Build It To Sell It Partnership

At Lokal Media House, we help contractors spend smarter, not just more. That is why we partnered with Build It To Sell It (BITSI), the coaching and education platform led by Lance Bachmann for home service owners who want to scale, grow profit, and one day sell. BITSI teaches owners how to build a company buyers want. We run the marketing that gives that company steady, measurable demand. LMH is a 2026 sponsor of the Build It To Sell It Conference, and our team works alongside BITSI members in its coaching and event programs.

Why We Partnered With Build It To Sell It

Most owners we meet are building a business they will sell someday, whether they have a date in mind or not. The problem is that many of those businesses still run through the owner: the big sales, the hiring, the hard calls, and the lead flow. A buyer sees that and lowers the offer, or walks away.

BITSI works on that problem. Its programs are built around three pillars: Scale Smarter, Profit Bigger, and Exit Stronger. BITSI says every one of its events is designed by operators who have built, scaled, and sold home service companies. Lance Bachmann is the founder and president of LB Capital, and his ServiceTitan brand ambassador profile lists him as a former vice president at AT&T and the founder of the YellowPages.com Premise Division.

Marketing belongs in that conversation. When a buyer looks at a home service company, they look at where the calls come from, what each one costs, and whether that demand keeps coming after the owner steps back. That is the part of exit value we build.

What You Get With BITSI and LMH

BITSI builds the business side. LMH builds the demand side. Together, owners get:

• Winners Circle coaching with systems, playbooks, and accountability, offered in three membership tiers
• In-person Masterminds with deep-dive hot seats, tactical workshops, and operator panels
• Shop Tours inside real home service operations, focused on the numbers that matter at sale time
• Operator-led sales training, plus Pro Programs for CSRs, technicians, financial services, and project management
• The annual Build It To Sell It Conference, December 7 to 9, 2026, at The Diplomat Beach Resort in Hollywood, Florida
• Local SEO and Google Business Profile management that builds demand you own
• Paid search and Google Local Services Ads built around booked jobs, not clicks
• Call tracking and reporting that ties every marketing dollar to revenue

BITSI says its Shop Tours are built for founders, CEOs, and senior leaders of home service businesses who plan to exit in the next 12 to 36 months, or who want to build a business that commands a premium. BITSI notes that Shop Tours are free to qualified operators, first come, first served, with travel and lodging on the attendee.

Built by Operators Who Have Sold

BITSI teaches from the playbook its operators have already run. Shop Tours put owners inside a working operation to see workflows, team culture, and customer systems up close, along with the metrics BITSI says matter most when it is time to sell: margin, repeat business, and referrals. Masterminds work like a CEO peer group for contractors, where owners bring their biggest bottlenecks and the room works through them together. Winners Circle keeps the work going between events with group calls, coaching calls, and access to LB Capital’s executive team, depending on the tier.

That structure matters because systems stick when someone holds you to them. It is the same reason we report on booked jobs and cost per lead every month, not just traffic.

Marketing That Adds Value When It Is Time to Sell

Demand that depends on the owner’s personal network, or on ad spend nobody can explain, is hard to hand to a buyer. We build the channels that transfer with the business:

• Organic rankings and Google Business Profiles that keep producing calls without a click bill
• Paid campaigns with clean tracking, so a buyer can see what each lead costs and what it turns into
• Monthly reporting that separates booked jobs from vanity metrics

When your BITSI coach asks where your growth comes from, you should have a clear answer and the numbers to back it up.

Why It Matters for Your Business

Growing to sell and growing to stay busy are different goals. More leads do not raise what your company is worth if they are expensive, untracked, or tied to one person. Predictable demand, documented systems, and a team that runs without you do.

To be clear about what this is: Build It To Sell It is a separate company. LMH does not sell BITSI memberships, set its pricing, or run its programs, and we are not a business broker or M&A advisor. BITSI coaches the business. We run the marketing. Some owners need one before the other, and we will tell you which one we think comes first.

Built for Contractors. Managed by Experts.

Lokal Media House works only with home service companies, including HVAC, plumbing, roofing, and electrical contractors. Our team manages SEO, paid search, Local Services Ads, and websites for trades businesses, and we measure the work against booked jobs and revenue. As a BITSI sponsor, we show up in the same rooms as the owners we serve, from the Mastermind to the annual conference.

See What Build It To Sell It Can Do for Your Business

Want to see if BITSI fits your business? Visit Build It To Sell It to explore its coaching programs, Shop Tours, and upcoming events, including the 2026 conference in Hollywood, Florida.

Want to talk through your marketing first? Contact Lokal Media House and we will show you where your calls come from today and what they cost.