Contractors: Here are 7 Tips to Optimize Your Marketing Content

Paid advertising has come a long way from billboards and newspaper ads. Today, digital advertising allows you to get your ad in front of the people most likely to become customers. This effective use of an advertising budget is your new tool for generating leads and converting customers.  Measure and Track Your Advertising Results Tracking… Read more »

Search engine optimization (SEO) is a frequently-used term that not everyone understands. The fundamental goal of SEO is to generate web traffic to your website via search engines and other free promotional methods rather than through paid advertising. If you want to improve your website’s SEO results, this checklist of 21 essential content components is… Read more »

Color is an incredibly powerful tool when it comes to your website design. It can be used to attract the attention of new customers, express depth, drive conversions, and even earn a customer’s loyalty. Good color choices require careful planning and a strategic eye. When done correctly, your colors can influence how your website and… Read more »

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A well-developed law firm marketing strategy is essential for generating more leads. Here are 20 tactics that can help your firm grow its business. 1. Improve YOUR Website’s EAT Score To determine website rankings, Google assesses each website’s EAT score, which assesses its authority in a field and expertise on relevant topics. Adding case studies,… Read more »

Effective lawn and landscape marketing strategies are one of the best ways for your business to increase its visibility and raise revenue.  Learning how to use a variety of digital marketing tools is one of the most powerful ways you can reach potential clients and book out for the reason. To help you on your… Read more »

Like most business owners, you can benefit from using digital marketing techniques to promote your roofing business’s goods and services. Using tools like paid advertisements and social media marketing can increase your company’s scope of influence, allowing you to generate more leads and subsequently achieve more financial success. Here’s a list of four creative ways… Read more »

Pay-per-click advertising (PPC) is an online advertising model in which a customer purchases ads on a platform and pays the publisher each time a user clicks on the ad. Plumbers can purchase highly targeted ads that only show up in their local area, making this an extremely efficient and affordable advertising strategy. But PPC ads… Read more »

Social media is a great way for your local businesses to connect with your community and reach wider audiences. However, it’s often challenging to come up with new ideas for content. There are a few types of social posts that businesses in multiple industries can adapt to their own products, services, and target audiences. Here… Read more »