Google’s Advice for Optimizing Your Core Web Vitals
Your core web vitals are a set of metrics that measure the overall user experience of your website. It’s like your core vitals for your body; they tell you how healthy you are and where you need a little more support to thrive. These metrics measure things such as loading time, visual stability, and interactivity… Read more »
Scale Your Contractor SEO using ChatGPT
Search engine optimization (SEO) is a critical component of any successful local business. It helps to ensure that potential customers can find you online, and gives you an opportunity to create a strong online presence for your company. In today’s digital world, it’s essential for all companies, large and small, to understand how to optimize… Read more »
On SEO and Paddle Boards with David Baer
I had a great time sitting down with David Baer’s podcast, More Perfect Marketing, to talk about my personal entrepreneurial journey and how I went from owning a paddleboard shop to running a full-scale digital marketing agency for general contractors. We all start somewhere, and it’s usually different from where we end up! I’m a… Read more »
Quick Start Guide: Optimizing Local SEO
Optimizing Local SEO is crucial if you want your business to be found by potential customers in your local area (which – let’s be real – you do). Regardless of what you’ve heard, SEO is not just one thing. Rather, it’s an entire range of components that all add up to making your company the… Read more »
Why SEO is Important to Focus on During an Economic Slowdown
While everyone is busy losing their mind over the economy slowing down, it’s essential to focus on cost-effective marketing strategies that can help you attract and retain customers. While everyone else is cutting back on their marketing, history shows time after time that those who lean in on optimizing their marketing will make an even… Read more »
Power Your SEO with Apple’s Map Pack
It’s finally here! It’s been a long time coming, and now you can finally list your business on Apple’s maps (instantly giving you another platform 45% of people use daily). Apple’s Business Connect is simple to set up and essentially makes sure that people can find you from their iPhones or tablets. Like Google Business… Read more »
The Content Marketing Ecosystem: Why it Works
When trying to build a brand, it’s important to be consistent with your marketing. In fact, digital marketing is more about communication (which is where content marketing comes into play). No need to spend a lot of time trying to recreate the wheel or think of stuff to write about. Today, we’re going to teach… Read more »
How to Get More Construction Leads for Your Business
When you have big plans to scale your construction company, getting a steady stream of quality leads is crucial for your growth. You can play the long game through referrals and mailers, or you can take a few (beneficial) shortcuts by utilizing localized digital marketing to tap into your ideal audience. Ready to make waves… Read more »
5 Common Web Design Features That Hurt Conversions
If you’ve mastered the SEO game and have traffic coming to your website, but you’re not getting a steady stream of leads…you’ve got to shift your focus to conversions. Your website’s conversion rate is the percentage of visitors who take the desired action, such as getting in touch with you, signing up for your newsletter,… Read more »
