PPC For Plumbers: What No One Is Talking About
Pay-per-click advertising (PPC) is an online advertising model in which a customer purchases ads on a platform and pays the publisher each time a user clicks on the ad. Plumbers can purchase highly targeted ads that only show up in their local area, making this an extremely efficient and affordable advertising strategy. But PPC ads… Read more »
Local Businesses: 6 Social Media Posts You Can Use This Week
Social media is a great way for your local businesses to connect with your community and reach wider audiences. However, it’s often challenging to come up with new ideas for content. There are a few types of social posts that businesses in multiple industries can adapt to their own products, services, and target audiences. Here… Read more »
11 Automotive Marketing Strategies for Success
Creating an effective automotive marketing strategy is an important way for dealerships to distinguish themselves from their competitors. Here’s a list of some strategies to consider when marketing in the automotive industry. 1. Optimize Your Website for Mobile According to a recent Perficient study, in 2020, 68.1% of all website visits globally came from mobile devices,… Read more »
15 SEO Tips for Small Business
Search engine optimization, or SEO, can be a challenge for small business owners, particularly those who have to juggle a lot of different tasks. However, failing to understand the importance of SEO can also be detrimental for a business that’s trying to generate and build its online presence. Small business owners can implement helpful tips… Read more »
14 Questions You Might Be Afraid to Ask About Social Media
Social media is a useful tool for businesses of all sizes and across all industries. The ability to interact with a business via social media can boost customer engagement and loyalty, making it a worthwhile addition to a business marketing strategy. However, some business owners may have questions about social media or concerns they’re not… Read more »
7 Things to Consider When Writing Content
Content marketing is a powerful and strategic way for a business to build an engaged following. High-quality content can boost page traffic, improve audience engagement, and increase a business’s credibility and authority. However, great digital content depends on a variety of factors. Here are some important things to consider when writing content for websites or… Read more »
3 Big Mistakes Plumbers Make With Google Ads
Google Ads are an affordable and effective way to drive qualified prospects to your website. As a business owner, you must have a clear strategy and a solid understanding of this tool to get the best ROI. If you need help, we obsess over paid advertising to get the best results. Unfortunately, many service-based businesses… Read more »
Email Marketing is not Email Spamming
Ok ok ok… we already know what you’re thinking. You think that Email Marketing is another wasteful initiative that just spams your clients/prospects. You might have even already tried this effort yourself and had seen quite the loss. But we are here to tell you that email marketing is pretty much the opposite of wasteful,… Read more »
Ah, it’s good to be back. Today, we’re going to be talking about something I’m pretty passionate about in the world of marketing: branding. Specifically, brand voices. My introduction to the world of branding was everything it should be thanks to my branding professor in college. He was exciting, inspiring, and funny. He was passionate… Read more »
