As a home contractor, you provide a wide range of services to your clients. Marketing a business can be challenging, but learning to advertise services online can help home contractors like you find a long-term customer base. Here are ten marketing tips that you can implement for business success.
1. Understand the Intended Audience
Before beginning the process, it’s important for you to understand your target audience to maximize a marketing campaign’s impact. Some strategies include identifying customer demographics and determining the business’ specialization in the industry, like carpentry or painting.
2. Optimize the Website
You can also generate a larger audience by optimizing the business’ website. It’s important to have a website that’s easy to navigate with accessible language, so you can communicate key information to users. Websites are also a great way to begin your online presence, which supplements other marketing efforts.
3. Use Search Engine Optimization (SEO)
Search engines like Google use an algorithm to rank websites on search engine results pages (SERPs). When a website has a high ranking, more users find it when searching for local contractors. Different SEO strategies include adding keywords to your website, producing content consistently, and creating a website that functions on mobile devices.
4. Implement Paid Google Ads
Paid Google Ads are another helpful marketing method for you to use. They provide a way to advertise services to your new customers on different websites through Google searches. By determining a budget for these advertisements, you can ensure they’re worth the effort and cost.
5. Use Social Media
You can also increase your business’s social media presence to engage with customers and promote your services. There are several social media sites, so it’s important to have a presence on each platform. This can increase audience size and generate new leads.
6. Connect With Previous Customers
Your business can benefit from connecting with previous customers to build a long-term clientele. Past customers may have new home service needs or might know someone who could benefit from the same services. So, building these relationships can allow your company to preserve the current audience and gain new referrals.
7. Create Videos
Creating videos can increase your website’s SERP rankings and generate interest, increasing website traffic. Making high-quality videos that demonstrate your services and personality can help you better connect with viewers.
8. Highlight Employees
Highlighting employees is a way to gain the trust of the audience. By showcasing individuals, users can understand your business’ value system. Appealing to users’ emotions can increase trust in your services.
9. Include Feedback
Adding customers’ feedback to your website or account is another way to boost your marketing efforts. Feedback can provide new customers with more information about contracting services and address any hesitations or concerns. Including feedback also demonstrates how a contractor maintains professional relationships with previous clients.
10. Use Email Marketing Campaigns
Email marketing campaigns allow you to share information with a specific audience. You can use this method to stay in contact with previous customers or provide relevant information to interested parties. These emails can also contain advertisements for deals or special offers. Implementing these ten tips can improve your company’s marketing efforts, no matter your trade. Electricians, plumbers, and landscapers alike can benefit from increasing their marketing efforts. Check out our blog today to find more helpful marketing tips.