Google’s Advice for Optimizing Your Core Web Vitals

Your core web vitals are a set of metrics that measure the overall user experience of your website. It’s like your core vitals for your body; they tell you how healthy you are and where you need a little more support to thrive.

These metrics measure things such as loading time, visual stability, and interactivity of your site as a whole, which are incredibly important for your search engine optimization (SEO). 

The user experience of your website is one of the most essential factors in how your website ranks on Google and other search engines. With high-ranking Core Web Vitals, your user experience will improve, which will help your rankings and your ability to create organic traffic to your website.

How does improving my ranking get me more organic traffic? 

Improving your ranking in search engine results pages (a.k.a. SERPs) helps to increase organic traffic because higher rankings make it easier for more potential customers to find your website. 

It’s important to remember that your organic search results hinge on your website content’s relevance to the reader and quality overall. It means including the right keywords, optimizing your content, making sure your website is well-structured, and creating high-quality backlinks (a link that points to a really helpful website for the reader and also gives your content a boost) to other websites. 

With the right SEO strategy, you can make sure your website is seen by as many relevant people and potential customers as possible, all while increasing the organic traffic to your website without the use of expensive ads. 

How can I check if my core web vitals are healthy?

You can run a free core web vitals test over at PageSpeed Insights to measure your Core Web Vitals and see other areas for improvement. 

This tool gives you a detailed report on the overall performance of your website, including individual scores for each of the Core Web Vitals metrics that will impact your search engine ranking. It will also provide a list of recommendations to help you increase your Core Web Vitals and help you rank on Google. 

Core Web Vital’s Checklist

1. Optimize your site’s loading performance by reducing server response times and leveraging browser caching.

2. Eliminate render-blocking JavaScript and CSS in above-the-fold (i.e. top half of your webpage) content. 
3. Minify and compress text-based assets like HTML, CSS, and JavaScript. 
4. Leverage a content delivery network (CDN) to reduce latency and improve site performance.5. Enable image compression and lazy loading to reduce page load times. 
6. Utilize tools like Chrome Lighthouse to audit your website’s performance and identify areas of improvement. 
7. Minimize third-party scripts and ensure they are optimized for performance. 
8. Use asynchronous loading for JavaScript and CSS files. 
9. Prioritize loading the most important content, such as images, above-the-fold. 
10. Implement a simple, modern, usable framework to ensure fast page loads.

P.S. Want customized support to improve your Core Web Vitals so you can start ranking on Google ASAP? 

You’re probably a good fit for our SEO Blitz service—a customized SEO strategy to help you get your business vitals back on track without you having to be the one to do it. Give us a call today and let’s get you started on the right track!