Indiana Plumber & HVAC Company

This Indiana-based plumbing company had seen a sharp decline in online visibility and inbound leads due to ineffective marketing from previous companies. In need of a turnaround and fresh momentum, they partnered with our team—experts in digital marketing for home service businesses. We executed a comprehensive SEO strategy, optimized their Local Service Ads for maximum lead generation, and launched a targeted SMS campaign. The result was a significant rebound in online presence and a measurable increase in qualified calls and bookings.

The Challenge

When the client first connected with LMH Agency in late 2023, they were struggling with bloated digital ad costs, inconsistent lead volume, and agency distrust. The owner had worked with major marketing providers and was spending upwards of $728 per lead with no clear path to scale or profitability.

The Solution

In January 2024, the client partnered with LMH Agency to overhaul their digital strategy. Our scope included:

• Google Ads & Local Services Ads (LSAs)
• Full-service SEO
• Website hosting & technical management
• Strategic expansion into new markets
• SMS reactivation campaigns using RP1 integrated with ServiceTitan
  

The Results

Cost Per Lead (CPL) Decreased 86%
In just a few months, we dropped their CPL from $728 to $99, improving month over month until stabilizing under $100.

2100% Increase in Conversions
Monthly conversions skyrocketed from 9 to 194, leading to a significant increase in revenue.

Expanded to 3 Locations
During our engagement, the client successfully expanded into two other locations, driven by digital lead volume and localized campaigns.

5X Growth in LSA Leads
LSA calls jumped from just 15 per month to over 75, a 5x increase that helped keep techs booked solid.

72% Increase in Google Business Profile (GBP) Calls
We improved GBP call volume from 106 to 181 per month, boosting organic discovery and brand credibility.

$245,000+ Revenue from SMS Alone
Our SMS reactivation campaigns using RP1 booked over 800 appointments with existing customers, driving $245K+ in revenue and increasing customer LTV.

50% Increase in SEO Traffic
Our content and technical strategy led to a notable lift in organic traffic, helping diversify lead sources and lower blended CPL.

Successful Exit to Private Equity
Thanks to a robust customer acquisition strategy and demonstrable revenue growth, the company was acquired by a major PE firm in a full-cash deal—an outcome that Mike directly attributed to our marketing work.

Maximizing Lifetime Value Through Smart Database Re-Engagement

In addition to generating new leads, a key part of this campaign’s success was tapping into the company’s existing customer base through ServiceTitan. By leveraging this data with targeted SMS campaigns, we reactivated dormant customers and drove over 800 additional appointments in just six months. This not only kept the schedule consistently full but also significantly increased Customer Lifetime Value (LTV)—unlocking over $245,000 in additional revenue without acquiring a single new lead. This approach underscores the power of smart re-engagement strategies and how a well-managed customer database can become one of a contractor’s most profitable marketing channels.

Key Stats Summary

Conclusion

This company’s story is a testament to what’s possible when a high-performing digital strategy aligns with an ambitious business owner. With trust, transparency, and the right tactics, LMH Agency helped turn a struggling local contractor into a highly valuable asset for private equity acquisition.