Posts Categorized: Paid Ads

Key Automotive Marketing Strategies for Success

Competition is stiff in automotive marketing, with companies eagerly vying for each precious dollar that consumers will spend. 

It’s crucial for businesses in this space to practice thoughtful marketing strategies. They need to be sure to use the right keywords, service locations, and communication features. Successful automotive marketing requires both solid search engine rankings and intuitive website navigation so customers not only click but also convert.

Search Engine Optimization

Proper SEO helps land automotive businesses at the top of SERPs (search engine results pages). 

Results on page one garner 95% of search traffic and an average CTR of 208%. This means that users click not once but twice on these links. 

Target the most relevant keywords for the industry and locale to earn these coveted rankings. Successful keywords are typically phrases that combine services and locations like “used cars in Spokane” or “Chicago transmission repair.” Maintaining an accurate and detailed Google Business Profile will help improve your local SEO as well.

Paid Advertising

A properly managed paid advertising campaigns can boost your automotive website into coveted paid spots at the top of SERPs. 

When purchasing paid advertising, it’s crucial to select the right keywords. You need to consider both the keywords you want to target and those that you want to avoid. Known as negative keywords, the terms and phrases that a company excludes from advertising are more important than many people realize.

Negative keywords are those that are similar but irrelevant. For example, an automotive company that doesn’t handle auto body repair may want to exclude “auto body repairs” so as not to waste money on clicks that won’t convert. You must specify this type of exclusion since “auto” and “repairs” may both be relevant and therefore trigger your company’s advertising.

Web Design

Proper web design ensures that prospective customers can find everything they need quickly and easily upon visiting your automotive company’s page. Clean and effective web design includes:

  • SEO optimization
  • Contact information at the top of every page
  • Details on all services provided
  • Consistent branding including the appropriate logo, colors, and typography
  • Engaging photos, particularly for vehicles that are on sale
  • Clear and actionable CTAs on each page
  • Live chat or call features so visitors can immediately get in contact with the company

Customer Reviews

Car dealership marketing tips

Customer reviews are a valuable feature on your company’s website as well as third-party sites like Google Business Profiles and Facebook. 

Positive reviews are especially useful for automotive marketing due to the industry’s undeserved reputation for providing pushy or untrustworthy service. 

Reviews can go a long way toward establishing your business’ legitimacy. Consider sending a thank you postcard with a QR code for submitting a review or delivering follow-up emails with the appropriate review link after the customer makes a purchase.

Expert assistance can help automotive companies climb above the pack and stand out in this crowded space. LMH Agency offers tailored marketing solutions including SEO, paid advertising, social media marketing, website design, and automated review management. 

With the right marketing strategies, your automotive business can more effectively reach those valuable leads that will convert to paying customers.

Benefits of Paid Advertising: Drive More Conversions

benefits of paid advertising

Paid advertising has come a long way from billboards and newspaper ads. Today, digital advertising allows you to get your ad in front of the people most likely to become customers. This effective use of an advertising budget is your new tool for generating leads and converting customers. 

Measure and Track Your Advertising Results

Tracking the success of digital ads is easy. You can track clicks, impressions, and conversions with pay-per-click (PPC) and cost-per-mille (CPM) ads (also called cost per thousand). You don’t pay unless someone clicks the PPC ad, which is ideal if you’re trying to generate website traffic. With CPM ads, you pay per 1,000 impressions, or the number of times your ad appears. 

CPM ads help you create brand awareness. The statistics for each ad type illustrate how well your campaign is performing and whether you’re generating your target number of conversions.

Engage More People on Social Media

Today, getting engagement solely through organic (non-paid) content is difficult. Paid advertising is more likely to end up in front of your intended audience than organic content. 

Ads targeted at your customer base’s demographic will generate leads. The individuals behind these leads will feel motivated to check out the organic content on your social media pages and website. Paying for targeted ads displayed in social media feeds lets potential customers know you exist.

Reach Niche Markets

Paid ads are powerful at reaching a niche demographic. If you’re advertising legal or home services for a physical location, paid ads can target only people within a certain radius of your business. 

When you set up paid ads, use your customer profile to refine the audience your ad will reach. Factors like keywords, interests, demographic information and career details will help you define that niche. Remember that long-tail keywords are better than broad keywords targeting an audience looking for your specific product or service.

Control How Much You Spend

You can set budgets with paid advertising. In a PPC model, you choose the number of clicks to pay for when creating your campaign. Once you reach these clicks, your ad stops appearing. Since you control how much advertising you pay for, you aren’t in danger of accidentally overspending. If an ad is more successful than you thought, scale up your budget immediately. If an ad is flopping, you can pause its run before spending too much on something that isn’t working.

Test Ads Across Platforms

The factors above come together to allow you to test several marketing strategies across different ad platforms. Say you’re an automotive shop. Try testing the same ad for a repair special on two social media platforms to see which platform offers more conversions. You could also run two versions of your repair special ad on the same platform to test which version creates more leads. The real-time analytics and budget control make running these tests efficient and easy.

Get the most out of your paid ads by working with experienced professionals. LMH offers paid advertising services, including analysis and optimization, to get your brand in front of your next batch of customers. Contact us today to get started.

Law Firm Marketing Strategy: 20 Tactics to Grow Your Business

A well-developed law firm marketing strategy is essential for generating more leads. Here are 20 tactics that can help your firm grow its business.

SEO for car dealerships

1. Improve YOUR Website’s EAT Score

To determine website rankings, Google assesses each website’s EAT score, which assesses its authority in a field and expertise on relevant topics. Adding case studies, positive client reviews, and awards may improve your law firm’s score, proving its reliability to potential clients.

2. Use Google Ads

Google Ads campaigns involve running targeted campaigns that display your law firm’s website at the top of the results page for certain target demographics and keyword searches.

3. Create Landing Pages

Make optimized landing pages about your firm’s services with compelling copy and clear calls to action. You can also use them to support a Google Ads campaign.

4. Build Backlinks

Use white-hat SEO methods to build backlinks that take a client from your law firm’s website to other websites containing their content, such as a social media account.

5. Join Legal Directories

Submit your website to reputable legal directories to create backlinks and help boost organic SEO.

6. Make Profiles

Create profiles through Google My Business and Bing Places to provide users with a snapshot of information about your firm.

7. Optimize for Mobile

Since many users rely on mobile devices for their searches, it’s essential to optimize your firm’s website for mobile browsing.

8. Use Social Media

Post regularly to your firm’s social media accounts to share relevant content with your audiences and engage with the legal community.

9. Gain More Referrals

Consider using platforms like LinkedIn to partner with related businesses, such as firms that offer different services than yours, to encourage referrals.

10. Add Live Chat

Add a live chat feature to your firm’s website with AI messaging so potential clients can contact the office staff more efficiently and ask questions.

11. Update Website Content

Update your website with new content often, such as news updates or SEO-friendly blogs.

12. Offer Gated Content

Entice users to provide contact information by offering access to special content, like a case study.

13. Optimize for Local Search

Optimize your firm’s website so it attracts users from the local area, generating organic traffic.

14. Try Geo-Specific Google Ads

Consider running a geo-specific Google Ads campaign that targets clients searching in a specific area.

15. Conduct Audience Research

Release regular surveys to clients so you can understand how to target new leads appropriately.

16. Use Video Marketing

YouTube is one of the top search engines in the world, and you can often benefit from uploading short videos that educate potential clients.

17. Incorporate PR Techniques

Develop public relations campaigns that use techniques like guest articles and interviews to drive traffic to your website.

18. Distribute a Newsletter

Send a newsletter to your clients regularly containing article links to the firm’s website.

19. Update Email Marketing Strategies

Leverage your email marketing strategy to target specific users, such as leads who previously engaged with any paid ads.

20. Optimize the Content

Research which keywords your clients commonly search to find related law firms, then incorporate them in future blog posts. Incorporating these tactics can help your law firm develop and implement a successful marketing strategy. Contact LMH Agency today with burning questions about marketing a law firm.

Lawn & Landscape Marketing: The Best 15 Ideas for Your Business

Effective lawn and landscape marketing strategies are one of the best ways for your business to increase its visibility and raise revenue. 

Learning how to use a variety of digital marketing tools is one of the most powerful ways you can reach potential clients and book out for the reason. To help you on your way, here are 15 different ideas for growing your lawn and landscaping business. 

1. Create SEO Content

If you improve your company’s ranking on the search engine results page, you can generate more traffic to your website.. For your lawn and landscaping business to improve its ranking, it can be helpful to create SEO content on the website. SEO content such as blogs or guides helps drive traffic towards your website and can be an effective way to market the business. 

2. Design an Optimized Website

Nearly everyone uses the internet on their mobile device. Companies that design websites that run efficiently on these devices can benefit from increased user retention. Before designing your website, it’s helpful for you to understand how their users access the site. Knowing what types of devices your clients use can be helpful when creating an optimized web experience.

3. Use Google Ads

Google Ads is one of the most powerful tools for small business owners. This program allows you to place advertisements on relevant websites that direct potential customers to your site. The ads use a pay-per-click system, so you only need to pay for users who actually interact with the advertisements. Because of this, Google Ads is one of the most cost-effective ways to promote your business online.

4. Make Stunning Visuals

People are more likely to stay on websites that have a lot of visual content. To increase user retention, it can be a good idea for you to create a series of videos or images that promote your business. Designing visual content helps users understand what your company is offering, and makes websites more pleasing to look at. To create visual content, it can be useful to test out a variety of different design software.

5. Leverage Social Media

Social media is one of the most powerful online marketing tools. Businesses that have active accounts on popular social media platforms benefit from increased visibility and recognition. If your company wants to maintain accounts on all of these platforms, it can be a good idea to hire a social media manager that handles all of these online interactions. 

Here are ten more marketing strategies that you might want to try out:

  1. Direct Mail
  2. Update Online Listings
  3. Automatic Review Generation
  4. Partner With Local Businesses
  5. Design and Distribute Flyers
  6. Wrap the Work Trucks
  7. Design an Eye-Catching Logo
  8. Promote a Referral Program
  9. Partner With Influencers
  10. Create a Blog
  11. Make Instructional Videos
  12. Distribute Surveys
  13. Offer Incentives
  14. Personalize Marketing Content
  15. Run Email Campaigns

These are just a few ideas for promoting your lawn and landscaping business. For businesses that want to grow quickly, combining multiple approaches can be effective. 

Understanding how to use your online resources allows you to work with more customers and enjoy greater profits. Get in touch with us to learn more.

Creative Ways to Get More Roofing Leads

get more roofing leads

Like most business owners, you can benefit from using digital marketing techniques to promote your roofing business’s goods and services. Using tools like paid advertisements and social media marketing can increase your company’s scope of influence, allowing you to generate more leads and subsequently achieve more financial success.

Here’s a list of four creative ways you can get more leads for your roofing business.

1. SEO

Use search engine optimization (SEO) techniques to fine-tune the keywords and phrases you use in your advertisements and website content. The goal of SEO is for your website or blog to rank high on a search engine results page (SERP). The higher your content ranks, the more people are likely to engage online and make purchases. SEO techniques like localization, keyword phrasing, and link-building can all contribute to a higher SERP ranking and substantially increase the number of users who follow the SERP hypertext to the webpage.

2. Paid Google Ads

Paid Google advertisements are another creative way to generate more roofing leads. Google Ads are especially beneficial if you strategically choose keywords your clients are more likely to search, like shingle prices. Google’s advertising policies make it possible to purchase advertisements that will appear at the top of the first results page, with the content itself closely matching the searched phrase. For example, a roofing business in Tampa, Florida, may benefit from purchasing a Google Ad with the title tag “Affordable Roofing Near Tampa”. This ad leads to a page on their website with service options, pricing tiers, and contact information.

3. Social Media

Social media has become one of the most popular places to advertise products and services directly to target demographics. Brands have increasingly used social media to reach a wide audience of potential customers. This is often achieved by promoting their goods and services with posts, sponsorships, giveaways, or collaborations with other companies. As a roofer, you can certainly create social media pages for your business where you detail the services you provide and your prices, plus keep up consistent engagement with your clientele. By posting frequently on social media accounts, you can grow your online influence and increase your business and financial success.

4. Optimize Website

Taking the time to optimize your business website can make a significant difference in its ability to generate worthwhile leads. There are many ways you can optimize your website for customer convenience and comfort. Including adding a directory or using a table of contents for long blog posts and articles. You can also add a customer review section showing feedback from previous clients. This, further encourages prospective leads to use your services. You can also include easy navigation from one webpage to another and a clearly defined contact page with phone numbers, emails, and addresses. With these four techniques, you can maximize your digital footprint and considerably grow the number of legitimate leads you can generate. Whether that involves using SEO, paid advertisements, social media, or website optimization methods, your roofing businesses can only benefit from dedicating time and effort to generating new leads online.

PPC For Plumbers: What No One Is Talking About

Pay-per-click advertising (PPC) is an online advertising model in which a customer purchases ads on a platform and pays the publisher each time a user clicks on the ad. Plumbers can purchase highly targeted ads that only show up in their local area, making this an extremely efficient and affordable advertising strategy. But PPC ads are complex, and businesses can spend the whole advertising budget only to get disappointing results. To create effective ads, here’s what plumbers need to know about PPC that no one is talking about.

Geo-Optimized Ads

One of the key factors for effective PPC advertising is correctly using geotargeting tactics. Since plumbers work within a certain radius, it doesn’t make sense to advertise to consumers living hundreds of miles away. Advertising in locations beyond the business’s range actually harms the performance of the ad campaign because Google will rank it poorly and not show the ad in search results.

Keyword Research and Analysis

ppc for plumbers

Most consumers know what a keyword is, but not many people understand just how important proper keywords are to an ad campaign. For example, using terms like “best plumbing tools” targets DIY consumers instead of those seeking a plumbing service provider. Google Keyword Planner helps identify proper keywords for all types of businesses and shows the popularity of each term. Researching and analyzing keywords is necessary to create successful pay-per-click ads.

Keyword Optimization

Keyword optimization is one of the more challenging skills of online marketing. Optimizing keywords includes researching keywords, analyzing the best keywords for the ad, and monitoring its performance over time. Keyword optimization is extremely important in PPC marketing because Google analyzes ad quality and won’t show ads if keywords aren’t properly optimized. 

While finding optimal keywords is necessary, it’s equally important not to overuse words and word sets. Using too many related keywords dilutes the page’s content and negatively impacts Google’s quality rating of the ad, resulting in less ad visibility.

Negative Keywords

Another tricky aspect of keywords is learning how to correctly use negative keywords. Using DIY as a negative keyword will prevent a business’s ads from showing on results including the term DIY. Advertisers benefit by using negative keywords because consumers searching for DIY tips aren’t looking to hire a plumber, and ads won’t show on searches containing negative keywords, preventing wasted PPC advertising fees.

Landing Pages

PPC ads that send leads to a home page aren’t as effective as sending leads to a landing page. Landing pages generate more leads and convert more prospects. A clear call to action (CTA) on the landing page builds the company’s prospect database.

Plumbers can get great results from well-targeted PPC advertising. Understanding some of these lesser-known facts can improve pay-per-click ad campaigns and result in far greater returns for PPC advertising. While knowing these tactics can improve ad results, pay-per-click marketing is complex. PPC ads require consistent monitoring, analysis, testing, and tweaking. Contact an expert digital marketing company like LMH Agency to create effective PPC advertising campaigns, boost SEO, increase website traffic, and greatly improve ROI on advertising dollars.

11 Automotive Marketing Strategies for Success

Creating an effective automotive marketing strategy is an important way for dealerships to distinguish themselves from their competitors. Here’s a list of some strategies to consider when marketing in the automotive industry.

1. Optimize Your Website for Mobile

According to a recent Perficient study, in 2020, 68.1% of all website visits globally came from mobile devices, but only 28.9% of website visits globally came from desktop devices. It’s crucial to optimize your website for mobile users to ensure people can find it and navigate it easily.

2. Create SEO-Friendly Content

SEO for car dealerships

Write original content for your website that follows SEO best practices. For example, ensure each webpage targets a specific keyword, use that keyword naturally throughout the content, and use headers to break up the content and guide the reader.

3. Run Google Ads Campaigns

Google Ads campaigns target the results of a particular search and appear and the top of the results page. These paid campaigns typically charge per click each link receives, and they can be an effective way to position your business against its competitors.

4. Follow Car-Buying Trends

Research the best times to buy a car and model any marketing strategies around these trends. For example, research shows the best days of the week to buy a car are Monday, Tuesday, and Wednesday, so consider focusing some of your budget on targeting customers on those days.

5. Post On Social Media Regularly

Create consistent posts on your business’s social media accounts, and consider using scheduling tools to help with posting regularly. Provide audiences with meaningful content and engage with them, encouraging conversations and fostering relationships.

6. Use Call Tracking

Call tracking involves setting up specific phone numbers that redirect to your dealership’s main line to monitor the origins of the calls. Use this to understand what’s working well with your marketing strategy, where most of the leads find your business, and how to improve marketing efforts.

7. Try Video Marketing

With YouTube consistently ranking as one of the top search engines, consider incorporating video marketing into your strategy. Creating videos that discuss different cars or maintenance best practices may attract users and redirect them to a business’s website to learn more.

8. Manage Your Keyword List

Review your business’s keyword list often to see what performs well. Be particularly mindful of negative keywords that are irrelevant to your strategy and may damage the website’s credibility.

9. Bid on Competitor Keywords

Consider using Google Ads to bid on keywords that your competitors rank for, such as their dealership names. This may attract the attention of a user searching for the competitor and entice them to visit your website, too.

10. Maintain a Google Business Profile

Create a Google Business Profile to provide users with basic information about your business when they perform searches, and update it often to ensure accuracy. This is an especially important tool for local SEO.

11. Optimize for Local SEO

Optimize your website for local SEO to ping for searches like “dealerships near me.” For example, include your locations throughout the website. These are just a few ways to develop and implement a successful automotive marketing strategy. For more questions about what may work best for your specific dealership, contact LMH Agency today.