Posts Categorized: Tips & Tricks

Law Firm Marketing Strategy: 20 Tactics to Grow Your Business

Posted April 30, 2022 by Lokal Media House & filed under Paid Ads, SEO, Social Media, Tips & Tricks.

A well-developed law firm marketing strategy is essential for generating more leads. Here are 20 tactics that can help your firm grow its business.

1. Improve YOUR Website’s EAT Score

To determine website rankings, Google assesses each website’s EAT score, which assesses its authority in a field and expertise on relevant topics. Adding case studies, positive client reviews, and awards may improve your law firm’s score, proving its reliability to potential clients.

2. Use Google Ads

Google Ads campaigns involve running targeted campaigns that display your law firm’s website at the top of the results page for certain target demographics and keyword searches.

3. Create Landing Pages

Make optimized landing pages about your firm’s services with compelling copy and clear calls to action. You can also use them to support a Google Ads campaign.

4. Build Backlinks

Use white-hat SEO methods to build backlinks that take a client from your law firm’s website to other websites containing their content, such as a social media account.

5. Join Legal Directories

Submit your website to reputable legal directories to create backlinks and help boost organic SEO.

6. Make Profiles

Create profiles through Google My Business and Bing Places to provide users with a snapshot of information about your firm.

7. Optimize for Mobile

Since many users rely on mobile devices for their searches, it’s essential to optimize your firm’s website for mobile browsing.

8. Use Social Media

Post regularly to your firm’s social media accounts to share relevant content with your audiences and engage with the legal community.

9. Gain More Referrals

Consider using platforms like LinkedIn to partner with related businesses, such as firms that offer different services than yours, to encourage referrals.

10. Add Live Chat

Add a live chat feature to your firm’s website with AI messaging so potential clients can contact the office staff more efficiently and ask questions.

11. Update Website Content

Update your website with new content often, such as news updates or SEO-friendly blogs.

12. Offer Gated Content

Entice users to provide contact information by offering access to special content, like a case study.

13. Optimize for Local Search

Optimize your firm’s website so it attracts users from the local area, generating organic traffic.

14. Try Geo-Specific Google Ads

Consider running a geo-specific Google Ads campaign that targets clients searching in a specific area.

15. Conduct Audience Research

Release regular surveys to clients so you can understand how to target new leads appropriately.

16. Use Video Marketing

YouTube is one of the top search engines in the world, and you can often benefit from uploading short videos that educate potential clients.

17. Incorporate PR Techniques

Develop public relations campaigns that use techniques like guest articles and interviews to drive traffic to your website.

18. Distribute a Newsletter

Send a newsletter to your clients regularly containing article links to the firm’s website.

19. Update Email Marketing Strategies

Leverage your email marketing strategy to target specific users, such as leads who previously engaged with any paid ads.

20. Optimize the Content

Research which keywords your clients commonly search to find related law firms, then incorporate them in future blog posts. Incorporating these tactics can help your law firm develop and implement a successful marketing strategy. Contact LMH Agency today with burning questions about marketing a law firm.

Creative Ways to Get More Roofing Leads

Posted April 12, 2022 by Lokal Media House & filed under Paid Ads, SEO, Social Media, Tips & Tricks.

Like most business owners, you can benefit from using digital marketing techniques to promote your roofing business’s goods and services. Using tools like paid advertisements and social media marketing can increase your company’s scope of influence, allowing you to generate more leads and subsequently achieve more financial success.

Here’s a list of four creative ways you can get more leads for your roofing business.

1. SEO

Use search engine optimization (SEO) techniques to fine-tune the keywords and phrases you use in your advertisements and website content. The goal of SEO is for your website or blog to rank high on a search engine results page (SERP). The higher your content ranks, the more people are likely to engage online and make purchases. SEO techniques like localization, keyword phrasing, and link-building can all contribute to a higher SERP ranking and substantially increase the number of users who follow the SERP hypertext to the webpage.

2. Paid Google Ads

Paid Google advertisements are another creative way to generate more roofing leads. Google Ads are especially beneficial if you strategically choose keywords your clients are more likely to search, like shingle prices. Google’s advertising policies make it possible to purchase advertisements that will appear at the top of the first results page, with the content itself closely matching the searched phrase. For example, a roofing business in Tampa, Florida, may benefit from purchasing a Google Ad with the title tag “Affordable Roofing Near Tampa”. This ad leads to a page on their website with service options, pricing tiers, and contact information.

3. Social Media

Social media has become one of the most popular places to advertise products and services directly to target demographics. Brands have increasingly used social media to reach a wide audience of potential customers. This is often achieved by promoting their goods and services with posts, sponsorships, giveaways, or collaborations with other companies. As a roofer, you can certainly create social media pages for your business where you detail the services you provide and your prices, plus keep up consistent engagement with your clientele. By posting frequently on social media accounts, you can grow your online influence and increase your business and financial success.

4. Optimize Website

Taking the time to optimize your business website can make a significant difference in its ability to generate worthwhile leads. There are many ways you can optimize your website for customer convenience and comfort. Including adding a directory or using a table of contents for long blog posts and articles. You can also add a customer review section showing feedback from previous clients. This, further encourages prospective leads to use your services. You can also include easy navigation from one webpage to another and a clearly defined contact page with phone numbers, emails, and addresses. With these four techniques, you can maximize your digital footprint and considerably grow the number of legitimate leads you can generate. Whether that involves using SEO, paid advertisements, social media, or website optimization methods, your roofing businesses can only benefit from dedicating time and effort to generating new leads online.

11 Automotive Marketing Strategies for Success

Posted April 6, 2022 by Lokal Media House & filed under Paid Ads, SEO, Social Media, Tips & Tricks, Websites.

Creating an effective automotive marketing strategy is an important way for dealerships to distinguish themselves from their competitors. Here’s a list of some strategies to consider when marketing in the automotive industry.

1. Optimize Your Website for Mobile

According to a recent Perficient study, in 2020, 68.1% of all website visits globally came from mobile devices, but only 28.9% of website visits globally came from desktop devices. It’s crucial to optimize your website for mobile users to ensure people can find it and navigate it easily.

2. Create SEO-Friendly Content

Write original content for your website that follows SEO best practices. For example, ensure each webpage targets a specific keyword, use that keyword naturally throughout the content, and use headers to break up the content and guide the reader.

3. Run Google Ads Campaigns

Google Ads campaigns target the results of a particular search and appear and the top of the results page. These paid campaigns typically charge per click each link receives, and they can be an effective way to position your business against its competitors.

4. Follow Car-Buying Trends

Research the best times to buy a car and model any marketing strategies around these trends. For example, research shows the best days of the week to buy a car are Monday, Tuesday, and Wednesday, so consider focusing some of your budget on targeting customers on those days.

5. Post On Social Media Regularly

Create consistent posts on your business’s social media accounts, and consider using scheduling tools to help with posting regularly. Provide audiences with meaningful content and engage with them, encouraging conversations and fostering relationships.

6. Use Call Tracking

Call tracking involves setting up specific phone numbers that redirect to your dealership’s main line to monitor the origins of the calls. Use this to understand what’s working well with your marketing strategy, where most of the leads find your business, and how to improve marketing efforts.

7. Try Video Marketing

With YouTube consistently ranking as one of the top search engines, consider incorporating video marketing into your strategy. Creating videos that discuss different cars or maintenance best practices may attract users and redirect them to a business’s website to learn more.

8. Manage Your Keyword List

Review your business’s keyword list often to see what performs well. Be particularly mindful of negative keywords that are irrelevant to your strategy and may damage the website’s credibility.

9. Bid on Competitor Keywords

Consider using Google Ads to bid on keywords that your competitors rank for, such as their dealership names. This may attract the attention of a user searching for the competitor and entice them to visit your website, too.

10. Maintain a Google Business Profile

Create a Google Business Profile to provide users with basic information about your business when they perform searches, and update it often to ensure accuracy. This is an especially important tool for local SEO.

11. Optimize for Local SEO

Optimize your website for local SEO to ping for searches like “dealerships near me.” For example, include your locations throughout the website. These are just a few ways to develop and implement a successful automotive marketing strategy. For more questions about what may work best for your specific dealership, contact LMH Agency today.

15 SEO Tips for Small Business

Posted February 17, 2022 by Lokal Media House & filed under SEO, Tips & Tricks.

Search engine optimization, or SEO, can be a challenge for small business owners, particularly those who have to juggle a lot of different tasks. However, failing to understand the importance of SEO can also be detrimental for a business that’s trying to generate and build its online presence. Small business owners can implement helpful tips to improve SEO without sacrificing time spent on other important tasks.

15 SEO Tips for Small Business - LMH Agency

1. Identify an SEO Strategy Before Designing a Website

The overall design and appearance of a website play a major role in its appeal and success among visitors, as well as where it ranks in search engines. Small business owners often make the mistake of starting the design process before defining their SEO strategy, which requires them to go back and make changes to the design when implementing best practices that improve search engine optimization.

The structure of the site includes the menu navigation and hierarchy, while the URL structure can impact the user-friendliness of the site navigation. When a small business owner identifies these key elements and how to tie them into their SEO strategy, designing and building the website can incorporate these important aspects immediately.

2. Use Google Tools

Google is one of the most highly utilized search engines, and the company behind it offers various tools for businesses working to improve their SEO. One option is the Google Keyword Planner, which allows the user to research the search volume of specific keywords and phrases. Using this tool allows for the comparison of which words and phrases are used most often, and thus which to incorporate in the content of a website.

3. Review Competitors’ Sites

Performing a competitive analysis of sites that compete with a small business can help the owner determine what works and what might not be as useful. A competitive analysis should assess:

The structure of the site
Which keywords the competitor is using
Frequency of keyword use
How the competitor uses external and internal links
Title tags and meta descriptions
The quality of the content

By assessing these key elements of a competitor’s site, a small business owner can modify their SEO strategy and implement those that work best.

4. Create and Submit a Sitemap

After the site is designed, the owner of the domain can create an account with the main search engines. Part of the design process involves creating a sitemap, which the owner should submit through each search engine account. Submitting a sitemap ensures that a website is indexed properly. Setting up the account also provides access to helpful information, including which keywords are used most, any external linking to the site, and errors that may pop up.

5. Test the Site on Mobile

Most customers browse the internet on their mobile devices, so it’s important to have a site that’s mobile-friendly. Small business owners should test their sites regularly on mobile to make sure that all functionality is working properly and the site provides a positive user experience.

6. Consider the Audience

Understanding the audience is important in creating an SEO strategy that works. A small business owner should know what a member of their target audience is looking for, what content they gravitate toward, and how they spend their time online. Identifying elements of their online activity can make it easier to target content to the target audience members’ needs and desires.

7. Lengthen the Content

Although short, scannable content might seem like the better option, long-form content tends to rank more highly from an SEO perspective. Incorporating various lengths of content on a website can appeal to a wider audience while improving the results that come up on a search engine.

8. Blog Regularly

Adding new content to a site can keep it fresh and help it remain higher on the search engine results. The easiest and most efficient way to refresh the content on a small business site is to add to the blog regularly.

9. Use Evergreen Content When Possible

When creating new content, aim to make it as evergreen as possible to avoid making the site look outdated. Evergreen content can address customer questions and concerns without talking specifically about time periods or events in the past. Since this type of content has a longer shelf life, it can help to achieve better search engine rankings over a longer time period.

10. Request Reviews

Customer reviews benefit a small business in multiple ways. Many prospects use reviews to determine whether to make a purchase from a business, so positive reviews can drive conversions. Additionally, reviews help to drive local visibility when someone searches for keywords in the area in which a business operates.

11. Continue to Research Keywords

After building a website, a small business owner may consider it to be completed. However, commonly searched keywords and phrases can change. Continuing to perform research on keywords and adding any new or revised options can boost the site’s SEO.

12. Create a Business Listing

Google My Business is an important resource for any small business owner. It’s another tool that helps to increase search traffic and online visibility. A business owner can also use this listing to determine what information is available to potential customers. Ensure that the information on the listing is accurate and updated regularly.

13. Use Video Content

Videos are among the most engaging types of content on the web, so creating and adding more video content to a site can help boost engagement and improve SEO. Google also features video snippets at the top of its search results, so offering valuable video content on a site can help a business appear higher on the list of results.

14. Keep Users on the Site

Keeping users on a website can also boost search engine optimization, so it’s important to use internal links and provide valuable content to encourage people to remain on a small business site. Some of the factors that affect SEO include the average time spent on a page (dwell time), and bounce rate.

15. Use Various Platforms

A small business owner can utilize multiple platforms to increase traffic and grow their online presence. In addition to the standard social media platforms, it’s worthwhile to consider sharing content on some of the lesser-utilized systems to appeal to a wider audience.

At Lokal Media, we work closely with small business owners to provide media and direct response marketing tools. Our services include professional website design, brand identity support, and other marketing resources. Many small business owners rely on our company to provide results, so contact us to get started.

How to Take Eye-Catching Photos for Social Media

Posted November 10, 2020 by Lokal Media House & filed under Social Media, Tips & Tricks.

Whether it’s a portrait of your grandmother on mother’s day, your dog in a park, or a national park at sunset, every picture tells a story. However, not every picture tells an interesting story. But how do we differentiate between the pictures with interesting stories and the ones that are drab and boring? That’s what we’re going to talk about today.

Just like understanding metaphors helps one understand what’s going on in a novel, understanding some basics of photo composition helps you to understand the story you’re trying to tell. The basics we’re going to go over today are the focus, lines, and rule of thirds.

Lets focus on focus.

The first thing we’re going to look at is focus. Explaining focus is pretty simple. Focus is just what in the photo is clear and what is unclear. The center of what is clear is the focal point and this is the part of your photo that is most legible and generally what people’s eye spot’s first. Some of the most eye-catching photos utilize focus in a way that clearly tells the audience (the people looking at the photo) what they’re supposed to be looking at.

This picture is a great example of focus making a picture catch your eye. You see and think “ooh what’s going on here?”. And that’s what focus does. The lack of focus around the lens of the camera directs your attention to the water and mountains that are quite literally in focus.

Next in line: Lines!

Now let’s talk about lines. Lines are created in photos when your eyes are led in a certain direction. It is easier shown than explained, however, so here you go.

In this photo what is the first thing you notice? It’s the lighthouse. This is because the seawall creates a line that points your eyes straight at it. Lines don’t automatically make a breathtaking photo but you would have a laborious time trying to find a photo that pops without lines. Even if you look at the alpine lake picture. The out-of-focus mountains in the background created lines that pointed right at the focal point. Lines make your pictures go from 0 to 100 real quick.

Thirdly: The Rule of Thirds

The third basic piece of photo composition is the rule of thirds. This is the idea that your subject should never be in the middle but instead should be resting on the intersection of lines dissecting your photo into vertical and horizontal thirds.

Simply putting your subject in the middle of a picture doesn’t do much to create intrigue. It doesn’t allow your eyes to flow to the subject, it just puts them in the middle and tells you to deal with it. By using the rule of thirds you have a much more pleasant photo but also it gives you more room to interpret the photo it asks “what is he looking at” or “what’s over there”. Creating questions builds interests.

There are lots of tricks you can use to curate a collection of eye-popping photos for your socials, but using these three can only help. An important thing to remember is no photo is perfect. But if you think a photo looks cool, it forces you to ask questions, and it follows at least one of these basics, it’s going to be interesting to others as well. Your social media is a reflection of you, these tips enhance the clarity of your reflection.

If this blog was helpful, check out some of our other blogs here. Until next time!

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