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Long-Tail Keywords and Why You Need Them

You want to use the power of the internet to help you grow your business locally.  I mean…you wouldn’t be here unless you did! You’ve heard of search engine optimization...

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Contractors: Here are 7 Tips to Optimize Your Marketing Content

Are you looking to optimize your marketing content for SEO?  As a local service-based business, your marketing content is essential to attracting new clients and building brand recognition, especially with...

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SERPS: Search Engine Results Pages Explained

So…you want your local business to outrank your competitor down the street and show up as the #1 spot on Google SERPs.  Sounds like an easy ask, until you realize...

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Google’s Advice for Optimizing Your Core Web Vitals

Your core web vitals are a set of metrics that measure the overall user experience of your website. It’s like your core vitals for your body; they tell you how...

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Scale Your Contractor SEO using ChatGPT

Search engine optimization (SEO) is a critical component of any successful local business. It helps to ensure that potential customers can find you online, and gives you an opportunity to...

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On SEO and Paddle Boards with David Baer

I had a great time sitting down with David Baer’s podcast, More Perfect Marketing, to talk about my personal entrepreneurial journey and how I went from owning a paddleboard shop...

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Quick Start Guide: Optimizing Local SEO

Optimizing Local SEO is crucial if you want your business to be found by potential customers in your local area (which – let’s be real – you do). Regardless of...

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Why SEO is Important to Focus on During an Economic Slowdown

While everyone is busy losing their mind over the economy slowing down, it’s essential to focus on cost-effective marketing strategies that can help you attract and retain customers. While everyone...

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Power Your SEO with Apple’s Map Pack

It’s finally here! It’s been a long time coming, and now you can finally list your business on Apple’s maps (instantly giving you another platform 45% of people use daily)....

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