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Lokal Media House Wins Award for Plumbing Website Redesign
Addison, TX – Lokal Media House (LMH), a digital marketing agency serving the home services industry, has been named a winner at the Web Excellence Awards for its redesign of…
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Google Just Changed Its Review Rules. Here’s What You Need to Know
If you’ve been asking customers to mention your plumber, technician, or roofer by name in their Google reviews, stop doing that today. Google updated its review policy and that practice…
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The Content Marketing Ecosystem: Why it Works
When trying to build a brand, it’s important to be consistent with your marketing. In fact, digital marketing is more about communication (which is where content marketing comes into play)....
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How to Get More Construction Leads for Your Business
When you have big plans to scale your construction company, getting a steady stream of quality leads is crucial for your growth. You can play the long game through referrals...
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5 Common Web Design Features That Hurt Conversions
If you’ve mastered the SEO game and have traffic coming to your website, but you’re not getting a steady stream of leads…you’ve got to shift your focus to conversions. Your...
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5 Easy HVAC Website Design Tips You Can Do Quickly
A significant component of HVAC marketing efforts is an appealing and engaging website. If you’re struggling with web design or the overall appearance of your HVAC company’s website, consider the...
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Paid Ads for Plumbers: Calculating ROAS and ROI
Okay, so you’re ready to run your paid ads…but you might be wondering how to really understand if they’re working for you. This article breaks down how to easily run...
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The Real Problem with DIY Website Builders
These days, every business should have a website. A website helps drive traffic to your brand and expand consumer knowledge of what you offer. While using a DIY website builder...
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Apple’s Business Connect Puts Your Local Business on the Map
If you own a local business service or brick-and-mortar business, then you should definitely check out Apple’s Business Connect (ABC) feature. Localized marketing is a booming industry that’s showing...
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Why Paid Advertising is Essential for the Trades Industry
Ahhh Google ads. You’ve seen them. You know they’re important; however, knowing when to start paid advertising and (what keywords to target can make them an even more powerful tool...
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Digital Marketing Basics for Plumbers
Digital marketing has proven to be an effective technique for increasing brand awareness, converting leads, and scaling businesses in the plumbing industry. The community needs your services so most importantly…they need...
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