Case Study
Digital Marketing for Roofers: Why Lokal Media House?
Results That Speak for Themselves
1,261%
ROI
~2x
Conversion Rate
A local roofing company serving residential and commercial clients in the Fort Myers, FL area, was looking to scale its operations and expand into nearby regions. To support this growth, they needed a digital partner who could help elevate their online presence. Our team stepped in, and our collaboration resulted in an award-winning website design: The Best Roofing Designs by DesignRush. This strategic partnership has since driven sustainable growth for them.
Our Roofing Digital Marketing Strategy
Roofer Website Design
The foundation of digital marketing is the website. The client’s old website design was not properly set up to optimize conversion or rank well for search engines. We redesigned it and developed a new, better website. When we launched the website, we also launched new copy/content for the site specifically tailored for SEO.
Website Design for Roofers Results
The following month after the new site launched, the conversion rate nearly doubled, setting a new standard that continues to this day.
SEO for Roofers
SEO is crucial for a roofing company as it ensures high visibility in search engine results, driving more potential customers. The client was not ranking for any keywords other than their business name on Google. We implemented a strategy to increase the searches from surrounding cities they have been trying to rank for on Google. This was a mix of on-site technical optimizations and new content. Examples of content we built were surrounding cities’ service area pages and service pages specific for each city.
Roofing SEO Results
Before: 8 keywords on the first page of Google and 86 daily traffic.
After: 61 keywords on the first page of Google and 326 daily traffic. These are valuable keywords like ‘Roofer Cape Coral’ & ‘Florida Roofing Company,’ which are searched with high intent to purchase a new roof.
Roofer Search Ads Strategy
Paid search is essential for a roofing company to reach potential customers precisely when they are searching for roofing services. By implementing our proven paid search campaign and continually optimizing the campaign, the leads absolutely skyrocketed over the next couple of months.
Digital Ads for Roofing Results:
Spending $30,000 on search ads brought in $378,315 in revenue, resulting in a 1,261% ROI.
The Bottom Line of Digital Marketing for Roofers
Partnering with Lokal Media House transformed this Florida roofing company’s digital marketing strategy, providing them with a robust, transparent system that delivered significant and sustainable growth. Through strategic website redesign, effective SEO tactics, and a well-optimized paid search campaign, the client experienced a remarkable increase in visibility, leads, and revenue. Lokal Media House’s tailored approach addressed the client’s immediate needs and set a solid foundation for ongoing success in the highly competitive roofing industry.
Our Scope
Google Ads
Search Engine Optimization
Website Design and Development
Proof We Make Waves
The only way our business is successful is if your business is successful. Here’s what real clients have to say about working with Lokal Media House, and what it’s like to have a marketing team that’s actually in your corner.
86% 
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