of experience and a proven track record, we specialize in:

  • Cutting-edge website design tailored specifically for roofing companies
  • SEO strategies that help you show up where it counts—on page one
  • A track record of increasing brand visibility, calls, and booked jobs

We’ll work closely with you to understand your business, create a strategy that fits your goals, and build a custom-designed site that makes your company look as good online as it does on a roof. Schedule a call with us to get expert guidance and digital marketing solutions.

SEO-Friendly HVAC Website Design Tips to Dominate Local Search

Posted by Mukund Kava & filed under Websites.

If your HVAC business isn’t showing up online, you’re missing out on leads—plain and simple. More visibility means more clicks, more calls, and more booked jobs. That’s why HVAC SEO is a must, not a maybe. It’s how you climb search rankings and stay in front of the customers who need you most. 

With smart HVAC website design tips, you can boost local visibility, speed up your site, create keyword-rich content, and make sure your design works flawlessly on every screen. It’s all about getting found and turning visitors into paying customers.

HVAC Website SEO: Why Blending Design with SEO is Important?

HVAC website SEO is more than just sprinkling keywords on your homepage. It’s a targeted digital marketing strategy that ensures your website ranks high in search results—right when people are actively searching for HVAC services like yours.

Here’s why this matters:

  • 97% of people learn about local businesses online, and 92% choose a business on the first page of results (HubSpot).
  • Websites on the first page of Google get 91.5% of the traffic, with the #1 spot grabbing 27.6% of all clicks (Backlinko).
  • SEO has a higher conversion rate (2.4%) than PPC (1.3%) (AMA).
  • 48% of users feel frustrated if a site isn’t mobile-optimized (Google).

When you blend strong SEO with smart design, you’re creating a site that both people and search engines love. That means combining technical SEO, the right keywords, and a user-first layout to boost your visibility and keep people on your page.

HVAC Website Design Tips for Improved SEO

Let’s break down the 10 most effective HVAC website design tips to boost your search rankings and win more local customers:

Implement Technical SEO Best Practices

Think of technical SEO as the plumbing behind your website. It keeps everything flowing smoothly.

  • Use a clean URL structure (no weird symbols or endless strings of numbers).
  • Create and submit XML sitemaps.
  • Set up proper header tags and use canonical URLs.
  • Keep your internal linking logical and easy to follow.
  • Use robots.txt and meta tags correctly so search engines can crawl your site efficiently.

These steps help Google understand your site and make it easier to crawl—which improves your chances of showing up in search.

Improve Local Rankings with Google Business Profile & Citations

This is one of the fastest ways to show up in local search.

  • Claim and optimize your Google Business Profile.
  • Make sure your NAP (Name, Address, Phone) is consistent across every directory.
  • Encourage satisfied customers to leave reviews (they help with credibility and visibility).

Check out our successful case studies to see how we’ve helped other HVAC companies grow locally.

Ensure a Responsive Design for Mobile Users

Google now indexes mobile versions of websites first—so if yours isn’t mobile-friendly, you’re losing rankings and users.

  • Make sure your site works smoothly on smartphones and tablets.
  • Avoid clutter, pinch-to-zoom designs, or tiny fonts.
  • Prioritize easy navigation and clear calls to action.

Use Structured Data Markup

Structured data (aka schema markup) helps search engines understand your content better.

  • Add Local Business Schema to show your business info in search.
  • Add a Service Schema to highlight what you offer (like AC repair, furnace installation, etc.).

These small code tweaks can boost visibility in rich snippets and maps.

Optimize for Keyword-Rich Content

This is where many HVAC companies go wrong—writing content for themselves, not for their customers (or search engines).

  • Research what people in your area are searching for.
  • Use local keywords naturally in your content—think “HVAC repair in [your city]” or “AC tune-up near me.”
  • Write pages for each core service you offer and include FAQs, how-to guides, and tips.

Need inspiration? We offer HVAC SEO services to create powerful, keyword-rich content for your business.

Improve Site Speed Optimization

If your site takes forever to load, users won’t wait—and Google will notice.

  • Compress and resize images.
  • Enable browser caching.
  • Use a Content Delivery Network (CDN) to speed up loading times.
  • Minimize unnecessary JavaScript and CSS.

Aim for a load time of under 3 seconds. Every second counts.

Optimize Meta Titles & Descriptions

Your meta tags are your first impression on search engines.

  • Keep titles clear, keyword-rich, and under 60 characters.
  • Write meta descriptions that make people want to click—keep them under 150 characters.
  • Always include your location and service (e.g. “HVAC Repair in Phoenix | 24/7 AC Services”).

More clicks = more business.

Create SEO-Friendly Service Pages

Each service you offer should have its own page.

  • Use relevant local keywords.
  • Answer common customer questions.
  • Highlight benefits and include calls to action (CTAs).

This makes your site easier to rank and easier to navigate.

Leverage High-Quality Content Marketing

Posting helpful content builds trust and brings in organic traffic.

  • Blog about HVAC maintenance tips, seasonal checklists, energy-saving advice
  • Use visuals like videos and infographics to break up long text
  • Keep content fresh and relevant to your local audience

Ensure Secure Website (SSL Certificate)

Security isn’t optional anymore.

  • Add an SSL certificate and switch to HTTPS if you haven’t already.
  • It keeps user data safe and builds trust.
  • Google gives preference to secure websites in search rankings.

When you put these strategies into place, your HVAC website becomes more than just an online brochure—it becomes a marketing machine. And if you want a team that knows how to bring it all together, LMH Agency is here to help you stay ahead of the competition.

Maximize Your ROI: Proven Web Design and SEO Strategies

When it comes to growing your HVAC business online, you need a team that gets it. At LMH Agency, we specialize in HVAC website development, SEO, and digital marketing strategies that actually move the needle. We help you get noticed, get more calls, and get more jobs on the calendar—without wasting time or money.

Using smart, data-driven techniques built specifically for HVAC companies, we boost your visibility and build real brand recognition. We’re committed to measurable success, transparency, and outstanding customer service.

We work closely with you to understand your business and build a custom HVAC website that actually sets you apart. Let’s talk and get your digital strategy working harder for you.

Top 5 Mistakes to Avoid on HVAC Marketing Websites (and How to Fix Them)

Posted by Mukund Kava & filed under Websites.

Your website is your HVAC business’s digital front door. Whether homeowners need an emergency AC repair or are browsing for new installation services, they’re likely checking out your website first. In fact, 50% of consumers say a company’s website design impacts their opinion of the brand.

If your site looks outdated or doesn’t work right, you’re losing trust—and leads. Well-built HVAC marketing websites help you show up in local searches, build credibility, and turn visitors into paying customers. You’ll find the most common mistakes HVAC companies make online, why they hurt, and how to fix them to boost conversions and keep customers coming back.

Top HVAC Website Errors to Look For

You might be great at heating and cooling systems—but HVAC marketing websites are a whole different ballgame. Most HVAC companies don’t have a background in digital marketing, so it’s easy to get stuck with an agency that talks a big game but doesn’t deliver. You pay thousands for a “strategy” that barely moves the needle, and you’re left wondering where all your leads went.

At LMH Agency, we’ve reviewed hundreds of HVAC websites and found five consistent mistakes that cost companies time, money, and customers. If your site has even one of these issues, it could be holding your business back.

SEO Mistakes That Hurt Ranking and Visibility

If your HVAC site isn’t showing up on Google, it might as well not exist. And the #1 reason for that? Bad SEO.

Key SEO errors:

  • No local keywords like “AC repair in [City]” or “furnace replacement near me”
  • Missing meta titles, alt text, or poorly structured headers
  • Thin, duplicated, or outdated content
  • No schema markup, which helps your site stand out in search results

Search engines need structure and signals to know what your site is about. If you’re missing those, you’re invisible.

Slow Load Speed That Drives Customers Away

People have zero patience for slow websites. In fact, 47% of users expect a site to load in under 2 seconds.

Slow websites lead to:

  • High bounce rates (visitors leave without taking action)
  • Lower SEO rankings (Google penalizes slow sites)
  • Fewer conversions (because no one waits around for a page to load)

Common Causes of Slow HVAC Websites:

  • Large uncompressed images
  • Poor-quality hosting
  • Too many plugins or clunky scripts

Poor Mobile Design That Hurts User Experience

More than 60% of your potential customers are checking you out on their phones. If your mobile design is clunky, confusing, or slow, you’re losing them before they even read a headline.

Common Mobile Design Flaws:

  • Tiny text and buttons that are impossible to tap
  • Bad navigation—users can’t find the info they need
  • Slow mobile loading that causes high bounce rates

If your mobile site is clunky, people won’t stick around. And they definitely won’t book a service.

Weak CTAs (Calls-to-Action) That Don’t Convert

Ever seen a website with buttons like “Learn More” or “Contact”? Sure, they’re common—but they don’t drive action. Strong CTAs = more leads.

Common CTA issues:

  • Vague language (What does “Learn More” really mean?)
  • Poor placement (CTAs hidden at the bottom of the page)
  • No urgency (Why should they act now?)

Instead, use action-focused phrases like “Book Your Service Today” or “Get a Free Estimate.” Place them above the fold and throughout your content. Bonus: Add buttons that stand out visually.

Outdated Content That Damages Credibility

If your last blog post was three years ago or your site still lists winter specials from 2022, it sends the wrong message. Outdated content makes your business look inactive—or worse, untrustworthy.

Common issues:

  • Expired promos, incorrect pricing, or old business hours
  • A blog that hasn’t been updated in ages
  • No recent testimonials, FAQs, or service updates

Staying updated helps build trust—and gives Google fresh content to index.

HVAC Marketing Websites Tips and Best Practices

Now that you know what to fix, here’s how to turn your site into a lead-generating machine:

Implement a Strong Local SEO Strategy

Want to show up in local searches? You’ve got to think like your customers. They’re not typing “HVAC contractor.” They’re typing “AC repair near me” or “heater not working in Austin.”

Here’s what to do:

  • Add local keywords across your pages (think: “HVAC repair in [city]”)
  • Create separate service area pages for your top locations
  • Set up and optimize your Google My Business profile
  • Add schema markup so Google understands your hours, location, and services
  • Ask happy customers for Google reviews—they build trust and boost rankings

Want to see how this works in real life? Check out successful case studies of past clients.

Enhance User Experience (UX) for Higher Conversions

UX isn’t just about looking pretty—it’s about guiding people to take action.

Tips to improve user experience:

  • Clean menus and simple service pages
  • Readable fonts and plenty of white space
  • Bold headlines and bullet points to break up text
  • Trust elements like review badges, icons, and visuals
  • Flawless mobile responsiveness across all devices

A good user experience keeps visitors engaged and pushes them toward booking a service.

Use Engaging, High-Quality Content to Build Authority

Content builds trust and gets you found online. 81% of people research before hiring a contractor. That means your content should answer their questions before they even pick up the phone.

How to do it:

  • Start a blog that answers real HVAC questions
  • Add videos, infographics, or before-and-after project photos
  • Keep your service pages fresh with updated promos, FAQs, and testimonials

Improve Website Speed for Better SEO

Fast websites = higher rankings and happier users. 47% of people expect a site to load in under 2 seconds.

How to do it:

  • Compress all images before uploading
  • Limiting the number of plugins and external scripts
  • Set up caching so returning visitors load faster
  • Use a CDN to serve content quickly based on location
  • Invest in a reliable hosting provider

Optimize Calls-to-Action (CTAs) to Increase Bookings

Don’t leave your visitors guessing. Tell them what to do next—and make it obvious.

How to do it:

  • Use strong, specific phrases like:
    • “Schedule Your HVAC Service Today”
    • “Call Now for 24/7 Emergency Repairs”
    • “Get a Free Estimate”
  • Place CTAs at the top of the page, throughout service pages, and in your blog
  • Use buttons that stand out in color and size

Clear CTAs = more calls. It’s that simple.

Secure Your Website to Build Trust & Protect Customers

HVAC websites collect leads, phone numbers, and sometimes payment info. A secure site doesn’t just protect you—it boosts SEO and builds credibility.

How to do it:

  • Install SSL (HTTPS) encryption
  • Use a firewall and malware protection
  • Keep your plugins and platform updated

Keeping your HVAC website updated, secure, and easy to use might feel overwhelming. But you don’t have to figure it all out alone. If you’re ready to get more leads and grow your business online, check out our digital marketing solutions for HVAC or book a free strategy session and we’ll walk you through it.

Maximize Your Service Calls with Expert Services

You don’t need a one-size-fits-all solution—you need a partner who actually understands your business. LMH Agency helps HVAC companies like yours dominate local search and generate real results. Whether you need a fresh website, help with SEO, stronger lead generation, reputation management, or paid ads—we’ve got it covered. 

Every service is tailored to your business goals, so you stay ahead of your competitors. Want a custom game plan that gets real results? Check out our full digital marketing solutions for HVAC.

We’ll work with you directly to understand your business and build a website that’s made to convert. Contact us today to schedule a call and see how we can help.

How to Get More Solar Leads in 2023

Posted by Lokal Media House & filed under Construction, SEO, Social Media, Websites.

The sun is the world’s most abundant energy source, radiating more potential power onto the Earth in a single hour than the entire human civilization uses in a year. Yet many solar businesses struggle to capture a piece of this vast market and establish themselves as trusted providers in a competitive environment. The problem isn’t the quality of their products or their dedication to sustainable energy. Rather, it’s an issue of visibility and reach. 

In today’s digital-first world, a solar company’s success relies heavily on its online presence. With hundreds of other solar companies vying for the same audience, establishing your brand online is more challenging than ever. A robust digital marketing strategy is essential for solar businesses to increase their visibility, generate more leads, and ultimately, grow their client base.

Through the strategies and best practices we’ve curated in this comprehensive guide, you’ll learn how to elevate your solar business above the competition, effectively connect with your target audience, and generate the leads necessary to thrive. 

How to Get More Solar Leads in 2023 - LMG Agency

Expand Your Solar Business and Generate More Leads

Effective digital marketing begins with setting clear objectives, identifying your target audience, and crafting a comprehensive marketing strategy. By understanding who you’re marketing to and what you aim to achieve, you can develop more effective campaigns that speak directly to your audience’s needs and aspirations. 

A strong online presence is critical in the digital age. Through a combination of a user-friendly website, engaging content, and strategic use of digital marketing channels, you can connect with potential customers, build trust, and drive more leads. 

Solar Websites Best Practices

The cornerstone of your online presence is your website. It’s where potential customers learn about your offerings, see proof of your work, and ideally, make the decision to reach out. To create an effective solar business website, prioritize professionalism, user-friendliness, and mobile optimization.

Your website should include clear and compelling calls to action, engaging content, and testimonials from satisfied clients. The navigation should be seamless, and the design should reflect your brand’s personality and values. By leveraging LMH Agency’s web design services, you can create a website that’s tailored to your solar business’s unique needs. 

Create Effective Content for Solar Websites

High-quality content is key to building trust and establishing your company as an industry authority. With the right keywords and SEO optimization, this content can also help improve your visibility on search engines, driving more organic traffic to your website.

Content comes in many forms – from educational blog posts to infographics, videos, and customer success stories. Each content type serves a unique purpose and resonates differently with your audience. The more diverse and relevant your content is, the better you can engage with your audience and guide them down the sales funnel. LMH Agency’s content marketing and SEO services can help you create a winning content strategy.

[h2] Solar Business Ads Strategies for Conversion

Paid advertising is a powerful tool for increasing visibility and driving traffic. By identifying targeted platforms and crafting compelling ad copies, you can reach a larger audience and attract more leads.

Paid advertising channels like Google Ads, social media advertising, and display advertising offer unique benefits and targeting capabilities. With LMH Agency’s paid ads management services, you can optimize your ad campaigns, drive better results, and get the best return on your investment.

How to Get More Solar Leads in 2023 - LMH Agency

Solar SEO Tactics for More Leads

Search Engine Optimization (SEO) is a game-changer for solar businesses. By conducting thorough keyword research and implementing on-page and off-page SEO techniques, you can boost your website’s visibility on search engines and attract more organic traffic.

From optimizing meta tags and URLs to enhancing website speed and implementing structured data markup, SEO can significantly improve your online presence. Local SEO, in particular, is crucial for solar businesses, enabling you to target customers in specific geographical areas. LMH Agency’s SEO services offer expert assistance in crafting an effective SEO strategy.

Leverage Social Media for Even More Leads

Social media is a powerful marketing tool that allows you to interact directly with your customers and promote your solar installations and educational content. Regularly sharing engaging content, such as project updates, informative posts, and exclusive offers, can help you build a loyal following and generate more leads.

Social media platforms also enable you to engage with customers, answer their queries, and encourage user-generated content, further building trust and credibility. LMH Agency’s social media management services can help you maximize your social media marketing efforts.

The importance of digital marketing for solar businesses cannot be overstated. From establishing a professional online presence to crafting compelling content, executing effective SEO strategies, and harnessing the power of social media, every aspect of your digital marketing strategy plays a vital role in expanding your solar business.

However, navigating the complexities of digital marketing can be challenging. Partnering with a professional digital marketing agency like LMH can help solar businesses overcome these challenges and generate more leads. With our experience and expertise, we can help you harness the power of the sun – and the power of digital marketing – to light up your business’s future.

On SEO and Paddle Boards with David Baer

Posted by Lokal Media House & filed under Industry News, SEO, Websites.

On SEO and Paddle Boards with David Baer - LMH Agency

I had a great time sitting down with David Baer’s podcast, More Perfect Marketing, to talk about my personal entrepreneurial journey and how I went from owning a paddleboard shop to running a full-scale digital marketing agency for general contractors. We all start somewhere, and it’s usually different from where we end up!   

I’m a huge fan of David’s podcast because he dives deep into the backstories and motivates small business owners with his incredible community, books, courses, and research on high-impact digital marketing and scaling the smart way. If you haven’t checked him out yet, I suggest diving into his website at baeronmarketing.com to learn more. 

In this podcast, David and I discuss so many nuances of my journey and lessons in business, including: 

– Starting my first business venture with my brothers based on a passion for wakeboarding (and failing)

– Launching two paddleboard shops that catapulted me into the publishing world

– Scaling our business through a sustainable, niched social media community

– Hiring friends and adding value to your business by being a giver, first and foremost

– Getting familiar with local marketing and supporting service-based businesses

– Learning by trial and error when it comes to partnerships and a bigger vision

– Understanding search engine optimization, the rule of reciprocity, and doubling down on what matters most to your community 

And so much more.

Don’t miss this one, especially if you’re in the home services industry! Listen to the full podcast below:

The Content Marketing Ecosystem: Why it Works

Posted by Lokal Media House & filed under SEO, Tips & Tricks, Websites.

Content Marketing Ecosystem - LMH Agency

When trying to build a brand, it’s important to be consistent with your marketing. In fact, digital marketing is more about communication (which is where content marketing comes into play). No need to spend a lot of time trying to recreate the wheel or think of stuff to write about.

Today, we’re going to teach you how to create a content marketing ecosystem that makes your life a lot easier and results from your marketing that much better.

What Is a Content Ecosystem?

Regardless of whether your business focuses on the automotive industry, home services, or legal issues, a strong content marketing strategy can increase awareness of your company while saving you hours of time spent creating.

You can create an individual blog post, social media post, landing page, and podcast or you can create one piece of content and turn it into 10 so it can be shared across platforms. That’s the beauty of a content marketing ecosystem. It’s more sustainable, way more practical, and keeps dollars for marketing lean while going the distance to hit your goals.

Building a content ecosystem strategy means that you get more intentional by using content across all of your media and marketing channels when you create something worthwhile to your community of prospects and customers. You might write an entire article about your latest services but use key points from the article to make posts on your social media platforms. You might then also decide to make a long-form video about that blog and share it on YouTube.

Additionally, it’s important to use unbiased data to direct the content you create. So be sure to pay attention to what’s resonating in your community and create more of that. Use the 80/20 rule (20% of your content will bring in 80% of the results so always double down on what works). Your personal opinions and experiences are awesome, and they can also prevent you from truly making content that attracts viewers and, ultimately, customers.

Why Is a Content Ecosystem Important?

Having a content marketing ecosystem is essential because it can increase your reach and give you back so much of your time. When you create content that you can use across all your media outlets, you save yourself time and energy of constant creation. Your viewers and prospects want consistency when they go to their social media platform of choice, and they also want to see similar content on your website. While quick and flashy might work for some media channels, many consumers today want to be well-informed on products and services. So our advice is to create content that actually makes a difference in their lives or gets them to think about something in a new way that could truly benefit them.

How To Make a Content Ecosystem

Content Marketing Ecosystem - LMH Agency

Here’s how to get started:

1. Support the User Experience

No matter where your customers or prospects see your content, you want to ensure that the content supports their experience and that they have a positive interaction with you. You want them to leave every interaction they have with you feeling a little more empowered, inspired, or confident in their choices. Consider the audiences of your different platforms, how old they might be, and how you can tailor what you share to reach a wider audience.

2. Optimize Content

Your audience goes to your website or social media account to search for specific information. Even if it’s just a few people coming to your digital space, make sure that your content is optimized so that viewers leave with the information they need to decide if they want to work with you or purchase your products or services. Keep it simple and make things you think can really help people. Another good way to look at it is to think about who you want to talk to and give them what you have to say.

3. Choose the Right Topics and Tools

Before creating your content ecosystem, analyze your business and your audiences across platforms. Think about what information potential customers might seek when researching topics connected with your company. If you use content based on what your clients want, they’re more likely to take advantage of what you offer. Take advantage of tools like Trello, Asana, or Notion to plan a few great pieces of content every month and hire contractors or a team who can break down every piece and funnel it into your website, email, advertising, and social channels. There’s a lot you can automate with a solid process and good tools.

To recap, creating a content marketing ecosystem simplifies your life, vastly improves your marketing, and offers useful content for your audience and customers. With each post you create moving forward, ask yourself how you can use the content across all of your digital marketing. Give us a call if you need any help.

5 Common Web Design Features That Hurt Conversions

Posted by Lokal Media House & filed under Tips & Tricks, Websites.

web design

If you’ve mastered the SEO game and have traffic coming to your website, but you’re not getting a steady stream of leads…you’ve got to shift your focus to conversions.

Your website’s conversion rate is the percentage of visitors who take the desired action, such as getting in touch with you, signing up for your newsletter, or making a purchase. It’s what turns prospects into leads, and it’s what you’re ultimately wanting from your marketing efforts.

Many factors can influence your conversion rates, but one of the most important is your website’s design. A well-designed website is easy to navigate and simple to use, encouraging your visitors to take immediate action. The trouble is, we can get really tempted to overexplain or add a bunch of bells and whistles that seem like a good idea, but they can actually hurt your conversions by making your website harder to find, slower to respond, and difficult for people to know exactly how to reach you.

Here are a few of the most common web design features that can hurt your conversions (and what you can do to fix them).

Slow Loading Pages

One of the most common obstacles we see is slow loading times due to high-resolution graphics, images, or videos in the wrong places. While they look amazing, they can slow down your website. When you only have 3 seconds to make a good impression, speed is crucial! What’s more, your authority score can suffer if it’s not built out properly (more on this later) which takes away from your SEO efforts altogether.

Our Advice: Put high-resolution images or videos on your home page, and save low-resolution images for your landing pages. You want people to linger on your website, so engaging and high-quality content makes sense there. Landing pages are meant for quick conversions, so use lower-resolution images or optimize them so they load much faster. You can also test your webpage loading speed to keep identify ways to optimize pages to load quickly.

Poor Navigational and Organizational Web Design

Poor navigation makes it hard for visitors to find what they’re looking for on a website. Putting a lot of links in the primary navigation menu makes a site confusing. Too many drop-down menus make the navigation confusing. For website organization, simpler is better. Using standard navigation conventions, like listing the home page first and the contact page last, helps users quickly find what they’re looking for on a website.

Outdated Websites and Pages

Website visitors are looking for relevant, current content. If a website looks old or outdated, users will often leave to look for more up-to-date information. Change the landing page frequently and indicate that the site is current with up-to-date content or recent photos. Regularly adding blog posts with dates is another way to show visitors that the site is active and maintained.

Visual Crowding

Reading on a laptop or digital device is different from reading a book. A webpage needs plenty of white space since users scan webpages instead of reading word for word. Create white space by using headings to break up the content and write short paragraphs of less than 100 words. Bullet points also break up the reading, are easy to read, and help website visitors understand online content and stay engaged. Images and graphics can also lead to visual crowding. Add high-quality images with plenty of white space around them on all edges.

Lack of Clear Customer Path

Creating a clear customer path is the first step in designing any webpage. Structure a webpage with the user experience in mind and know exactly what you want your visitors to read, think, and do while they’re on that webpage. Large blocks of text and too much clutter make it difficult for visitors to decide what to do next. Buttons and images crowded with text around them or bunched together make it challenging to know where to go. Identify what action you want a site visitor to take and design the whole page with that purpose in mind.

Your home services, legal, or automotive website can be a valuable source for new customers. Key elements of high-converting websites include effective web design and proper SEO. If you’re looking for a custom website with measurable conversion metrics, contact our digital marketing professionals to ensure your site is performing at its best and bringing a steady stream of new leads to your business.

5 Easy HVAC Website Design Tips You Can Do Quickly

Posted by Lokal Media House & filed under Tips & Tricks, Websites.

HVAC website design ideas

A significant component of HVAC marketing efforts is an appealing and engaging website. If you’re struggling with web design or the overall appearance of your HVAC company’s website, consider the following five easy HVAC website design tips that you can implement right away. 

Create a Review Carousel

Establishing trust and credibility are two essential aspects of an HVAC company’s website. After all, the technicians will be in the homes and businesses of clients. Clients need to feel they can trust the employees to do good work and be honest and upfront with the needs of their HVAC systems.

By creating a review carousel, you can establish trust with people who visit your site. In your carousel, include images of the people who left the reviews to show that they’re real people, along with a five-star icon and where the client left the review. By incorporating reviews left on third-party websites, you can improve the credibility of the information shared.

Make It Easy to Get a Quote

The top of every selling page on your home services website should have a place for a visitor to request a quote. The form that allows a user to get a quote should be brief and easy to complete. When creating the design of your website, incorporate a button that enables visitors to request quotes at the top-right corner of every page.

Include Photos Whenever Possible

Photographs of real people are more appealing than obvious stock photos. Incorporate pictures of people wherever you can on your website. If you don’t have images of your service technicians, schedule a photographer to take professional, consistent photographs of your team members in their uniforms. When customers visit your site, they can see what their technician looks like and feel more comfortable with who will be working in their home or business. 

It’s also helpful to include images of the support staff, such as a group photo of the entire team.

Display Contact Information Everywhere 

Make it as easy as possible for potential clients to reach out to your business by including contact information in multiple places on the site. Place a phone number, website, or email address with every paid advertising campaign, account, and outreach effort if your company uses social media. Although some customers may prefer not to call, others will use the phone number immediately to request service at their home or business.

Improve Your Website Design

Improving your website’s design can increase engagement and help it to rank higher on search engines. A clean design should include white space, visually appealing imagery, and formatting that breaks up walls of text. As you consider how to improve the site’s design, take inventory of the content on each page too. Every page should have at least 500 words of copy, and you should split the text into sections for easier scanning. Think about SEO value of your copy and ensure you have keywords related to your services in the content.

By investing in your HVAC company’s website, you can create a more engaging experience for those who visit it. A strong web presence and other digital marketing efforts can help establish your credibility and professionalism as a trusted resource in the HVAC services industry.

The Real Problem with DIY Website Builders

Posted by Lokal Media House & filed under Tips & Tricks, Websites.

diy website builders

These days, every business should have a website. 

A website helps drive traffic to your brand and expand consumer knowledge of what you offer. While using a DIY website builder might be tempting, the DIY route usually isn’t the best course. Many options claim that creating a beautiful, customized website for any business is quick and easy. Unfortunately, like many do-it-quick schemes, these advertisements are often too good to be true.

Discover several reasons you shouldn’t use DIY website builders.

SEO isn’t Optimal

DIY website builders can overly simplify search engine optimization. While they might be easy to use to create a website, Google won’t like how the coding appears behind the scenes. Many website builders hide code, making it difficult for search engines like Google to understand what your website is all about. If a search engine doesn’t understand the code on your website, your website will never rank well in searches, which, let’s face it, is why you have a website.

SEO is an essential component of all the content on your site, so don’t neglect it.

Site Management isn’t Efficient

You want your website to be professional and tailored to your company. When you use a DIY website builder, the company’s servers will host it. The company’s name will appear in your link URL. A link that has additional info in the URL looks messy and unprofessional. If you choose to use your domain, you’ll have to pay an extra fee, which can add up in the long run. 

Using a company like LMH Agency to create your website gives you more control over the management of your website so that you can make web design changes efficiently.

Customization is Lacking

Although a DIY website builder will claim that you can make a customized website using its services, you’ll find that it can be lacking. Most DIY website builders only provide a limited number of web design themes, causing many of the websites made with their platforms to look similar.

The menus and functionality of these websites are also less than ideal, as your business likely has specific needs that make it unique. Often, the number of pages your website can have is also limited, so you may have to forgo the “about us” section or a “contact us” page.

Ownership Issues Can Arise

When you use a DIY website builder, you don’t own your website.

The company you use to create the website does. This arrangement can be troublesome, as most businesses plan to operate long into the future, and if the website company folds, you lose your content. Not only will you lose any of the content you’ve laboriously created, but you’ll also lose any of the contact information attached to the site. Email lists and any guest post relationships you’ve built with your web design will all be gone.

Don’t let DIY website builders tempt you. If you need a customized website that fits your business model perfectly, contact the team at LMH Agency. We have experts who can make your website stand out. By getting to know your business model, we will make the perfect website that meets your business goals.