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How to Get Lucky in Business (and Life)

Written by: Geoff Braught

11/15/2022

2 mins read

Luck is an interesting concept. When you’re playing the Google algorithms to quickstart your growth, it may feel like local digital marketing for your small business is a bit of a gamble.

I also think there’s another perspective to consider.

So much of what we come to call “luck” in marketing is actually the result of thousands of micro-actions that add up to what’s possible in both your business and your life.

Simply put—your daily efforts put you in a position where “luck” is more likely to find you. It’s about slowing down and optimizing the little things.

3 Tips to Improve Your Odds

Here are the top three lessons I’ve personally learned about luck that have changed my life (and might change yours too):

Be here now.
Distractions take us out of the present with our clients, family, or friends and can have us missing out on the golden moments of our lives. Limit them. Tap in. You’ll be surprised how much you can find.

Take action on small opportunities.
Such a simple concept that it’s easy to miss. When you’ve checked into what’s happening here and now in relation to your goals, moments of opportunities come up again and again. Pay attention and act when they arise so you don’t get left behind.

Visualize success.
Focus on what you want and, more importantly, why you want it. Visualizing where you want to go and your personal path to success can give you unshakeable optimism so you can find the right idea, avenue, or team and easily crush your goals.