Case Study
Plumbing Marketing Done Right: A Case Study in Growth
Results That Speak for Themselves
258%
GBP Interactions
198%
Qualified Leads
2,200%
First Page Keywords
612%
Return on Ad Spend
A plumbing company in Victorville, California wanted to grow bigger and start working in new cities like Sacramento, Modesto, and other parts of the High Desert. They knew they needed help making their business easier to find online, so they came to us for help with their plumbing digital marketing. Working together, we helped their business grow steadily.
Before working with us, they were using one of the biggest marketing companies for home services. But even though this company was big, their methods weren’t working well. The plumber’s website was getting fewer visitors and fewer customers were calling. They wanted someone who would be open about what they were doing and could bring in a steady stream of new customers through a new plumbing digital marketing strategy.
Our Plumbing Digital Marketing Strategy
SEO for Plumbing
When it came to showing up in Google searches, the plumbing company was hard to find unless someone typed in their exact business name. We knew we had to fix this, so we improved their website and added new pages about all their services. We created unique pages for each city they worked in, including the new areas they wanted to expand to. This helped more people find them when searching for plumbers in their area.
Plumbing SEO Results
- 2,200% increase in keywords on the first page of Google.
- 1,225% increase in engaged users on the website.
- 258% increase in Google Business Profile interactions.
Plumbing Website
Every plumbing business needs a good plumbing website, so that’s where we started. Their old website was stuck in a proprietary system they couldn’t control due to their old agency. So we moved everything to WordPress, which meant they could finally make changes to their site whenever they wanted. The old design wasn’t doing them any favors. It was hard for customers to use and didn’t show up well in Google searches. We redesigned it to make it super easy for customers to find what they’re looking for quickly.
Plumbing Search Ads Strategy
We helped them with search ads, which are really important for plumbers because they help you reach people right when they need you. For example, when someone searches “emergency plumber near me” at 2 AM with a flooded bathroom, you want to be the first name they see! When searching for a plumber Google LSA are displayed first. Once we set up these ads and kept improving them over time, the number of people calling for service went through the plumbing vent pipes.
Digital Ads for Plumbing Results:
- 198% increase in Qualified Leads
- 612% increase in Return on Ad Spend
Plumbing Text Message Marketing
We also helped them start texting with their customers, which made a huge difference in keeping jobs running smoothly. Instead of playing phone tag, they could send quick texts to confirm appointments, remind customers about scheduled service, and even ask for reviews afterward. Customers loved it because it was easy – they could just reply to a text instead of having to answer a phone call during work.
The results were impressive. Fewer customers forgot about their appointments, and more people left positive reviews after their service was done. The plumbers could even send special offers to previous customers, like discounts on water heater maintenance, which brought in extra business during slower seasons. It was a simple change that made both customers and plumbers happier – customers got the information they needed quickly, and plumbers spent less time on the phone and more time helping people with their plumbing.
Text Message Marketing for Plumbing Results
- Response Rate: 19.15%
- Appointment booked: 87
- Estimated ROI: 2,270%
The Bottom Line of Digital Marketing for Plumbing
After working with us for a year, this Victorville plumbing company completely turned things around. Their phones are ringing more than ever, and they’re getting new customers in all their target cities. The numbers tell the story: more people are finding them online, visiting their website, and calling for service. Best of all, they’re spending their marketing budget more wisely and getting way better results than before.
But what makes us proudest isn’t just the impressive numbers. It’s that we helped a local business achieve their dream of growing bigger while staying true to their values of great service and honest work. They now have the tools and support they need to keep growing for years to come. Whether someone’s searching for a plumber at noon or midnight, they can find and contact this company easily. That’s what successful digital marketing is all about. Contact us if you want to see how we can help your plumbing business.
Our Scope
Google Ads
SMS reactivation campaigns using RP1 integrated with ServiceTitan
Search Engine Optimization
Website Hosting & Technical Management
Local Services Ads (LSAs)
The Results
2,200%
First Page Keywords
1,225%
Engaged Users
258%
GBP Interactions
198%
Qualified Leads
612%
Return on Ad Spend
19.15%
SMS Response Rate
87
Appointments Booked
2,270%
Estimated ROI on SMS
Proof We Make Waves
The only way our business is successful is if your business is successful. Here’s what real clients have to say about working with Lokal Media House, and what it’s like to have a marketing team that’s actually in your corner.
86% 
1170% 
