Lokal Media House Wins Prestigious 2024 Best of Addison Award

If you run a home services business in the U.S., local SEO listings are one of the most powerful tools for attracting customers in your area. With AI-driven search engines and voice assistants like Siri, Alexa, and Google Assistant becoming the go-to for local searches, having accurate and consistent business listings is more important than… Read more »

As we step into 2025, the landscape of marketing continues to evolve at a breakneck pace.  Leveraging the latest technologies and strategies will be crucial for businesses aiming to stay ahead.  Here are five marketing trends that I believe will significantly impact our industry this year: 1.  Multi-Channel Booking In today’s digital world, convenience is… Read more »

We’re thrilled to share some exciting news. Lokal Media House has won the 14th Web Excellence Awards for our work on the Kalkreuth Roofing and Sheet Metal website! The Web Excellence Awards celebrate digital projects that showcase exceptional innovation, creativity, and functionality. This recognition adds to our previous honors, including the Best Roofing Website Design… Read more »

We have a powerful tool to streamline communication and boost customer engagement through SMS. By integrating AI technology, we help automate follow-ups, appointment bookings, and responses to inquiries, making it easier to manage leads and convert them into jobs. It enables plumbing businesses to stay connected with potential customers in the way customers respond today,… Read more »

One of the biggest challenges business owners face is figuring out how to get more leads. You can target your ideal customers, send cold emails, or post endlessly on social media, but these efforts often feel like busy work rather than actual progress.  The reality is harsh—many businesses struggle to survive their first five years,… Read more »

Many businesses face challenges maintaining review velocity. Review velocity is more than just a metric; it reflects your business’s activity and reputation. Google heavily considers the quantity and consistency of reviews when determining local rankings, making it essential for visibility and credibility.  Understanding review velocity and implementing proven strategies can enhance your online presence, boost… Read more »

Rankings on Google are influenced by countless factors, from keywords and backlinks to user experience. While you might already know the basics, there are advanced tactics that can significantly improve your Google ranking. By implementing proven methods, you can create an online presence that withstands ranking fluctuations and thrives even during volatile changes. With the… Read more »

Nearly 46% of all Google searches are looking for local information, and for roofing businesses, this translates to a significant opportunity to attract nearby customers. However, without proper Google business profile optimization, many roofing companies miss out on valuable leads, suffer lower visibility, and risk losing credibility.  An unoptimized profile can leave you buried under… Read more »

Unlike trendy products or daily-use services, homeowners only think about roofing once needed. This makes it uniquely challenging for roofing businesses to stay top-of-mind and thrive in a competitive landscape where countless local companies vie for the same audience. With so many options available, standing out requires more than exceptional service—it demands a strategic approach… Read more »