Posts By: Julie Hays

The Unsung Heroes of Community Health and Prosperity: Plumbers and HVAC Technicians

In a world where modern conveniences are often taken for granted, it’s crucial to recognize the unsung heroes who work tirelessly behind the scenes to keep our communities thriving. Plumbers and HVAC technicians. This is why we do what we do. This is what we believe in.

Because they’re often overlooked and play a pivotal role in maintaining our way of life by safeguarding our health, safety, and comfort. If this is your industry, we owe you our collective (and resolute) gratitude.

A recent sentiment expressed at PHCC Texas captures the essence of this work: “Plumbers save more lives than the entire medical field combined.”

While this might seem like an audacious claim, it holds a profound truth. Plumbers ensure clean, potable water flows seamlessly into our homes and workplaces. At the same time, waste is efficiently carried away, preventing the spread of diseases that plagued societies in the past and in other parts of the world still working on their infrastructure. This is our basic sanitary living. This is what contributes to a thriving world.

As Ben Borrego from Firewheel Spinning says in the video above, the plumbing mantra is centered on safeguarding the nation’s health, and a skilled plumber goes beyond merely fixing leaks and unclogging drains.

They possess the knowledge to ensure that water quality remains uncompromised, thus contributing to a healthier populace. A dedicated plumber always has the best interests of their clients in mind and heart, realizing that their work directly impacts the well-being of entire communities. Which is why we appreciate them so much.

Imagine a world without pure water, gas, and electricity – the very pillars that distinguish a developed nation. The absence of these essentials would undoubtedly plunge us into an era of unimaginable hardship. Plumbers and HVAC technicians are the guardians of these vital resources, ensuring their availability and functionality day in and day out.

History attests to the profound influence of plumbing on civilization. Some of the greatest battles have been won or lost due to the control or disruption of plumbing systems. It’s a lesson that is now passed down to aspiring students in the field. This knowledge serves as a reminder that their roles extend beyond wrenches and pipes – they are the linchpins of societal stability. And we salute them!

When the importance of plumbers and HVAC technicians is magnified, it becomes clear that they are not just service providers but community stewards. Their expertise protects the vulnerable – like the grandmother living down the street. By ensuring her plumbing system is functional and efficient, they prevent her from falling ill due to contaminated water or unsanitary conditions.

The words of Ben Borrego from Agua Ardiene Firewater blew us away throughout the entire conversation, especially when he said this: “Without plumbing, we are not a country; we’re just a strip of land.”

The contributions of plumbers and HVAC technicians extend beyond utility bills and repair invoices. They uphold the very fabric of our society, enabling us to lead healthy, comfortable lives. So, the next time you turn on the tap, adjust the thermostat, or enjoy a warm shower, take a moment to appreciate the dedicated professionals who make it all possible.

If this is your industry and you’re looking to serve your community and grow your business at scale, get in touch with us so we can help share your story and make your dreams a reality. The world needs what you’ve got!

Unlocking hidden SEO gems: Keyword Intent for Plumbers and Contractors

Picture this: you’re a detective in the vast realm of the internet, seeking out the perfect keywords to crack the case of visibility and climb the ranks of search engine results. But, hold up, Sherlock! It’s not just about tossing keywords around like confetti at a New Year’s party. It’s about understanding keyword intent – the secret sauce that can make or break your SEO game.

Keyword Intent: Not Just Words, But Intentions

You might be thinking, “Okay, keyword intent, is that like keyword yoga?” Well, close enough! It’s all about getting into the searcher’s head and figuring out what they’re really after when they type something into that search bar. Are they looking to buy something, get information, or maybe just have a good laugh? Nail this, and you’ll be the SEO rockstar of the plumbing world.

Three’s a Crowd: The Types of Intent

  • Navigational Intent: Imagine someone typing “best wrench brands” into Google. They’re not looking for a wrench-themed poetry slam – they’re searching for a list of top-notch wrench brands. Navigational intent is all about finding a specific website or page.
  • Informational Intent: Say someone’s typing “how to fix a leaky faucet.” They’re not hoping for a magical, poetic ode to faucets. Nope, they want step-by-step instructions. Informational intent is about seeking answers and solutions.

  • Transactional Intent: Now, if someone’s typing “buy water heater online,” they’re not hoping for a video of cats attempting water ballet. They’re itching to open their wallets for a shiny new water heater. Transactional intent is all about converting a click into a sale.

The Power of Intent for SEO Magic

Once you’ve cracked the code on intent, you can sprinkle those keywords where they truly belong, like the confetti on your victory parade float. Your website content, blog posts, and product descriptions will be optimized for what people actually want. Gone are the days of random keyword stuffing – now you’re serving up exactly what your potential customers are hungry for.

One Giant Leap for Plumberkind: Intent-Driven SEO

So, my intrepid plumbers and contractors, embrace the magic of keyword intent. It’s like a GPS for your SEO journey, guiding you straight to your audience’s hearts (and search results!). No more guessing games; just precise targeting that drives traffic, engagement, and, most importantly, revenue.

Ready to Conquer SEO with Intent? Let’s Chat!

Feeling a bit lost in the vast digital sea of keywords and intentions? Fear not! LMH Agency is your trusted partner in all things SEO. We’re here to help you master the art of keyword intent, boost your online presence, and rise through the ranks. Don’t wait – reach out to us today and let’s unlock your website’s true potential together!

Remember, the world of SEO may be a jungle, but with keyword intent as your trusty compass, you’re the king of the digital wilderness.

LMH x Built for the Trades: Marketing, Leadership, and Business Growth for Plumbers and Contractors

There’s no way around it: the trades industry needs access to the tools to help them grow. If you own a plumbing or HVAC company, you know the complexities of scaling in your local community. That’s why I think you’re really going to appreciate this conversation I had with Dan Dowdy of Built for the Trades. Dan’s a business coach.

He helps companies just like yours excel by teaching the essential communication and strategic skills you need to manage a team, cultivate a vision, and execute it according to your values. I’ve personally learned a lot from him, and I’m stoked to share this episode with you.

If you’re trying to scale your plumbing or HVAC business, don’t miss this.

In this insightful podcast, Dan and I cover so many topics around leadership and marketing, including:

– Navigating leadership transitions

– Why the ego is always the enemy

– Systems vs. Processes (and why most businesses don’t have them) 

– The power of the weekly leadership meeting

– Danny and Dan’s favorite business books

– Why motivation alone won’t actually inspire your team

– Biggest marketing hacks to grow your business

– How to build trust with your team

– The power of in-person events + digital marketing

– Building a culture of A-players 

– Showcasing and building your team culture

– Exactly how to niche (and how not to niche)

– Everything you need to know about using AI and ChatGPT

– Putting discipline over vision, always

Optimize Your Marketing with ChatGPT

One of the key discussion topics was ChatGPT, an exciting new technology that’s revolutionized customer-business interactions. We explored how ChatGPT enhances customer engagement and creates personalized experiences.

This AI-powered tool has proven to be a game-changer, allowing businesses to understand their customers’ needs better, address inquiries promptly, and provide tailored solutions.

This not only boosts customer satisfaction but also helps companies to stay competitive in a rapidly evolving market.

Use it to write your marketing emails, generate paid ad headlines, draft communications to your clients and team, or get ideas for blogs or content that might be valuable. You can even write responses to your online reviews! We cover it all in this convo, along with a ton of information about SEO and getting your Good Business Profile clean and optimized.

Lead From The Heart with Clarity and Communication

We also talked a lot about leadership.

That’s really the good stuff! Effective leadership practices are vital for sustainable growth in the fast-paced and ever-changing business environment.

You’ll hear both of our perspectives on the role of mentorship in nurturing future leaders and the significance of building strong teams that drive business growth. A well-led team can tackle challenges head-on, foster innovation, and create a positive work culture, ultimately leading to increased productivity and success. And let you have more fun overall. Head over to our Youtube channel and check it out! Be sure to leave a comment if you got something out of it.

How to Create a Facebook Page for Your Business

In today’s digital age, social media has become an indispensable tool for businesses to connect with their target audience and establish a strong online presence. One platform that stands out for its reach and engagement is Facebook.

With billions of active users, setting up and optimizing a Facebook page can be a game-changer for your home services business. In this article, we’ll guide you through the steps to create and optimize a Facebook page, add admins for efficient management, and provide tips to excel in your social media strategy.

Your Step-by-Step Guide to Setting Up Your Business on Facebook

1. What is a Facebook Page?

A Facebook page is a dedicated space on the platform for businesses, organizations, and public figures to showcase their brand, engage with followers, and promote their products or services. It allows you to create a professional presence, share updates, and interact with your target audience in a more personal and interactive manner.

2. Creating a Facebook Page:

To create a Facebook page for your home services business, follow these steps:

  • Log in to your personal Facebook account.
  • Click on the arrow in the top-right corner and select “Create Page.”
  • Choose the “Business or Brand” option.
  • Enter your business name, select the appropriate category, and provide essential details.
  • Upload a profile picture and cover photo that represent your brand visually.
  • Customize your page’s settings, such as privacy, notifications, and messaging preferences.

3. Adding Admins to Your Facebook Page:

Efficient management of your Facebook page requires adding admins who can help you handle tasks and engage with your audience. Here’s how to add an admin:

  • Go to your Facebook page’s settings.
  • Click on “Page Roles” in the left-hand column.
  • Under “Assign a New Page Role,” enter the name or email address of the person you want to add.
  • Choose their role (Admin, Editor, Moderator, etc.).
  • Click “Add” and enter your password to confirm.

4. Easily Managing Your Facebook Business Page:

To ensure smooth management of your Facebook business page, consider the following tips:

  • Create a content calendar to plan and schedule posts in advance.
  • Use Facebook’s publishing tools to manage posts, insights, and engagements efficiently.
  • Respond promptly to comments, messages, and reviews to demonstrate excellent customer service.
  • Utilize Facebook’s ad manager to run targeted advertising campaigns.
  • Monitor page insights to gain valuable data about your audience and tailor your content strategy accordingly.

5. Creating a Business Account on Facebook:

Creating a business account on Facebook allows you to separate your personal profile from your business page. To set up a business account, follow these steps:

  • Visit facebook.com/business and click “Create Account.”
  • Enter your business name, choose the primary purpose for using Facebook, and provide the required information.
  • Follow the prompts to complete the setup process.

6. Deleting a Facebook Page:

If, for any reason, you decide to delete your Facebook page, here’s how you can do it:

  • Go to your page’s settings.
  • Scroll down and click on “Remove Page.”
  • Follow the instructions provided by Facebook to permanently delete your page.

A well-optimized Facebook page can propel your home services business to new heights of success. By creating a compelling presence, adding admins for effective management, and employing best practices, you can engage with your audience, build brand loyalty, and attract potential customers. Leverage the power of Facebook to showcase your services, share valuable content, and foster meaningful connections within your industry. So, follow the steps outlined in this article, and watch your social media presence thrive, and your business flourish.

Get More Reviews: Tap into the Power of Your Reputation

Today, we know that having a strong online presence is crucial for businesses. However, many companies struggle with the challenges of building a positive reputation online. 

Why? Because word-of-mouth marketing is still a significant component of brand awareness, and since most of that is happening online, your reviews are crucial. Negative reviews or, even worse, no reviews at all can significantly hinder business growth.

What exactly is SEO Reputation Management?

To compete and set yourself apart in your local community, your home service business must prioritize SEO reputation management. Understanding the ins and outs of this practice is essential. We’ll explore how it is pivotal in shaping your online image and influencing customer perception. 

Additionally, we’ll highlight the significance of monitoring and responding to Google reviews, providing actionable tips to enhance your online reputation.

Do Google Reviews Help SEO?

The relationship between Google reviews and SEO cannot be ignored. We’ll uncover the impact of Google reviews as a ranking signal and explain how building credibility and trust through reviews can elevate your business in search engine results. You’ll gain insight into the tangible benefits with real-life examples of businesses that have reaped the rewards of positive Google reviews.

The advantages of your Google reviews extend beyond mere online visibility. We’ll showcase how they can lead to increased click-through rates, and website traffic and influence consumer decision-making. Moreover, we’ll explore how transparency and customer insights gained from reviews can help drive conversions and boost your return on investment.

Boost Your SERP Presence with Local Reviews

Five 5 stars, best excellent services rating on yellow background.

To dominate the search engine results page (SERP), local reviews are a powerful tool. SERP stands for Search Engine Results Page, which is the page displayed by search engines in response to a user’s query. 

It’s a crucial element in the world of digital marketing because it determines the visibility and accessibility of a website or business to potential customers. Ranking higher on the SERP increases the likelihood of attracting organic traffic and generating leads. 

Therefore, understanding and optimizing for SERP rankings is vital for home service businesses looking to thrive in the online landscape. Local reviews play a significant role in influencing SERP rankings for home service businesses. So always be thinking to yourself – what do I really want to achieve?

You want leads. You want to be seen. So take the steps you need to take to get to your goals.

Here’s how they impact the rankings:

  1. Relevance and Trustworthiness: Search engines, like Google, consider user-generated reviews as signals of relevance and trustworthiness. Positive reviews indicate that a business is reputable and reliable, thereby boosting its chances of ranking higher on the SERP.
  2. Improved Click-Through Rates: Positive reviews and high ratings in search results can attract more clicks from users. When potential customers see that a business has excellent reviews, they are more likely to click on the listing, leading to increased organic traffic and higher click-through rates (CTRs). Google’s algorithm takes CTR into account when determining the quality and relevance of a listing, which can subsequently improve its SERP rankings.
  3. User Engagement and Interaction: Reviews provide valuable user-generated content that enhances engagement and interaction with a business. Search engines recognize the importance of user engagement and may reward businesses with positive reviews by giving them better visibility on the SERP.
  4. Local Pack Rankings: Local reviews directly impact local pack rankings. The local pack, also known as the “3-pack,” is the section on the SERP that showcases the top three local businesses related to a user’s search query. The businesses featured in the local pack typically have a high number of positive reviews, as they are considered more relevant and reliable by search engines.

Social Proof and Reputation: Positive reviews act as social proof, influencing the perception of potential customers. When a business has a strong reputation backed by positive reviews, it builds trust and credibility, leading to increased customer conversions and higher SERP rankings.

To maximize the impact of local reviews on SERP rankings, your home service business should actively encourage satisfied customers to leave reviews on relevant platforms such as Google My Business, Yelp, and industry-specific review sites. 

It’s also a good idea to proactively manage and respond to reviews, addressing any negative feedback in a professional and customer-centric manner. By consistently delivering excellent service and building a positive online reputation, home service businesses can enhance their SERP rankings and attract a steady stream of local leads.

Get Even More Local Reviews

To supercharge your review generation efforts, optimizing local SEO is crucial. We’ll provide valuable tips on how to optimize your local SEO and offer guidance on selecting the right feedback management tools for your business. Learn how to seamlessly integrate these tools with your review generation process, maximizing your chances of attracting more positive feedback.

The importance of reputation management for business success cannot be overstated. By implementing the strategies discussed in this article, you can pave the way for more reviews and a stronger SERP presence. Join the ranks of successful businesses who have partnered with us LMH Agency to achieve remarkable results. Don’t miss out on the opportunity to unlock your business’s growth potential. Contact us today so we can help you transform!

How to Get More Solar Leads in 2023

The sun is the world’s most abundant energy source, radiating more potential power onto the Earth in a single hour than the entire human civilization uses in a year. Yet many solar businesses struggle to capture a piece of this vast market and establish themselves as trusted providers in a competitive environment. The problem isn’t the quality of their products or their dedication to sustainable energy. Rather, it’s an issue of visibility and reach. 

In today’s digital-first world, a solar company’s success relies heavily on its online presence. With hundreds of other solar companies vying for the same audience, establishing your brand online is more challenging than ever. A robust digital marketing strategy is essential for solar businesses to increase their visibility, generate more leads, and ultimately, grow their client base.

Through the strategies and best practices we’ve curated in this comprehensive guide, you’ll learn how to elevate your solar business above the competition, effectively connect with your target audience, and generate the leads necessary to thrive. 

Solar Leads

Expand Your Solar Business and Generate More Leads

Effective digital marketing begins with setting clear objectives, identifying your target audience, and crafting a comprehensive marketing strategy. By understanding who you’re marketing to and what you aim to achieve, you can develop more effective campaigns that speak directly to your audience’s needs and aspirations. 

A strong online presence is critical in the digital age. Through a combination of a user-friendly website, engaging content, and strategic use of digital marketing channels, you can connect with potential customers, build trust, and drive more leads. 

Solar Websites Best Practices

The cornerstone of your online presence is your website. It’s where potential customers learn about your offerings, see proof of your work, and ideally, make the decision to reach out. To create an effective solar business website, prioritize professionalism, user-friendliness, and mobile optimization.

Your website should include clear and compelling calls to action, engaging content, and testimonials from satisfied clients. The navigation should be seamless, and the design should reflect your brand’s personality and values. By leveraging LMH Agency’s web design services, you can create a website that’s tailored to your solar business’s unique needs. 

Create Effective Content for Solar Websites

High-quality content is key to building trust and establishing your company as an industry authority. With the right keywords and SEO optimization, this content can also help improve your visibility on search engines, driving more organic traffic to your website.

Content comes in many forms – from educational blog posts to infographics, videos, and customer success stories. Each content type serves a unique purpose and resonates differently with your audience. The more diverse and relevant your content is, the better you can engage with your audience and guide them down the sales funnel. LMH Agency’s content marketing and SEO services can help you create a winning content strategy.

[h2] Solar Business Ads Strategies for Conversion

Paid advertising is a powerful tool for increasing visibility and driving traffic. By identifying targeted platforms and crafting compelling ad copies, you can reach a larger audience and attract more leads.

Paid advertising channels like Google Ads, social media advertising, and display advertising offer unique benefits and targeting capabilities. With LMH Agency’s paid ads management services, you can optimize your ad campaigns, drive better results, and get the best return on your investment.


Solar SEO Tactics for More Leads

Search Engine Optimization (SEO) is a game-changer for solar businesses. By conducting thorough keyword research and implementing on-page and off-page SEO techniques, you can boost your website’s visibility on search engines and attract more organic traffic.

From optimizing meta tags and URLs to enhancing website speed and implementing structured data markup, SEO can significantly improve your online presence. Local SEO, in particular, is crucial for solar businesses, enabling you to target customers in specific geographical areas. LMH Agency’s SEO services offer expert assistance in crafting an effective SEO strategy.

Leverage Social Media for Even More Leads

Social media is a powerful marketing tool that allows you to interact directly with your customers and promote your solar installations and educational content. Regularly sharing engaging content, such as project updates, informative posts, and exclusive offers, can help you build a loyal following and generate more leads.

Social media platforms also enable you to engage with customers, answer their queries, and encourage user-generated content, further building trust and credibility. LMH Agency’s social media management services can help you maximize your social media marketing efforts.

The importance of digital marketing for solar businesses cannot be overstated. From establishing a professional online presence to crafting compelling content, executing effective SEO strategies, and harnessing the power of social media, every aspect of your digital marketing strategy plays a vital role in expanding your solar business.

However, navigating the complexities of digital marketing can be challenging. Partnering with a professional digital marketing agency like LMH can help solar businesses overcome these challenges and generate more leads. With our experience and expertise, we can help you harness the power of the sun – and the power of digital marketing – to light up your business’s future.

11 SEO Essentials for Home Services Businesses in 2023

Are you struggling to reach your maximum audience and enhance engagement, even with a strong online presence?

Many business owners just like you face this challenge, but the key to unlocking success lies in harnessing the power of search engine optimization (SEO).

In the world of content marketing, SEO plays a vital role in driving results and ensuring your message reaches the right people. In this article, we will explore 11 SEO essentials that will transform your content marketing efforts in 2023 so you can get found, stand out, and earn more (way more).

11 SEO Essentials for Home Services Businesses

#1. Develop an Effective Content Marketing Strategy

A solid content marketing strategy forms the foundation of your most successful SEO efforts.

Start by understanding the role of content marketing in extending your business reach and online presence. Identify your target audience and their needs, allowing you to tailor your content accordingly.

For example, if you specialize in floor coverings, you could write content strategically targeted to people who are seeking answers to questions they have about the process.

By developing an effective content marketing strategy, you can create compelling content that resonates with your audience and drives organic traffic. For effective SEO strategies, consider partnering with a professional marketing agency that works in your specific niche (psst we happen to know some experts).

SEO essentials for home services

#2 Understand the Concept of Quality Content

Quality content is the backbone of any successful SEO campaign. To create content that truly stands out, you must understand its impact on SEO and the key elements that make it valuable, informative, and authoritative.

By focusing on these aspects, you can craft content that adds value and engages your audience. Discover the importance of the content marketing ecosystem and how it fuels success.

#3 Create Engaging and Shareable Content

Engaging content is the key to retaining your audience and increasing user interaction. Utilize techniques such as storytelling, interactive elements, and multimedia to make your content more compelling. Encourage user-generated content (UGC) to foster a sense of community and empower your audience. Learn more about creating engaging content here.

#4 Resonate Content with Your Audience

Understanding your audience is crucial for crafting content that resonates. Conduct thorough audience research to gain insights into their preferences and interests. Tailor your content to meet their needs and personalize your messaging. Segmenting your audience allows you to deliver highly targeted content that speaks directly to their desires. For example, if you offer both plumbing and HVAC services, you could divide your audience into these two distinct groups to target them individually.

Discover expert tips on personalizing content and segmenting audiences here.

11 seo essentials for plumbers

#5 Showcase Expert Content

Establishing your authority as a leader is essential in the eyes of your audience and search engines. Leverage your bio and credentials to showcase your expertise, authority, and trustworthiness (E-A-T). Incorporate testimonials and case studies to build credibility, and consider publishing guest posts from industry leaders to further enhance your reputation.

#6 Optimize Your Website Content

A strong online presence is crucial for success, and optimizing your website content is an integral part of that journey. Strategically utilize relevant keywords throughout your content to improve search engine visibility. If you don’t know the best keywords, we are happy to help you run a keyword analysis so you can stay one step ahead of your competitors.

If you really want to go the extra mile, be sure to optimize on-page SEO elements such as meta descriptions, title tags, URL structures, user interface (UI), and user experience (UX). Discover more about the power of a strong online presence here.

#7 Image Optimization and ALT Tags

Images play a vital role in content and SEO. Optimize your images for faster loading times and improved user experience. Ensure each image has a descriptive alt tag to provide search engines with context and improve SEO. Learn more about image optimization and ALT tags here.

#8 Craft Effective Content Headings and Titles

Compelling headings and titles are crucial for SEO. They capture the attention of both search engines and users, increasing your content’s visibility. Learn effective strategies for writing SEO-friendly headings and titles, along with best practices for optimizing them, here.

#9 Build Strong Backlinks

Backlinks are an essential component of a successful SEO strategy. They improve your website’s authority and visibility in search engine rankings. Implement strategies such as guest blogging, influencer outreach, and content promotion to build strong backlinks. Utilize tools to identify and track backlinks, ensuring you stay on top of your link-building efforts.

#10 Enhance Website Speed

Website speed directly impacts user experience and SEO. Optimize your website’s loading speed by optimizing images, minifying code, implementing caching techniques, and more. Discover proven strategies to accelerate your website’s performance here. Additionally, utilize tools to measure and monitor your website’s speed here.

#11 Utilize Content Analytics

Tracking and analyzing content performance is crucial for making data-driven decisions and identifying areas for improvement. Utilize tools like Google Analytics to gather valuable insights into user behavior and engagement. Interpret the data to refine your content marketing strategies and adapt to the latest trends.

Incorporating these 11 SEO essentials into your content marketing strategy is vital for achieving success in 2023.

Remember, professional assistance can make a significant difference in managing your content marketing strategy effectively. Contact our team at LMH Agency today to unlock the full potential of your content marketing efforts. Take the first step towards success by contacting us today!

Scale Your Contractor SEO using ChatGPT

contractor SEO with chat GPT

Search engine optimization (SEO) is a critical component of any successful local business. It helps to ensure that potential customers can find you online, and gives you an opportunity to create a strong online presence for your company. 

In today’s digital world, it’s essential for all companies, large and small, to understand how to optimize their SEO for maximum visibility. This article will help you understand the concept of OpenAI and ChatGPT to completely revolutionize your business.

But first…what is OpenAI?

OpenAI is a revolutionary AI-powered platform that can help businesses to scale their SEO efforts and better capture potential customers online. With OpenAI, small businesses can create highly targeted and customized SEO campaigns in a fraction of the time it would take to manually develop and implement an SEO strategy.

The platform enables businesses to quickly analyze and modify their SEO techniques to ensure that they are optimized for their target audiences and current trends. One of the primary benefits of OpenAI is that it can help your business to more effectively target local customers. 

The platform provides marketers with valuable insights into local search trends and allows them to identify the best keywords to use in SEO campaigns. This helps to ensure that a business is targeting the right demographics in their local markets, and makes it much easier to reach potential customers within their geographic area.

How can ChatGPT help me?

ChatGPT helps businesses to succeed by improving customer service and generating more leads. ChatGPT can provide personalized product recommendations and support in real-time. 

This can help your businesses better understand their customers and their needs, and provide a more tailored customer service experience. This can result in more effective lead generation and increased sales.

Additionally, ChatGPT can help businesses create efficient processes and automate tasks. 

Every small businesses is looking to maximize their resources and free up time to focus on more important tasks and ChatGPT can help by creating efficient processes such as customer support, lead generation, appointment scheduling, sales processes, order tracking and more.

Getting started with ChatGPT is easy! You can use the ChatGPT API to integrate ChatGPT into your own applications. Alternatively, you can use the ChatGPT web app to explore its capabilities without needing to write any code. We’ve been using it a lot and really feel like this tool is *the* game changer for the home services industry. If you need any help, be sure to contact us!

On SEO and Paddle Boards with David Baer

digital marketing for home services

I had a great time sitting down with David Baer’s podcast, More Perfect Marketing, to talk about my personal entrepreneurial journey and how I went from owning a paddleboard shop to running a full-scale digital marketing agency for general contractors. We all start somewhere, and it’s usually different from where we end up!   

I’m a huge fan of David’s podcast because he dives deep into the backstories and motivates small business owners with his incredible community, books, courses, and research on high-impact digital marketing and scaling the smart way. If you haven’t checked him out yet, I suggest diving into his website at baeronmarketing.com to learn more. 

In this podcast, David and I discuss so many nuances of my journey and lessons in business, including: 

– Starting my first business venture with my brothers based on a passion for wakeboarding (and failing)

– Launching two paddleboard shops that catapulted me into the publishing world

– Scaling our business through a sustainable, niched social media community

– Hiring friends and adding value to your business by being a giver, first and foremost

– Getting familiar with local marketing and supporting service-based businesses

– Learning by trial and error when it comes to partnerships and a bigger vision

– Understanding search engine optimization, the rule of reciprocity, and doubling down on what matters most to your community 

And so much more.

Don’t miss this one, especially if you’re in the home services industry! Listen to the full podcast below: