Broccoli AI Partnership

At Lokal Media House, we help contractors spend smarter, not just more. That is why we partnered with Broccoli AI, an AI lead management platform built for the trades. Great marketing makes your phone ring. Broccoli makes sure someone answers it at 2 a.m., during the Monday morning rush, and 30 seconds after a Google LSA lead lands. The leads we work to create get picked up, qualified, and booked on your board.

Why We Use Broccoli AI

Most contractors do not have a lead problem. They have a pickup problem. The phone rings during dinner, on a Saturday, or while every CSR is already on another call, and the homeowner moves on to the next name on the list.

The same thing happens to paid leads. A Google LSA or Yelp lead comes in, nobody calls back for two hours, and the job goes to whoever dialed first. You pay for that lead either way.

Broccoli closes that gap. It answers every call day or night, responds to digital leads in under a minute, and books the job directly in ServiceTitan or Housecall Pro. Broccoli reports that after-hours and overflow calls book at roughly 30 percent without AI and roughly 80 percent with it, and that booking rates on digital leads roughly double.

What You Get With Broccoli AI

When you work with Lokal Media House, Broccoli AI gives you:

• An AI CSR that answers every call 24 hours a day, including nights, weekends, and overflow when your team is already on the line
• Speed-to-lead callbacks in under 60 seconds on Google LSA, Yelp, Angi, Thumbtack, and Meta leads
• Jobs booked straight onto your dispatch board through a certified ServiceTitan integration, plus Housecall Pro and other field service platforms
• AI chat that books website visitors while they are still on the page
• Outbound agents that fill a slow board with customer reactivation, membership renewals, open estimate follow-up, and appointment reminders
• QA on 100 percent of your calls, scored against your criteria, with coaching that makes your human CSRs better
• Lead source reclassification, so your reporting shows where the job actually came from
• Agents configured to your hours, services, and scheduling rules, in the voice, tone, and language you choose

Broccoli reports that customers see a 30 percent or greater revenue increase, digital lead response in under 60 seconds compared to about 15 minutes without it, and caller hang-up rates under 4 percent. Broccoli is SOC 2 compliant and a certified ServiceTitan application, and most accounts go live in 2 to 5 days.

Respond to Paid Leads in Under a Minute

On paid lead platforms, the first call usually wins. That is the whole game on Google LSA, Yelp, Angi, Thumbtack, and Meta, and it is the part most teams lose without noticing, because the lead still shows up in the report. It just never turned into a job.

Broccoli Speed-to-Lead connects to those platforms and calls the homeowner back in under a minute, every time, then keeps following up on a call and text cadence you set. Broccoli reports this roughly doubles booking rates on digital leads.

“I really love Broccoli. It responds to our Google LSA leads immediately and we’re seeing so many jobs booked. Before Broccoli, we had to turn Google LSA off because our CSRs weren’t responding for days and we were just paying for and losing leads.”

Nate McCutcheon, Armstrong Plumbing

That is the part we care about most. We can drive more calls and more form fills for you, but the return only shows up if someone answers fast.

Fill a Slow Board Without Adding Headcount

Outbound works the other direction. When the schedule has holes, Broccoli agents work the customer list you already own: reactivation calls to homeowners you have not seen in a while, membership renewals, open estimates that never got a follow-up, and appointment reminders that cut no-shows.

These are the calls most teams intend to make and never get to. Broccoli also listens to every call and flags where a lead was tagged to the wrong source, which matters to us directly, because bad source data makes every campaign report wrong.

Why It Matters for Your Business

Answering the phone is not just a service issue. It changes what your marketing costs.

Every call that goes to voicemail and every LSA lead that sits for an hour is money you already spent that produced nothing. When those get answered, your cost per booked job drops, your reporting gets accurate, and the return on every campaign we run for you goes up without you spending another dollar.

To be clear about what this is: Broccoli is not a lead source, and it is not a replacement for your CSR team. It handles the volume your team cannot get to and makes sure the leads we generate reach a real appointment. Your best CSRs still take the calls that need a human, and the QA scoring makes them sharper.

Built for Contractors. Managed by Experts.

Broccoli was built for the trades, and its COO ran a plumbing company for 30 years before helping build it. We put the platform to work for HVAC, plumbing, electrical, roofing, and garage door companies. It books directly in ServiceTitan, Housecall Pro, and other field service platforms, so it works inside the system your team already uses.

Our team handles the setup, the call scripts, and the scheduling rules, then manages it from there. We connect Broccoli to your marketing and follow-up systems, tie the call data back to the campaigns we run, and use what comes back to sharpen your targeting.

You get the booked jobs and the after-hours revenue without adding a person to the phones.

See What Broccoli AI Can Do for Your Business

Ready to stop paying for leads your phone never answers? Let us show you how Lokal Media House and Broccoli AI work together to answer every call, beat competitors to every lead, and get more out of every marketing dollar.