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Marketing for Plumbing Company

This client is a local plumbing company in Orange County that lost visibility and leads after its previous marketing efforts failed. Seeking a recovery strategy and new growth avenues, they turned to us, a plumbing digital marketing agency renowned for digital marketing for plumbers. We implemented a targeted SEO overhaul, effective Local Service Ads management, and strategic radio advertising to rebuild and expand its online presence and market dominance.

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The Problem

The client observed a decline in website traffic and organic leads, prompting the need for a more transparent partner equipped with a superior digital marketing strategy for plumbers. They lost over 90% of their keywords while working with the previous marketing firm. We aimed to turn this around as quickly as possible.

LMH’s Strategy

SEO

The client’s SEO was steeply declining. We created a new strategy to rebound their keywords and bring their organic traffic to an all-time high. This strategy included a mix of on-site optimizations, website content updates, and a focus on high-quality backlink acquisition, embodying the core services of a plumbing SEO services provider. We also implemented optimizations to their Google Business Profile, showcasing our digital marketing strategies for plumbers.

The results: 

  • 368% increase in total keywords in 6 months
  • 141% increase in organic website traffic in 6 months
  • ROI for Services: 1,810%

Paid Ads

The client received minimal Local Service Ads (LSA) leads. We implemented our proven plumbing marketing agency LSA strategy. Between our campaign management, CSR coaching, and lead disputing, the client experienced a remarkable turnaround in their LSA performance.

The results: 

  • 74% increase in LSA Lead YoY
  • ROI for Services: 469%

Radio Ads

The client needed a method to stand out in the busy Los Angeles market. We placed them on multiple radio stations for live reads, sponsorship programs, and interviews. The client said he is recognized as a local celebrity because people hear him on the radio. 

The results: 

  • 68% increase in branded searches YoY
  • 31% increase in new users on website YoY
  • 21% increase in revenue from direct web traffic YoY

“They have done so much for us in such a short amount of time. They are creative, innovative, and forward thinking. We definitely look forward to long and prosperous  journey with LMH.”

The Bottom Line

Overcoming previous marketing setbacks, LMH’s plumbing client in Los Angeles has seen remarkable recovery and growth, underscoring our plumbing digital marketing agency’s commitment to excellence and the power of a well-executed digital marketing plan.

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