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Posts Categorized: Social Media

Beyond Basic: 15 Fresh Social Media Tips for 2022

The digital landscape continues to change, with new social media platforms and recommendations popping up regularly. You can grow your social media accounts by following some fresh tips and turning followers into leads.

Tailor Your Content

It’s essential to tailor the content you share to your target audience. Increase engagement by encouraging people to share and respond to tailored posts.

social media content

Understand Instagram Saves

Instagram now allows users to save content they like and come back to it later, so make sure you understand the benefit of saving and encourage users to save what you share. Don’t forget to look into the value of Instagram guides as well.

Try Different Content Styles

Although high-quality, curated content is vital, that’s not the only thing you can share. Experiment with different types of content, from engaging videos to memes and GIFs, to see what your audience likes best.

Work with Micro-Influencers

Micro-influencers have loyal fan bases, typically between 10,000 and 50,000 followers. Working with a micro-influencer can increase your reach while fitting into your marketing budget. 

Test Ad Options 

Most social media platforms have ads, and you can and should make paid ads part of your social media strategy. When placing ads, test different styles and platforms to see what works best. 

Avoid the Hard Sell

Whether you manage a social media account for a business in the legal, automotive, or home services industry, it’s best to stay away from hard-selling on this platform. Focus on building relationships and instilling trust rather than always selling.

Establish a Brand Voice

Authenticity and consistency are fundamental to social media users, so establish your brand voice and adhere to it.

Ask for Feedback

Encouraging followers to engage with your content boosts your social media rankings and gives you helpful information to adjust your strategy. Ask for feedback on at least some of the content you post to find out what resonates.

Optimize Visuals for Mobile

Most social media users are on mobile devices. Optimize your visual content accordingly.

Go Live

Research suggests that live video will make up 17% of all internet traffic by the end of 2023. Be part of this growth by regularly going live on your social media platforms.

Join Groups

Engaging with the community on social media helps you reach a wider audience. Join relevant groups on various platforms and be part of discussions within them.

Offer Customer Support

Social media has become a valuable customer support tool, minimizing the need for customers to call or email a business. Make your brand more enticing to those who don’t want to make a phone call. 

Always Listen

Social listening involves staying current on how your target audience is communicating and what topics are most important. Use the information you glean to improve and adjust your strategy.

Use Short Videos

Short-form videos are popular among users of all ages. Keep your video content brief and engaging.

Request User-Generated Content 

Creating and using hashtags can help your social media presence grow, especially since they encourage user-generated content. When real people post about a business positively, it helps build credibility and support.

Apply these simple social media tips to your strategy and watch your presence and engagement levels grow. You can solve your digital marketing struggles by implementing a few changes, regardless of what platforms you use.

Law Firm Marketing Strategy: 20 Tactics to Grow Your Business

A well-developed law firm marketing strategy is essential for generating more leads. Here are 20 tactics that can help your firm grow its business.

SEO for car dealerships

1. Improve YOUR Website’s EAT Score

To determine website rankings, Google assesses each website’s EAT score, which assesses its authority in a field and expertise on relevant topics. Adding case studies, positive client reviews, and awards may improve your law firm’s score, proving its reliability to potential clients.

2. Use Google Ads

Google Ads campaigns involve running targeted campaigns that display your law firm’s website at the top of the results page for certain target demographics and keyword searches.

3. Create Landing Pages

Make optimized landing pages about your firm’s services with compelling copy and clear calls to action. You can also use them to support a Google Ads campaign.

4. Build Backlinks

Use white-hat SEO methods to build backlinks that take a client from your law firm’s website to other websites containing their content, such as a social media account.

5. Join Legal Directories

Submit your website to reputable legal directories to create backlinks and help boost organic SEO.

6. Make Profiles

Create profiles through Google My Business and Bing Places to provide users with a snapshot of information about your firm.

7. Optimize for Mobile

Since many users rely on mobile devices for their searches, it’s essential to optimize your firm’s website for mobile browsing.

8. Use Social Media

Post regularly to your firm’s social media accounts to share relevant content with your audiences and engage with the legal community.

9. Gain More Referrals

Consider using platforms like LinkedIn to partner with related businesses, such as firms that offer different services than yours, to encourage referrals.

10. Add Live Chat

Add a live chat feature to your firm’s website with AI messaging so potential clients can contact the office staff more efficiently and ask questions.

11. Update Website Content

Update your website with new content often, such as news updates or SEO-friendly blogs.

12. Offer Gated Content

Entice users to provide contact information by offering access to special content, like a case study.

13. Optimize for Local Search

Optimize your firm’s website so it attracts users from the local area, generating organic traffic.

14. Try Geo-Specific Google Ads

Consider running a geo-specific Google Ads campaign that targets clients searching in a specific area.

15. Conduct Audience Research

Release regular surveys to clients so you can understand how to target new leads appropriately.

16. Use Video Marketing

YouTube is one of the top search engines in the world, and you can often benefit from uploading short videos that educate potential clients.

17. Incorporate PR Techniques

Develop public relations campaigns that use techniques like guest articles and interviews to drive traffic to your website.

18. Distribute a Newsletter

Send a newsletter to your clients regularly containing article links to the firm’s website.

19. Update Email Marketing Strategies

Leverage your email marketing strategy to target specific users, such as leads who previously engaged with any paid ads.

20. Optimize the Content

Research which keywords your clients commonly search to find related law firms, then incorporate them in future blog posts. Incorporating these tactics can help your law firm develop and implement a successful marketing strategy. Contact LMH Agency today with burning questions about marketing a law firm.

Creative Ways to Get More Roofing Leads

get more roofing leads

Like most business owners, you can benefit from using digital marketing techniques to promote your roofing business’s goods and services. Using tools like paid advertisements and social media marketing can increase your company’s scope of influence, allowing you to generate more leads and subsequently achieve more financial success.

Here’s a list of four creative ways you can get more leads for your roofing business.

1. SEO

Use search engine optimization (SEO) techniques to fine-tune the keywords and phrases you use in your advertisements and website content. The goal of SEO is for your website or blog to rank high on a search engine results page (SERP). The higher your content ranks, the more people are likely to engage online and make purchases. SEO techniques like localization, keyword phrasing, and link-building can all contribute to a higher SERP ranking and substantially increase the number of users who follow the SERP hypertext to the webpage.

2. Paid Google Ads

Paid Google advertisements are another creative way to generate more roofing leads. Google Ads are especially beneficial if you strategically choose keywords your clients are more likely to search, like shingle prices. Google’s advertising policies make it possible to purchase advertisements that will appear at the top of the first results page, with the content itself closely matching the searched phrase. For example, a roofing business in Tampa, Florida, may benefit from purchasing a Google Ad with the title tag “Affordable Roofing Near Tampa”. This ad leads to a page on their website with service options, pricing tiers, and contact information.

3. Social Media

Social media has become one of the most popular places to advertise products and services directly to target demographics. Brands have increasingly used social media to reach a wide audience of potential customers. This is often achieved by promoting their goods and services with posts, sponsorships, giveaways, or collaborations with other companies. As a roofer, you can certainly create social media pages for your business where you detail the services you provide and your prices, plus keep up consistent engagement with your clientele. By posting frequently on social media accounts, you can grow your online influence and increase your business and financial success.

4. Optimize Website

Taking the time to optimize your business website can make a significant difference in its ability to generate worthwhile leads. There are many ways you can optimize your website for customer convenience and comfort. Including adding a directory or using a table of contents for long blog posts and articles. You can also add a customer review section showing feedback from previous clients. This, further encourages prospective leads to use your services. You can also include easy navigation from one webpage to another and a clearly defined contact page with phone numbers, emails, and addresses. With these four techniques, you can maximize your digital footprint and considerably grow the number of legitimate leads you can generate. Whether that involves using SEO, paid advertisements, social media, or website optimization methods, your roofing businesses can only benefit from dedicating time and effort to generating new leads online.

Local Businesses: 6 Social Media Posts You Can Use This Week

6 Social Media Posts for Local Businesses - LMH Agency

Social media is a great way for your local businesses to connect with your community and reach wider audiences. However, it’s often challenging to come up with new ideas for content. There are a few types of social posts that businesses in multiple industries can adapt to their own products, services, and target audiences. Here are six different examples of ready-made social media posts.

1. Customer Testimonials

One great idea for your local business is to add customer testimonials to your social media pages. These testimonials can build trust with your audience and generate new leads. Adding a customer’s first name, a photo, and a summary of their review can make these types of posts even more impactful (please note: before posting a customer’s testimonials to social media, it’s important to gain their consent.)

2. Live Videos

Many social media platforms allow you to broadcast live videos. Live videos can help your company connect with your audience and display the human side of your business. They allow customers to engage directly with your business, increasing rapport and trust. Some ideas for live videos include live selling, question-and-answer videos with staff members, or an informational video answering customers’ frequently asked questions. 

3. User-generated Content (UGC)

User-generated content includes social media content that customers or clients post on a behalf of your business. For example, a customer might post a photo of their newly landscaped front yard, then tag the local business responsible for the job. That company can repost this photo as promotional content. This can increase trust with the business’s current audience. Using branded hashtags and an easily identifiable social media profile can increase the likelihood of UGC for your company.

4. Go Behind the Scenes

You can post a “day in the life” content, showing all your social media followers what daily work is like at your company’s facilities or offices. Another example is to demonstrate how your business completes a task. For example, a plumbing company can post a behind-the-scenes video of how they load their equipment into a truck. These posts can increase the connection between a company and its target audience.

5. Provide Tips or Tricks

Providing tips or tricks to the audience is another easy way to produce social media content. The best method for this involves posting techniques that directly relate to the services your business provides. For example, a law firm might create a post with a few tips on how to handle a minor legal issue. These posts can show the audience that your business wants to provide relevant, useful content.

6. Use Funny Images

Memes are funny images widely circulated on the internet. Your company can create memes about your services to contextualize them for your target audience. For example, a local tattoo parlor might change a meme’s caption to make a joke that encourages users to schedule an appointment. Using funny images can help your business create a fun, inviting social media presence that helps a local audience feel understood and connected. These are just a few simple ideas that you can incorporate into your social media accounts. Contact us at LMH Agency to learn more ideas about how to maximize your business’s marketing efforts.

11 Automotive Marketing Strategies for Success

Creating an effective automotive marketing strategy is an important way for dealerships to distinguish themselves from their competitors. Here’s a list of some strategies to consider when marketing in the automotive industry.

1. Optimize Your Website for Mobile

According to a recent Perficient study, in 2020, 68.1% of all website visits globally came from mobile devices, but only 28.9% of website visits globally came from desktop devices. It’s crucial to optimize your website for mobile users to ensure people can find it and navigate it easily.

2. Create SEO-Friendly Content

SEO for car dealerships

Write original content for your website that follows SEO best practices. For example, ensure each webpage targets a specific keyword, use that keyword naturally throughout the content, and use headers to break up the content and guide the reader.

3. Run Google Ads Campaigns

Google Ads campaigns target the results of a particular search and appear and the top of the results page. These paid campaigns typically charge per click each link receives, and they can be an effective way to position your business against its competitors.

4. Follow Car-Buying Trends

Research the best times to buy a car and model any marketing strategies around these trends. For example, research shows the best days of the week to buy a car are Monday, Tuesday, and Wednesday, so consider focusing some of your budget on targeting customers on those days.

5. Post On Social Media Regularly

Create consistent posts on your business’s social media accounts, and consider using scheduling tools to help with posting regularly. Provide audiences with meaningful content and engage with them, encouraging conversations and fostering relationships.

6. Use Call Tracking

Call tracking involves setting up specific phone numbers that redirect to your dealership’s main line to monitor the origins of the calls. Use this to understand what’s working well with your marketing strategy, where most of the leads find your business, and how to improve marketing efforts.

7. Try Video Marketing

With YouTube consistently ranking as one of the top search engines, consider incorporating video marketing into your strategy. Creating videos that discuss different cars or maintenance best practices may attract users and redirect them to a business’s website to learn more.

8. Manage Your Keyword List

Review your business’s keyword list often to see what performs well. Be particularly mindful of negative keywords that are irrelevant to your strategy and may damage the website’s credibility.

9. Bid on Competitor Keywords

Consider using Google Ads to bid on keywords that your competitors rank for, such as their dealership names. This may attract the attention of a user searching for the competitor and entice them to visit your website, too.

10. Maintain a Google Business Profile

Create a Google Business Profile to provide users with basic information about your business when they perform searches, and update it often to ensure accuracy. This is an especially important tool for local SEO.

11. Optimize for Local SEO

Optimize your website for local SEO to ping for searches like “dealerships near me.” For example, include your locations throughout the website. These are just a few ways to develop and implement a successful automotive marketing strategy. For more questions about what may work best for your specific dealership, contact LMH Agency today.

How to Take Eye-Catching Photos for Social Media

Whether it’s a portrait of your grandmother on mother’s day, your dog in a park, or a national park at sunset, every picture tells a story. However, not every picture tells an interesting story. But how do we differentiate between the pictures with interesting stories and the ones that are drab and boring? That’s what we’re going to talk about today.

Just like understanding metaphors helps one understand what’s going on in a novel, understanding some basics of photo composition helps you to understand the story you’re trying to tell. The basics we’re going to go over today are the focus, lines, and rule of thirds.

Lets focus on focus.

The first thing we’re going to look at is focus. Explaining focus is pretty simple. Focus is just what in the photo is clear and what is unclear. The center of what is clear is the focal point and this is the part of your photo that is most legible and generally what people’s eye spot’s first. Some of the most eye-catching photos utilize focus in a way that clearly tells the audience (the people looking at the photo) what they’re supposed to be looking at.

This picture is a great example of focus making a picture catch your eye. You see and think “ooh what’s going on here?”. And that’s what focus does. The lack of focus around the lens of the camera directs your attention to the water and mountains that are quite literally in focus.

Next in line: Lines!

Now let’s talk about lines. Lines are created in photos when your eyes are led in a certain direction. It is easier shown than explained, however, so here you go.

photos for social media

In this photo what is the first thing you notice? It’s the lighthouse. This is because the seawall creates a line that points your eyes straight at it. Lines don’t automatically make a breathtaking photo but you would have a laborious time trying to find a photo that pops without lines. Even if you look at the alpine lake picture. The out-of-focus mountains in the background created lines that pointed right at the focal point. Lines make your pictures go from 0 to 100 real quick.

Thirdly: The Rule of Thirds

The third basic piece of photo composition is the rule of thirds. This is the idea that your subject should never be in the middle but instead should be resting on the intersection of lines dissecting your photo into vertical and horizontal thirds.

Simply putting your subject in the middle of a picture doesn’t do much to create intrigue. It doesn’t allow your eyes to flow to the subject, it just puts them in the middle and tells you to deal with it. By using the rule of thirds you have a much more pleasant photo but also it gives you more room to interpret the photo it asks “what is he looking at” or “what’s over there”. Creating questions builds interests.

There are lots of tricks you can use to curate a collection of eye-popping photos for your socials, but using these three can only help. An important thing to remember is no photo is perfect. But if you think a photo looks cool, it forces you to ask questions, and it follows at least one of these basics, it’s going to be interesting to others as well. Your social media is a reflection of you, these tips enhance the clarity of your reflection.

If this blog was helpful, check out some of our other blogs here. Until next time!