Creating an effective automotive marketing strategy is an important way for dealerships to distinguish themselves from their competitors. Here’s a list of some strategies to consider when marketing in the automotive industry.
1. Optimize Your Website for Mobile
According to a recent Perficient study, in 2020, 68.1% of all website visits globally came from mobile devices, but only 28.9% of website visits globally came from desktop devices. It’s crucial to optimize your website for mobile users to ensure people can find it and navigate it easily.
2. Create SEO-Friendly Content
Write original content for your website that follows SEO best practices. For example, ensure each webpage targets a specific keyword, use that keyword naturally throughout the content, and use headers to break up the content and guide the reader.
3. Run Google Ads Campaigns
Google Ads campaigns target the results of a particular search and appear and the top of the results page. These paid campaigns typically charge per click each link receives, and they can be an effective way to position your business against its competitors.
4. Follow Car-Buying Trends
Research the best times to buy a car and model any marketing strategies around these trends. For example, research shows the best days of the week to buy a car are Monday, Tuesday, and Wednesday, so consider focusing some of your budget on targeting customers on those days.
5. Post On Social Media Regularly
Create consistent posts on your business’s social media accounts, and consider using scheduling tools to help with posting regularly. Provide audiences with meaningful content and engage with them, encouraging conversations and fostering relationships.
6. Use Call Tracking
Call tracking involves setting up specific phone numbers that redirect to your dealership’s main line to monitor the origins of the calls. Use this to understand what’s working well with your marketing strategy, where most of the leads find your business, and how to improve marketing efforts.
7. Try Video Marketing
With YouTube consistently ranking as one of the top search engines, consider incorporating video marketing into your strategy. Creating videos that discuss different cars or maintenance best practices may attract users and redirect them to a business’s website to learn more.
8. Manage Your Keyword List
Review your business’s keyword list often to see what performs well. Be particularly mindful of negative keywords that are irrelevant to your strategy and may damage the website’s credibility.
9. Bid on Competitor Keywords
Consider using Google Ads to bid on keywords that your competitors rank for, such as their dealership names. This may attract the attention of a user searching for the competitor and entice them to visit your website, too.
10. Maintain a Google Business Profile
Create a Google Business Profile to provide users with basic information about your business when they perform searches, and update it often to ensure accuracy. This is an especially important tool for local SEO.
11. Optimize for Local SEO
Optimize your website for local SEO to ping for searches like “dealerships near me.” For example, include your locations throughout the website. These are just a few ways to develop and implement a successful automotive marketing strategy. For more questions about what may work best for your specific dealership, contact LMH Agency today.