Posts Categorized: SEO

How to Get More Leads for Your Foundation Repair Business

Posted April 26, 2022 by Lokal Media House & filed under Paid Ads, SEO, Social Media, Tips & Tricks.

Do you want to know what the foundation of your foundation repair business is? While the appropriate materials and equipment are important, thoughtful marketing efforts can help you build a loyal client base. Below are some of the most effective ways to get leads for your foundation repair business.

Perfect Your SEO

Perfecting your foundation repair business’ SEO is one of the most affordable ways to increase your business’ leads. While it generally takes four to six months to see improvements in SEO, this method produces long-term results. Some businesses choose to have in-house team members make adjustments to their websites’ SEO, while others hire outside agencies to do it for them.

Improving a website’s SEO may involve implementing the proper keywords. You can start by researching which keywords draw the most website traffic in your area. Your results may lead you to incorporate keywords like “foundation repair near me,” “foundation contractor,” and “house foundation repair” into your website. Perfecting your website’s SEO may also involve making the meta titles and descriptions more concise. You may adjust the meta titles’ and descriptions’ length and include calls to action to increase their effectiveness.

Invest in Paid Google Ads

Investing in paid Google Ads is another way that foundation repair businesses can get more leads. Paid Google Ads produce more instant results, and they help your business compete with local ones in your area. With Google Ads, you can quantitatively measure the success of your campaigns and control how much or how little your business spends on advertising.

Post on Social Media

Make it a goal for your foundation repair business to stay active on social media. You can work across various accounts and commit to a consistent posting schedule so that you can properly engage with existing and potential clients. Experiment with different kinds of content, including brief text posts and short video clips. Be sure to define your brand voice so that your clients know exactly what business is behind your witty posts.

Optimize Your Website

Another way to get more leads for your website is to optimize it for your users. For example, you may consider converting a single webpage into multiple web pages that are easier for your visitors to digest. Instead of having all of your services and company information on one webpage, you may make separate pages like “Foundation Repair,” “Sinkhole Remediation,” and “Soil Stabilization,” depending on what services your company offers.

As you start to optimize your website, you can consider changing the font type and size to increase your website’s readability. Whatever visuals you include, be sure that they’re of high-quality and can load quickly whenever a user lands on your website. You can also cater to mobile users by incorporating responsive links and a fast page load speed.

As you grow your foundation repair business, it’s important to stay up-to-date with the latest marketing techniques. These techniques can help you stay ahead of your competitors, maintain a loyal client base, and become a reputable company in your area.

10 Marketing Tips for Home Contractors

Posted April 22, 2022 by Lokal Media House & filed under Paid Ads, SEO, Social Media, Tips & Tricks, Websites.

As a home contractor, you provide a wide range of services to your clients. Marketing a business can be challenging, but learning to advertise services online can help home contractors like you find a long-term customer base. Here are ten marketing tips that you can implement for business success.

1. Understand the Intended Audience

Before beginning the process, it’s important for you to understand your target audience to maximize a marketing campaign’s impact. Some strategies include identifying customer demographics and determining the business’ specialization in the industry, like carpentry or painting.

2. Optimize the Website

You can also generate a larger audience by optimizing the business’ website. It’s important to have a website that’s easy to navigate with accessible language, so you can communicate key information to users. Websites are also a great way to begin your online presence, which supplements other marketing efforts.

3. Use Search Engine Optimization (SEO)

Search engines like Google use an algorithm to rank websites on search engine results pages (SERPs). When a website has a high ranking, more users find it when searching for local contractors. Different SEO strategies include adding keywords to your website, producing content consistently, and creating a website that functions on mobile devices.

4. Implement Paid Google Ads

Paid Google Ads are another helpful marketing method for you to use. They provide a way to advertise services to your new customers on different websites through Google searches. By determining a budget for these advertisements, you can ensure they’re worth the effort and cost.

5. Use Social Media

You can also increase your business’s social media presence to engage with customers and promote your services. There are several social media sites, so it’s important to have a presence on each platform. This can increase audience size and generate new leads.

6. Connect With Previous Customers

Your business can benefit from connecting with previous customers to build a long-term clientele. Past customers may have new home service needs or might know someone who could benefit from the same services. So, building these relationships can allow your company to preserve the current audience and gain new referrals.

7. Create Videos

Creating videos can increase your website’s SERP rankings and generate interest, increasing website traffic. Making high-quality videos that demonstrate your services and personality can help you better connect with viewers.

8. Highlight Employees

Highlighting employees is a way to gain the trust of the audience. By showcasing individuals, users can understand your business’ value system. Appealing to users’ emotions can increase trust in your services.

9. Include Feedback

Adding customers’ feedback to your website or account is another way to boost your marketing efforts. Feedback can provide new customers with more information about contracting services and address any hesitations or concerns. Including feedback also demonstrates how a contractor maintains professional relationships with previous clients.

10. Use Email Marketing Campaigns

Email marketing campaigns allow you to share information with a specific audience. You can use this method to stay in contact with previous customers or provide relevant information to interested parties. These emails can also contain advertisements for deals or special offers. Implementing these ten tips can improve your company’s marketing efforts, no matter your trade. Electricians, plumbers, and landscapers alike can benefit from increasing their marketing efforts. Check out our blog today to find more helpful marketing tips.

How to Get Started with Law Firm Marketing

Posted July 21, 2022 by Lokal Media House & filed under SEO, Social Media, Tips & Tricks, Websites.

Effective law firm marketing requires an active online presence and thoughtfully designed campaigns.

Lawyers must carefully balance their ethical and legal responsibilities with effective advertising to maintain profitability and growth. A well-designed website, carefully researched SEO, and an active social media presence set the stage for powerful organic outreach.

Complement these with strategic paid advertisements and positive testimonials for a well-rounded approach to your law firm’s marketing goals.

Create a Clean Website

law firm website services Texas - LMH Agency

Your law firm’s website is like its virtual office. Visitors want to find a clean, organized space and will generally turn away from anything gaudy, confusing, or poorly maintained. Create a clean website by addressing:

Usability: Keep your law firm’s phone number at the top of the page at all times and include a CTA above the fold.

Organization: Build content silos around different topics, such as areas of practice.

Minimalism: Keep each page simple with a neat navigation bar rather than a plethora of banners and links.

Branding: Select a three-color palette, two typefaces, and a logo to represent the law firm. Use these consistently through all marketing materials.

Optimization: Work with a team who understands local SEO optimization to ensure you’re making the most of your website

Incorporate Local SEO

Search engine optimization (SEO) is the process of building a website that will rank highly on search engine results pages (SERPs).

This involves strategies like using the right keywords and providing informative content. For a law firm, it’s best to target keywords that identify both the specific legal services and the service area. This means thoughtfully crafting content throughout the site so it naturally uses phrases like “personal injury lawyer in Orlando” or “bankruptcy lawyer in Chicago.” Creating and maintaining a Google Business Profile will help with SEO as well.

The law industry presents some unique challenges when it comes to creating content. Lawyers must adhere to legal and ethical standards. There are strict rules on what a law firm can and can’t say.

Working with an experienced marketing agency familiar with legal SEO can help your business safely navigate these potential hazards.

Create a Social Media Presence

Facebook alone has over 2.9 billion monthly active users. Maintaining an active presence on social sites can help law firms engage with the community and reach new potential clients.

This is an effective platform for forming connections and building awareness of your firm’s legal services. Through social media marketing, you can offer ongoing support using informative posts, thoughtful answers, and helpful referrals to the services that will help your clients most.

Use Paid Ads

Paid ads can boost your law firm’s website to the top of relevant search results. Companies can bid for prime ad placement and pay-per-click or per-thousand impressions.

This is a helpful complement to organic SEO. As with all search engine strategies, it’s important to research and target the right keywords. Your law firms may also invest in paid ads on social media.Having a knowledgeable legal marketing agency on hand can make it much easier for your law firm to launch its advertising campaign. LMH Agency offers custom marketing services tailored to suit the legal industry and its strict standards.

Key Automotive Marketing Strategies for Success

Posted July 19, 2022 by Lokal Media House & filed under Paid Ads, SEO, Tips & Tricks, Websites.

Competition is stiff in automotive marketing, with companies eagerly vying for each precious dollar that consumers will spend.

It’s crucial for businesses in this space to practice thoughtful marketing strategies. They need to be sure to use the right keywords, service locations, and communication features. Successful automotive marketing requires both solid search engine rankings and intuitive website navigation so customers not only click but also convert.

Search Engine Optimization

Proper SEO helps land automotive businesses at the top of SERPs (search engine results pages).

Results on page one garner 95% of search traffic and an average CTR of 208%. This means that users click not once but twice on these links.

Target the most relevant keywords for the industry and locale to earn these coveted rankings. Successful keywords are typically phrases that combine services and locations like “used cars in Spokane” or “Chicago transmission repair.” Maintaining an accurate and detailed Google Business Profile will help improve your local SEO as well.

Paid Advertising

A properly managed paid advertising campaigns can boost your automotive website into coveted paid spots at the top of SERPs.

When purchasing paid advertising, it’s crucial to select the right keywords. You need to consider both the keywords you want to target and those that you want to avoid. Known as negative keywords, the terms and phrases that a company excludes from advertising are more important than many people realize.

Negative keywords are those that are similar but irrelevant. For example, an automotive company that doesn’t handle auto body repair may want to exclude “auto body repairs” so as not to waste money on clicks that won’t convert. You must specify this type of exclusion since “auto” and “repairs” may both be relevant and therefore trigger your company’s advertising.

Web Design

Proper web design ensures that prospective customers can find everything they need quickly and easily upon visiting your automotive company’s page. Clean and effective web design includes:

SEO optimization
Contact information at the top of every page
Details on all services provided
Consistent branding including the appropriate logo, colors, and typography
Engaging photos, particularly for vehicles that are on sale
Clear and actionable CTAs on each page
Live chat or call features so visitors can immediately get in contact with the company

Customer Reviews

Customer reviews are a valuable feature on your company’s website as well as third-party sites like Google Business Profiles and Facebook.

Positive reviews are especially useful for automotive marketing due to the industry’s undeserved reputation for providing pushy or untrustworthy service.

Reviews can go a long way toward establishing your business’ legitimacy. Consider sending a thank you postcard with a QR code for submitting a review or delivering follow-up emails with the appropriate review link after the customer makes a purchase.

Expert assistance can help automotive companies climb above the pack and stand out in this crowded space. LMH Agency offers tailored marketing solutions including SEO, paid advertising, social media marketing, website design, and automated review management.

With the right marketing strategies, your automotive business can more effectively reach those valuable leads that will convert to paying customers.

21 SEO Essentials for Every Piece of Content

Posted June 2, 2022 by Lokal Media House & filed under SEO, Tips & Tricks.

Search engine optimization (SEO) is a frequently-used term that not everyone understands. The fundamental goal of SEO is to generate web traffic to your website via search engines and other free promotional methods rather than through paid advertising. If you want to improve your website’s SEO results, this checklist of 21 essential content components is a simple tool to help you optimize every post you create.

1. High-Quality Content

Consistently publish well-written, high-quality content relevant to your business.

2. Long-Form Content

Long-form content, generally referring to content over 2,000 words, offers valuable information to readers and can improve a site’s search engine ranking.

3. Evergreen Content

Create valuable content that stays relevant over time, such as tips, how-to processes, FAQs, and checklists.

4. User Experience

Incorporate simple navigation and the ability to search on your website to provide the best possible user experience.

5. Internal Links

Link to related internal topics on your site to help search engine bots find and rank your content.

6. Optimized URLs

Optimize URLs by creating short, clear page names that include the primary keyword.

7. Title and Subheadings

Your title and first sentence must capture your readers’ attention and inspire them to continue reading. Use H2 and H3 subheadings to break up your content and engage a reader’s interest.

8. Images

Create eye-catching graphics that supplement the information and add descriptive alt text to images to boost SEO.

9. Keyword Research

Don’t assume you know the best keywords for your topic. Take time to conduct keyword research.

10. Primary Keyword

Use your primary keyword within the first two paragraphs and once in a subheading. Only use the primary keyword three to five times in the body to avoid keyword stuffing.

11. Secondary Keywords

While researching keywords, find two or three relevant low-competition keywords as secondary keywords. Use three or four secondary keywords in your content and once in a subheading.

12. Long-Tail Keyword

Use one long-tail keyword that contains over three words and has less search volume and competition than the primary keyword.

13. Outbound Links

Add a few outbound links in your content to reputable noncompetitor websites. These outbound links add value and depth to text for your readers and help them develop trust in you by providing a source of more information that readers can explore.

14. Backlinks

Get backlinks to your content from industry leaders and other related businesses.

15. Authority

Build your site’s authority by sharing accurate, well-written content with reputable sources.

16. Conclusion

Close articles with a powerful conclusion and a call to action.

17. Mobile Friendly

Design your site for cross-platform functionality and mobile access.

18. Site Speed

Analyze your site speed and boost site performance as much as possible, even if it requires a simplified design.

19. Social Sharing

Make it easy for visitors to share your pages with prominent social sharing buttons.

20. Meta Description

Create a 150- to 160-character-optimized meta description using your primary keyword.

21. Schema Markup

Add schema markup with Google’s free Structured Data Markup Helper tool.

Whether your business focuses on home services, legal, or automotive, the experts at LMH can improve your organic SEO results and optimize your paid advertising tactics, including pay-per-click (PPC) and social media ads. Schedule a free consultation to identify how we can help improve your website’s performance.

Law Firm Marketing Strategy: 20 Tactics to Grow Your Business

Posted April 30, 2022 by Lokal Media House & filed under Paid Ads, SEO, Social Media, Tips & Tricks.

A well-developed law firm marketing strategy is essential for generating more leads. Here are 20 tactics that can help your firm grow its business.

1. Improve YOUR Website’s EAT Score

To determine website rankings, Google assesses each website’s EAT score, which assesses its authority in a field and expertise on relevant topics. Adding case studies, positive client reviews, and awards may improve your law firm’s score, proving its reliability to potential clients.

2. Use Google Ads

Google Ads campaigns involve running targeted campaigns that display your law firm’s website at the top of the results page for certain target demographics and keyword searches.

3. Create Landing Pages

Make optimized landing pages about your firm’s services with compelling copy and clear calls to action. You can also use them to support a Google Ads campaign.

4. Build Backlinks

Use white-hat SEO methods to build backlinks that take a client from your law firm’s website to other websites containing their content, such as a social media account.

5. Join Legal Directories

Submit your website to reputable legal directories to create backlinks and help boost organic SEO.

6. Make Profiles

Create profiles through Google My Business and Bing Places to provide users with a snapshot of information about your firm.

7. Optimize for Mobile

Since many users rely on mobile devices for their searches, it’s essential to optimize your firm’s website for mobile browsing.

8. Use Social Media

Post regularly to your firm’s social media accounts to share relevant content with your audiences and engage with the legal community.

9. Gain More Referrals

Consider using platforms like LinkedIn to partner with related businesses, such as firms that offer different services than yours, to encourage referrals.

10. Add Live Chat

Add a live chat feature to your firm’s website with AI messaging so potential clients can contact the office staff more efficiently and ask questions.

11. Update Website Content

Update your website with new content often, such as news updates or SEO-friendly blogs.

12. Offer Gated Content

Entice users to provide contact information by offering access to special content, like a case study.

13. Optimize for Local Search

Optimize your firm’s website so it attracts users from the local area, generating organic traffic.

14. Try Geo-Specific Google Ads

Consider running a geo-specific Google Ads campaign that targets clients searching in a specific area.

15. Conduct Audience Research

Release regular surveys to clients so you can understand how to target new leads appropriately.

16. Use Video Marketing

YouTube is one of the top search engines in the world, and you can often benefit from uploading short videos that educate potential clients.

17. Incorporate PR Techniques

Develop public relations campaigns that use techniques like guest articles and interviews to drive traffic to your website.

18. Distribute a Newsletter

Send a newsletter to your clients regularly containing article links to the firm’s website.

19. Update Email Marketing Strategies

Leverage your email marketing strategy to target specific users, such as leads who previously engaged with any paid ads.

20. Optimize the Content

Research which keywords your clients commonly search to find related law firms, then incorporate them in future blog posts. Incorporating these tactics can help your law firm develop and implement a successful marketing strategy. Contact LMH Agency today with burning questions about marketing a law firm.

Lawn & Landscape Marketing: The Best 15 Ideas for Your Business

Posted April 1, 2022 by Lokal Media House & filed under Paid Ads, SEO.

Effective lawn and landscape marketing strategies are one of the best ways for your business to increase its visibility and raise revenue.

Learning how to use a variety of digital marketing tools is one of the most powerful ways you can reach potential clients and book out for the reason. To help you on your way, here are 15 different ideas for growing your lawn and landscaping business.

1. Create SEO Content

If you improve your company’s ranking on the search engine results page, you can generate more traffic to your website.. For your lawn and landscaping business to improve its ranking, it can be helpful to create SEO content on the website. SEO content such as blogs or guides helps drive traffic towards your website and can be an effective way to market the business.

2. Design an Optimized Website

Nearly everyone uses the internet on their mobile device. Companies that design websites that run efficiently on these devices can benefit from increased user retention. Before designing your website, it’s helpful for you to understand how their users access the site. Knowing what types of devices your clients use can be helpful when creating an optimized web experience.

3. Use Google Ads

Google Ads is one of the most powerful tools for small business owners. This program allows you to place advertisements on relevant websites that direct potential customers to your site. The ads use a pay-per-click system, so you only need to pay for users who actually interact with the advertisements. Because of this, Google Ads is one of the most cost-effective ways to promote your business online.

4. Make Stunning Visuals

People are more likely to stay on websites that have a lot of visual content. To increase user retention, it can be a good idea for you to create a series of videos or images that promote your business. Designing visual content helps users understand what your company is offering, and makes websites more pleasing to look at. To create visual content, it can be useful to test out a variety of different design software.

5. Leverage Social Media

Social media is one of the most powerful online marketing tools. Businesses that have active accounts on popular social media platforms benefit from increased visibility and recognition. If your company wants to maintain accounts on all of these platforms, it can be a good idea to hire a social media manager that handles all of these online interactions.

Here are ten more marketing strategies that you might want to try out:

Direct Mail
Update Online Listings
Partner With Local Businesses
Design and Distribute Flyers
Wrap the Work Trucks
Design an Eye-Catching Logo
Promote a Referral Program
Partner With Influencers
Create a Blog
Make Instructional Videos
Distribute Surveys
Offer Incentives
Personalize Marketing Content
Run Email Campaigns

These are just a few ideas for promoting your lawn and landscaping business. For businesses that want to grow quickly, combining multiple approaches can be effective.

Understanding how to use your online resources allows you to work with more customers and enjoy greater profits. Get in touch with us to learn more.

Creative Ways to Get More Roofing Leads

Posted April 12, 2022 by Lokal Media House & filed under Paid Ads, SEO, Social Media, Tips & Tricks.

Like most business owners, you can benefit from using digital marketing techniques to promote your roofing business’s goods and services. Using tools like paid advertisements and social media marketing can increase your company’s scope of influence, allowing you to generate more leads and subsequently achieve more financial success.

Here’s a list of four creative ways you can get more leads for your roofing business.

1. SEO

Use search engine optimization (SEO) techniques to fine-tune the keywords and phrases you use in your advertisements and website content. The goal of SEO is for your website or blog to rank high on a search engine results page (SERP). The higher your content ranks, the more people are likely to engage online and make purchases. SEO techniques like localization, keyword phrasing, and link-building can all contribute to a higher SERP ranking and substantially increase the number of users who follow the SERP hypertext to the webpage.

2. Paid Google Ads

Paid Google advertisements are another creative way to generate more roofing leads. Google Ads are especially beneficial if you strategically choose keywords your clients are more likely to search, like shingle prices. Google’s advertising policies make it possible to purchase advertisements that will appear at the top of the first results page, with the content itself closely matching the searched phrase. For example, a roofing business in Tampa, Florida, may benefit from purchasing a Google Ad with the title tag “Affordable Roofing Near Tampa”. This ad leads to a page on their website with service options, pricing tiers, and contact information.

3. Social Media

Social media has become one of the most popular places to advertise products and services directly to target demographics. Brands have increasingly used social media to reach a wide audience of potential customers. This is often achieved by promoting their goods and services with posts, sponsorships, giveaways, or collaborations with other companies. As a roofer, you can certainly create social media pages for your business where you detail the services you provide and your prices, plus keep up consistent engagement with your clientele. By posting frequently on social media accounts, you can grow your online influence and increase your business and financial success.

4. Optimize Website

Taking the time to optimize your business website can make a significant difference in its ability to generate worthwhile leads. There are many ways you can optimize your website for customer convenience and comfort. Including adding a directory or using a table of contents for long blog posts and articles. You can also add a customer review section showing feedback from previous clients. This, further encourages prospective leads to use your services. You can also include easy navigation from one webpage to another and a clearly defined contact page with phone numbers, emails, and addresses. With these four techniques, you can maximize your digital footprint and considerably grow the number of legitimate leads you can generate. Whether that involves using SEO, paid advertisements, social media, or website optimization methods, your roofing businesses can only benefit from dedicating time and effort to generating new leads online.

11 Automotive Marketing Strategies for Success

Posted April 6, 2022 by Lokal Media House & filed under Paid Ads, SEO, Social Media, Tips & Tricks, Websites.

Creating an effective automotive marketing strategy is an important way for dealerships to distinguish themselves from their competitors. Here’s a list of some strategies to consider when marketing in the automotive industry.

1. Optimize Your Website for Mobile

According to a recent Perficient study, in 2020, 68.1% of all website visits globally came from mobile devices, but only 28.9% of website visits globally came from desktop devices. It’s crucial to optimize your website for mobile users to ensure people can find it and navigate it easily.

2. Create SEO-Friendly Content

Write original content for your website that follows SEO best practices. For example, ensure each webpage targets a specific keyword, use that keyword naturally throughout the content, and use headers to break up the content and guide the reader.

3. Run Google Ads Campaigns

Google Ads campaigns target the results of a particular search and appear and the top of the results page. These paid campaigns typically charge per click each link receives, and they can be an effective way to position your business against its competitors.

4. Follow Car-Buying Trends

Research the best times to buy a car and model any marketing strategies around these trends. For example, research shows the best days of the week to buy a car are Monday, Tuesday, and Wednesday, so consider focusing some of your budget on targeting customers on those days.

5. Post On Social Media Regularly

Create consistent posts on your business’s social media accounts, and consider using scheduling tools to help with posting regularly. Provide audiences with meaningful content and engage with them, encouraging conversations and fostering relationships.

6. Use Call Tracking

Call tracking involves setting up specific phone numbers that redirect to your dealership’s main line to monitor the origins of the calls. Use this to understand what’s working well with your marketing strategy, where most of the leads find your business, and how to improve marketing efforts.

7. Try Video Marketing

With YouTube consistently ranking as one of the top search engines, consider incorporating video marketing into your strategy. Creating videos that discuss different cars or maintenance best practices may attract users and redirect them to a business’s website to learn more.

8. Manage Your Keyword List

Review your business’s keyword list often to see what performs well. Be particularly mindful of negative keywords that are irrelevant to your strategy and may damage the website’s credibility.

9. Bid on Competitor Keywords

Consider using Google Ads to bid on keywords that your competitors rank for, such as their dealership names. This may attract the attention of a user searching for the competitor and entice them to visit your website, too.

10. Maintain a Google Business Profile

Create a Google Business Profile to provide users with basic information about your business when they perform searches, and update it often to ensure accuracy. This is an especially important tool for local SEO.

11. Optimize for Local SEO

Optimize your website for local SEO to ping for searches like “dealerships near me.” For example, include your locations throughout the website. These are just a few ways to develop and implement a successful automotive marketing strategy. For more questions about what may work best for your specific dealership, contact LMH Agency today.

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