BLUE DIAMOND
HEATING & AIR
FROM SEASONAL SWINGS TO BACK-TO-BACK RECORD-BREAKING MONTHS
Blue Diamond Heating & Air partnered with Lokal Media House to strengthen their Google presence, sharpen their local SEO, take control of their paid channels and deliver back-to-back record-breaking months.
After Working with Lokal Media House
10X
YTD Yelp ROAS
100%
Increase in Job Revenue Earned (Q3 2026)
3X
Consecutive Record Breaking Months
Company
BLUE DIAMOND
HEATING & AIR
Services
Website Design Google PPC SEO LSA Yelp Pay Per Lead
Website
Blue Diamond Heating & Air was founded in 2019 by Donavan Truesdale and Brian Armstrong with a mission to raise the standard of comfort through quality, transparency, and care. A San Diego company with home-town heart, Blue Diamond does things the right way, not the fastest way. They don’t oversell, and they stand behind every system they install.
The Challenge
Blue Diamond built its early growth on organic search, reviews, and word-of-mouth referrals. They had a strong foundation, but one tied to seasonality which was hard to forecast. Heading into 2026, the team set an aggressive goal in annual revenue while maintaining installation quality and customer satisfaction. To get there, they needed more high-intent leads for system replacements, heat pump conversions, and electrification upgrades, a stronger multi-channel presence, and a marketing partner who could turn a referral-driven pipeline into a scalable, measurable lead engine.
The Strategy
Lokal Media House built a full-funnel local growth system: strengthening on-site SEO and content around Blue Diamond’s highest-value services, optimizing both Google Business Profiles for local visibility, and actively managing Yelp Ads, Google PPC, and Local Service Ads to capture high-intent demand. RP1 text message marketing re-engaged the existing customer base, filling shoulder seasons and stabilizing lead flow across San Diego’s seasonal HVAC market.
The Results
Since onboarding in January 2026, Blue Diamond has completed 54% more jobs year-to-date, with Q3 jobs completed up 84% and new job booked revenue up 179% for the quarter. Yelp Ads have returned a 10X ROAS year-to-date, accelerating to a 32X ROAS month-to-date in August. The company has broken its all-time monthly revenue record twice this year, setting a new high in July, and is on pace to break it again in August with a week still left in the month.
The gains extend to local search visibility. Comparing the seven months since onboarding against the equivalent pre-onboarding period, Blue Diamond’s Google Business Profiles drove 58% more website clicks, 34% more calls, and 26% more total customer interactions, with profile impressions up 15% across both locations. Their El Cajon profile more than doubled its calls (+110%) and grew website clicks by 93%.
Momentum is accelerating on the website as well, with website clicks up 43% in the last three months (Q3 2026).
32X
MTD ROAS on
Yelp (August 2026)
179%
Increase in New job Booked Revenue (Q3 2026)
110%
Increased in GBP Calls (Q3 2026)
58%
Increased in GBP Calls (Q3 2026)
The Impact
With every channel tracked and reported, Blue Diamond now knows exactly which sources drive booked jobs and revenue clarity that lets them invest confidently in their best-performing channels instead of guessing. What was once a seasonal, referral-dependent pipeline has become a diversified, multi-channel lead engine producing record revenue months back to back, keeping Blue Diamond firmly on track towards their revenue goals.
