Effective law firm marketing requires an active online presence and thoughtfully designed campaigns.
Lawyers must carefully balance their ethical and legal responsibilities with effective advertising to maintain profitability and growth. A well-designed website, carefully researched SEO, and an active social media presence set the stage for powerful organic outreach.
Complement these with strategic paid advertisements and positive testimonials for a well-rounded approach to your law firm’s marketing goals.
Create a Clean Website
Your law firm’s website is like its virtual office. Visitors want to find a clean, organized space and will generally turn away from anything gaudy, confusing, or poorly maintained. Create a clean website by addressing:
- Usability: Keep your law firm’s phone number at the top of the page at all times and include a CTA above the fold.
- Organization: Build content silos around different topics, such as areas of practice.
- Minimalism: Keep each page simple with a neat navigation bar rather than a plethora of banners and links.
- Branding: Select a three-color palette, two typefaces, and a logo to represent the law firm. Use these consistently through all marketing materials.
- Optimization: Work with a team who understands local SEO optimization to ensure you’re making the most of your website.
Incorporate Local SEO
Search engine optimization (SEO) is the process of building a website that will rank highly on search engine results pages (SERPs).
This involves strategies like using the right keywords and providing informative content. For a law firm, it’s best to target keywords that identify both the specific legal services and the service area. This means thoughtfully crafting content throughout the site so it naturally uses phrases like “personal injury lawyer in Orlando” or “bankruptcy lawyer in Chicago.” Creating and maintaining a Google Business Profile will help with SEO as well.
The law industry presents some unique challenges when it comes to creating content. Lawyers must adhere to legal and ethical standards. There are strict rules on what a law firm can and can’t say.
Working with an experienced marketing agency familiar with legal SEO can help your business safely navigate these potential hazards.
Create a Social Media Presence
Facebook alone has over 2.9 billion monthly active users. Maintaining an active presence on social sites can help law firms engage with the community and reach new potential clients.
This is an effective platform for forming connections and building awareness of your firm’s legal services. Through social media marketing, you can offer ongoing support using informative posts, thoughtful answers, and helpful referrals to the services that will help your clients most.
Use Paid Ads
Paid ads can boost your law firm’s website to the top of relevant search results. Companies can bid for prime ad placement and pay-per-click or per-thousand impressions.
This is a helpful complement to organic SEO. As with all search engine strategies, it’s important to research and target the right keywords. Your law firms may also invest in paid ads on social media.Having a knowledgeable legal marketing agency on hand can make it much easier for your law firm to launch its advertising campaign. LMH Agency offers custom marketing services tailored to suit the legal industry and its strict standards.