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Marketing Essentials for Plumbers and Contractors

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paid advertising

Benefits of Paid Advertising: Drive More Conversions

Paid advertising has come a long way from billboards and newspaper ads. Today, digital advertising allows you to get your ad in front of the people most likely to become customers. This effective use of an advertising budget is your new tool for generating leads and converting customers.  Measure and Track Your Advertising Results Tracking… Read more »

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seo essentials

21 SEO Essentials for Every Piece of Content

Search engine optimization (SEO) is a frequently-used term that not everyone understands. The fundamental goal of SEO is to generate web traffic to your website via search engines and other free promotional methods rather than through paid advertising. If you want to improve your website’s SEO results, this checklist of 21 essential content components is… Read more »

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website color schemes

15 Simple Website Color Schemes and Moodboards

Color is an incredibly powerful tool when it comes to your website design. It can be used to attract the attention of new customers, express depth, drive conversions, and even earn a customer’s loyalty. Good color choices require careful planning and a strategic eye. When done correctly, your colors can influence how your website and… Read more »

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Why Your Business Needs Social Media

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law firm marketing strategy

Law Firm Marketing Strategy: 20 Tactics to Grow Your Business

A well-developed law firm marketing strategy is essential for generating more leads. Here are 20 tactics that can help your firm grow its business. 1. Improve YOUR Website’s EAT Score To determine website rankings, Google assesses each website’s EAT score, which assesses its authority in a field and expertise on relevant topics. Adding case studies,… Read more »

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lawn and landscaping marketing

Lawn & Landscape Marketing: The Best 15 Ideas for Your Business

Effective lawn and landscape marketing strategies are one of the best ways for your business to increase its visibility and raise revenue.  Learning how to use a variety of digital marketing tools is one of the most powerful ways you can reach potential clients and book out for the reason. To help you on your… Read more »

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Creative Ways to Get More Roofing Leads

Creative Ways to Get More Roofing Leads

Like most business owners, you can benefit from using digital marketing techniques to promote your roofing business’s goods and services. Using tools like paid advertisements and social media marketing can increase your company’s scope of influence, allowing you to generate more leads and subsequently achieve more financial success. Here’s a list of four creative ways… Read more »

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ppc for plumbers

PPC For Plumbers: What No One Is Talking About

Pay-per-click advertising (PPC) is an online advertising model in which a customer purchases ads on a platform and pays the publisher each time a user clicks on the ad. Plumbers can purchase highly targeted ads that only show up in their local area, making this an extremely efficient and affordable advertising strategy. But PPC ads… Read more »

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social media post ideas for local businesses

Local Businesses: 6 Social Media Posts You Can Use This Week

Social media is a great way for your local businesses to connect with your community and reach wider audiences. However, it’s often challenging to come up with new ideas for content. There are a few types of social posts that businesses in multiple industries can adapt to their own products, services, and target audiences. Here… Read more »

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