Posts Categorized: Social Media
8 Absolutely Hilarious Plumbing Memes
Between the tough physical labor and irregular work hours, plumbing can be a challenging job. Just like with other professions, it’s important that plumbers take time every day to rest, relax, and have a laugh. Here are eight of the most hilarious plumbing memes you and fellow plumbers everywhere can find relatable.
1. When Customers Disagree About What “Clean” Means
Image via Speed Clean
Unlike other jobs where people get to work in peace, plumbers repeatedly subject themselves to entering strangers’ homes. A cluttered house (and everything inside it) can make for uncomfortable scenarios, especially if you’re tasked with moving people’s personal items out of the way.
2. A Plumber’s Plea
Image via Pinterest by Morris-Jenkins
It’s an age-old rule of home-plumbing care: never throw oil down the drain. And yet, time and time again, plumbers near and far must make their way over to the homes of disgruntled customers. Pouring oil down the sink can have an environmental impact and leave residue in pipes, causing clogs. In short: it’s not worth it.
3. Not It!
Image via funnyjunk by xxelmarcocfcxx
If an issue is complex enough, a customer might wonder whether they require the expertise of an electrician or a plumber. If everyone’s puzzled, it’s safe to say the situation is pretty dire—like the one in this meme. While you certainly see a lot as a plumber, an electrician’s advice is often the missing project component.
4. When “Cutting The Water” Has a Double Meaning
Image via 9gag by Awesome
The phrase “cut the water” takes on two meanings in this meme. As a plumber, you know that “cutting the water” is just an expression for shutting off the water flow in a building, usually a client’s home. However, there’s no arguing this person isn’t cutting the water, right? It’s one of those plumbing memes that hits just right—equal parts pun and plumbing reality.
5. A Pain in the Drain
Image via Shamrock Plumbing
The term “backseat driver” can take on an entirely different meaning for plumbers like you. It’s not uncommon for customers to provide their two cents on how plumbers should do their job, along with constant claims of how they “could have fixed it” on their own.
6. “It’s Ah-me! A Bad Plumber.”
Image via imgflip by ozman123
Okay, it’s clear that Mario may not be the foremost authority on plumbing skills and procedures. After all, he mostly saves Princess Peach from peril. That being said, could you name a plumber with more name recognition?
7. When the Customer Wants an Impromptu Therapy Session
Image via FieldPulse
As a plumber, you wear a variety of hats, and sometimes that hat translates into “this person is a trusted confidant” for customers. It can be a little distracting to absorb a person’s personal baggage, but you already know socializing is part of the job.
8. A Plumber’s Best Friend
Image via PictureQuotes
Being a plumber can have a lot of benefits, and by far one of the best ones is the ability to meet and interact with customers’ pets. What person wouldn’t want a cuddle puppy snuggled on their lap while they work? Even though a career in plumbing can be stressful, it’s safe to say that these memes help bring out the lighter side of the profession. Check out our blog today for more hilarious content about the work world from Lokal Media House.
Local Businesses: 6 Social Media Posts You Can Use This Week
Social media is a great way for your local businesses to connect with your community and reach wider audiences. However, it’s often challenging to come up with new ideas for content. There are a few types of social posts that businesses in multiple industries can adapt to their own products, services, and target audiences. Here are six different examples of ready-made social media posts.
1. Customer Testimonials
One great idea for your local business is to add customer testimonials to your social media pages. These testimonials can build trust with your audience and generate new leads. Adding a customer’s first name, a photo, and a summary of their review can make these types of posts even more impactful (please note: before posting a customer’s testimonials to social media, it’s important to gain their consent.)
2. Live Videos
Many social media platforms allow you to broadcast live videos. Live videos can help your company connect with your audience and display the human side of your business. They allow customers to engage directly with your business, increasing rapport and trust. Some ideas for live videos include live selling, question-and-answer videos with staff members, or an informational video answering customers’ frequently asked questions.
3. User-generated Content (UGC)
User-generated content includes social media content that customers or clients post on a behalf of your business. For example, a customer might post a photo of their newly landscaped front yard, then tag the local business responsible for the job. That company can repost this photo as promotional content. This can increase trust with the business’s current audience. Using branded hashtags and an easily identifiable social media profile can increase the likelihood of UGC for your company.
4. Go Behind the Scenes
You can post a “day in the life” content, showing all your social media followers what daily work is like at your company’s facilities or offices. Another example is to demonstrate how your business completes a task. For example, a plumbing company can post a behind-the-scenes video of how they load their equipment into a truck. These posts can increase the connection between a company and its target audience.
5. Provide Tips or Tricks
Providing tips or tricks to the audience is another easy way to produce social media content. The best method for this involves posting techniques that directly relate to the services your business provides. For example, a law firm might create a post with a few tips on how to handle a minor legal issue. These posts can show the audience that your business wants to provide relevant, useful content.
6. Use Funny Images
Memes are funny images widely circulated on the internet. Your company can create memes about your services to contextualize them for your target audience. For example, a local tattoo parlor might change a meme’s caption to make a joke that encourages users to schedule an appointment. Using funny images can help your business create a fun, inviting social media presence that helps a local audience feel understood and connected. These are just a few simple ideas that you can incorporate into your social media accounts. Contact us at Lokal Media House to learn more ideas about how to maximize your business’s marketing efforts.
Creative Ways to Get More Roofing Leads
Like most business owners, you can benefit from using digital marketing techniques to promote your roofing business’s goods and services. Using tools like paid advertisements and social media marketing can increase your company’s scope of influence, allowing you to generate more leads and subsequently achieve more financial success.
Here’s a list of four creative ways you can get more leads for your roofing business.
1. SEO
Use search engine optimization (SEO) techniques to fine-tune the keywords and phrases you use in your advertisements and website content. The goal of SEO is for your website or blog to rank high on a search engine results page (SERP). The higher your content ranks, the more people are likely to engage online and make purchases. SEO techniques like localization, keyword phrasing, and link-building can all contribute to a higher SERP ranking and substantially increase the number of users who follow the SERP hypertext to the webpage.
2. Paid Google Ads
Paid Google advertisements are another creative way to generate more roofing leads. Google Ads are especially beneficial if you strategically choose keywords your clients are more likely to search, like shingle prices. Google’s advertising policies make it possible to purchase advertisements that will appear at the top of the first results page, with the content itself closely matching the searched phrase. For example, a roofing business in Tampa, Florida, may benefit from purchasing a Google Ad with the title tag “Affordable Roofing Near Tampa”. This ad leads to a page on their website with service options, pricing tiers, and contact information.
3. Social Media
Social media has become one of the most popular places to advertise products and services directly to target demographics. Brands have increasingly used social media to reach a wide audience of potential customers. This is often achieved by promoting their goods and services with posts, sponsorships, giveaways, or collaborations with other companies. As a roofer, you can certainly create social media pages for your business where you detail the services you provide and your prices, plus keep up consistent engagement with your clientele. By posting frequently on social media accounts, you can grow your online influence and increase your business and financial success.
4. Optimize Website
Taking the time to optimize your business website can make a significant difference in its ability to generate worthwhile leads. There are many ways you can optimize your website for customer convenience and comfort. Including adding a directory or using a table of contents for long blog posts and articles. You can also add a customer review section showing feedback from previous clients. This, further encourages prospective leads to use your services. You can also include easy navigation from one webpage to another and a clearly defined contact page with phone numbers, emails, and addresses. With these four techniques, you can maximize your digital footprint and considerably grow the number of legitimate leads you can generate. Whether that involves using SEO, paid advertisements, social media, or website optimization methods, your roofing businesses can only benefit from dedicating time and effort to generating new leads online.
11 Automotive Marketing Strategies for Success
Creating an effective automotive marketing strategy is an important way for dealerships to distinguish themselves from their competitors. Here’s a list of some strategies to consider when marketing in the automotive industry.
1. Optimize Your Website for Mobile
According to a recent Perficient study, in 2020, 68.1% of all website visits globally came from mobile devices, but only 28.9% of website visits globally came from desktop devices. It’s crucial to optimize your website for mobile users to ensure people can find it and navigate it easily.
2. Create SEO-Friendly Content
Write original content for your website that follows SEO best practices. For example, ensure each webpage targets a specific keyword, use that keyword naturally throughout the content, and use headers to break up the content and guide the reader.
3. Run Google Ads Campaigns
Google Ads campaigns target the results of a particular search and appear and the top of the results page. These paid campaigns typically charge per click each link receives, and they can be an effective way to position your business against its competitors.
4. Follow Car-Buying Trends
Research the best times to buy a car and model any marketing strategies around these trends. For example, research shows the best days of the week to buy a car are Monday, Tuesday, and Wednesday, so consider focusing some of your budget on targeting customers on those days.
5. Post On Social Media Regularly
Create consistent posts on your business’s social media accounts, and consider using scheduling tools to help with posting regularly. Provide audiences with meaningful content and engage with them, encouraging conversations and fostering relationships.
6. Use Call Tracking
Call tracking involves setting up specific phone numbers that redirect to your dealership’s main line to monitor the origins of the calls. Use this to understand what’s working well with your marketing strategy, where most of the leads find your business, and how to improve marketing efforts.
7. Try Video Marketing
With YouTube consistently ranking as one of the top search engines, consider incorporating video marketing into your strategy. Creating videos that discuss different cars or maintenance best practices may attract users and redirect them to a business’s website to learn more.
8. Manage Your Keyword List
Review your business’s keyword list often to see what performs well. Be particularly mindful of negative keywords that are irrelevant to your strategy and may damage the website’s credibility.
9. Bid on Competitor Keywords
Consider using Google Ads to bid on keywords that your competitors rank for, such as their dealership names. This may attract the attention of a user searching for the competitor and entice them to visit your website, too.
10. Maintain a Google Business Profile
Create a Google Business Profile to provide users with basic information about your business when they perform searches, and update it often to ensure accuracy. This is an especially important tool for local SEO.
11. Optimize for Local SEO
Optimize your website for local SEO to ping for searches like “dealerships near me.” For example, include your locations throughout the website. These are just a few ways to develop and implement a successful automotive marketing strategy. For more questions about what may work best for your specific dealership, contact Lokal Media House today.
How to Take Eye-Catching Photos for Social Media
Whether it’s a portrait of your grandmother on mother’s day, your dog in a park, or a national park at sunset, every picture tells a story. However, not every picture tells an interesting story. But how do we differentiate between the pictures with interesting stories and the ones that are drab and boring? That’s what we’re going to talk about today.
Just like understanding metaphors helps one understand what’s going on in a novel, understanding some basics of photo composition helps you to understand the story you’re trying to tell. The basics we’re going to go over today are the focus, lines, and rule of thirds.
Lets focus on focus.
The first thing we’re going to look at is focus. Explaining focus is pretty simple. Focus is just what in the photo is clear and what is unclear. The center of what is clear is the focal point and this is the part of your photo that is most legible and generally what people’s eye spot’s first. Some of the most eye-catching photos utilize focus in a way that clearly tells the audience (the people looking at the photo) what they’re supposed to be looking at.
This picture is a great example of focus making a picture catch your eye. You see and think “ooh what’s going on here?”. And that’s what focus does. The lack of focus around the lens of the camera directs your attention to the water and mountains that are quite literally in focus.
Next in line: Lines!
Now let’s talk about lines. Lines are created in photos when your eyes are led in a certain direction. It is easier shown than explained, however, so here you go.
In this photo what is the first thing you notice? It’s the lighthouse. This is because the seawall creates a line that points your eyes straight at it. Lines don’t automatically make a breathtaking photo but you would have a laborious time trying to find a photo that pops without lines. Even if you look at the alpine lake picture. The out-of-focus mountains in the background created lines that pointed right at the focal point. Lines make your pictures go from 0 to 100 real quick.
Thirdly: The Rule of Thirds
The third basic piece of photo composition is the rule of thirds. This is the idea that your subject should never be in the middle but instead should be resting on the intersection of lines dissecting your photo into vertical and horizontal thirds.
Simply putting your subject in the middle of a picture doesn’t do much to create intrigue. It doesn’t allow your eyes to flow to the subject, it just puts them in the middle and tells you to deal with it. By using the rule of thirds you have a much more pleasant photo but also it gives you more room to interpret the photo it asks “what is he looking at” or “what’s over there”. Creating questions builds interests.
There are lots of tricks you can use to curate a collection of eye-popping photos for your socials, but using these three can only help. An important thing to remember is no photo is perfect. But if you think a photo looks cool, it forces you to ask questions, and it follows at least one of these basics, it’s going to be interesting to others as well. Your social media is a reflection of you, these tips enhance the clarity of your reflection.
If this blog was helpful, check out some of our other blogs here. Until next time!
