How to Get More Solar Leads in 2023
The sun is the world’s most abundant energy source, radiating more potential power onto the Earth in a single hour than the entire human civilization uses in a year. Yet many solar businesses struggle to capture a piece of this vast market and establish themselves as trusted providers in a competitive environment. The problem isn’t… Read more »
11 SEO Essentials for Home Services Businesses in 2023
Are you struggling to reach your maximum audience and enhance engagement, even with a strong online presence? Many business owners just like you face this challenge, but the key to unlocking success lies in harnessing the power of search engine optimization (SEO). In the world of content marketing, SEO plays a vital role in driving… Read more »
Long-Tail Keywords and Why You Need Them
You want to use the power of the internet to help you grow your business locally. I mean…you wouldn’t be here unless you did! You’ve heard of search engine optimization (SEO) and know that it could be the easiest way for you to start implementing (that won’t also take a ton of time), but you… Read more »
Contractors: Here are 7 Tips to Optimize Your Marketing Content
Are you looking to optimize your marketing content for SEO? As a local service-based business, your marketing content is essential to attracting new clients and building brand recognition, especially with customers who are right there in your own neighborhood. But with so much content out there, how can you make sure your content stands out… Read more »
SERPS: Search Engine Results Pages Explained
So…you want your local business to outrank your competitor down the street and show up as the #1 spot on Google SERPs. Sounds like an easy ask, until you realize that without a solid strategy for Search Engine Optimization, or SEO for short, your small business is totally sunk. Luckily, we’re here to break down… Read more »
Google’s Advice for Optimizing Your Core Web Vitals
Your core web vitals are a set of metrics that measure the overall user experience of your website. It’s like your core vitals for your body; they tell you how healthy you are and where you need a little more support to thrive. These metrics measure things such as loading time, visual stability, and interactivity… Read more »
Scale Your Contractor SEO using ChatGPT
Search engine optimization (SEO) is a critical component of any successful local business. It helps to ensure that potential customers can find you online, and gives you an opportunity to create a strong online presence for your company. In today’s digital world, it’s essential for all companies, large and small, to understand how to optimize… Read more »
On SEO and Paddle Boards with David Baer
I had a great time sitting down with David Baer’s podcast, More Perfect Marketing, to talk about my personal entrepreneurial journey and how I went from owning a paddleboard shop to running a full-scale digital marketing agency for general contractors. We all start somewhere, and it’s usually different from where we end up! I’m a… Read more »
Quick Start Guide: Optimizing Local SEO
Optimizing Local SEO is crucial if you want your business to be found by potential customers in your local area (which – let’s be real – you do). Regardless of what you’ve heard, SEO is not just one thing. Rather, it’s an entire range of components that all add up to making your company the… Read more »
