Posts By: Julie Hays

Quick Start Guide: Optimizing Local SEO

Posted March 20, 2023 by Julie Hays & filed under SEO.

Optimizing Local SEO is crucial if you want your business to be found by potential customers in your local area (which – let’s be real – you do).

Regardless of what you’ve heard, SEO is not just one thing. Rather, it’s an entire range of components that all add up to making your company the one that comes up when a prospect searches for what you do in your area. The possibilities with SEO are endless as you continue to grow, but if you haven’t gotten started yet – here’s a quick start guide you can use to get yourself set up for success.

Take these steps now! You’ll be so glad you did it later. Here’s an easy-to-follow process for optimizing local SEO:
Step 1: Optimize your Google Business Profile

Your Google Business Profile is a free listing that appears in Google Maps and search results when people search for businesses in your area. To optimize your Google Business Profile, you must (must must) ensure it is complete and accurate. Here are some things you can do:

1. Claim your profile: If you haven’t already, claim your profile on Google My Business. This will give you control over your listing and allow you to update and respond to reviews.

2. Add accurate information: Make sure your business name, address, and phone number (NAP) are accurate and consistent across all online directories and platforms.

3. Choose the right categories: Select the most relevant categories for your business and ensure they match your products or services.

4. Add photos: High-quality photos of your business can help make your profile stand out and give potential customers a better idea of what to expect.

5. Get reviews: Encourage customers to leave reviews on your profile, as this can improve your search rankings and help potential customers decide whether to choose your business.

Step 2: Use UTM Codes to Track Traffic

UTM codes are tags you can add to the end of your website URLs to track traffic from different sources. For example, you can add a UTM code to a link that you share on social media or in an email newsletter to see how many people click through to your website from that source. This can help you measure the effectiveness of your local SEO efforts and make adjustments as needed.

Step 3: Build Citations

Citations mention your business name, address, and phone number (NAP) on other websites. Building citations can help improve your local search rankings and make it easier for people to find your business online. To build citations, add your NAP information to your website and then list your business in local directories, such as Yelp, Yellow Pages, and Angie’s List.

Step 4: Create High-Quality Content

Creating high-quality content is an important part of local SEO. This includes creating blog posts, articles, and other types of content that are relevant to your business and your local area. Your content should be informative and engaging, and it should include keywords and phrases that people are searching for in your area. This can help improve your search rankings and drive more traffic to your website.

Step 5: Build Links to Your Website

Building links to your website is another important part of local SEO. This involves getting other websites to link to your website, which can help improve your search rankings and drive more traffic to your website. To build links, start by contacting other local businesses and asking them to link to your website. You can also create content other websites will want to link to, such as infographics, how-to guides, and other resources.

By following these five steps, you can optimize your local SEO and make it easier for people to find your business online. Remember to track your results using UTM codes and make adjustments as needed to ensure that your local SEO efforts are as effective as possible. Contact us if you need any support, we’re here to help!

Why SEO is Important to Focus on During an Economic Slowdown

Posted March 2, 2023 by Julie Hays & filed under SEO.

While everyone is busy losing their mind over the economy slowing down, it’s essential to focus on cost-effective marketing strategies that can help you attract and retain customers. While everyone else is cutting back on their marketing, history shows time after time that those who lean in on optimizing their marketing will make an even bigger impact in the year to come.

Because let’s face it, your HVAC business is essentially recession-proof. You’ll always have a problem to solve and people to help – the key is to ensure they can find you and that you stand out from your competitors through your search engine optimization (SEO). It’s the OG, long-game move that separates the wheat from the chaff.

It puts you into a new caliber of lead generation and predictible revenue when it’s grown and managed effectively. All you need to do is to do is to get clear on your gaps and provide quality content that’s genuinely helpful (and masterfully implemented) to speak to the search engines.

Whether you’ve never heard of it before or know that SEO is the thing you’ve been needing to focus on, here are 5 good reasons to start now:

Increased Visibility

SEO can help you increase your visibility online, making it easier for potential customers to find you. It doesn’t get much simpler than that! A slow economy only means you need to get a little more creative to set yourself apart, and SEO is the best way to do it. It’s like laying a really firm foundation you can keep building on for more and more brand awareness. By optimizing your website for search engines, your HVAC company can increase your visibility and attract new customers actively searching for your services.

We’re speaking to HVAC companies in this particular article, but SEO is critical for every business in today’s economy. So, apply what you read here to your business in whatever industry you fall into.

Increased Trust and Confidence

When your company’s website appears at the top of search engine results, it immediately builds trust and confidence.

You want this, right? We all want this. Scrolling feels hard for some reason, and we don’t want our potential customer working any harder to find us than they already have to, so we want to be on top.

You’ll sleep a lot better at night knowing your business is showing up on Google Business Profile, Apple Maps, and high in the ranks on the search engines. It works and it doesn’t take an army to set it up (just a cool team of digital marketers who get it).

Better Targeting

As an HVAC company, SEO allows you to better target your audience by using keywords and phrases that potential customers are searching for. This can help you reach your target audience more effectively and increase your chances of attracting new business. For example, if you specialize in air conditioning repair, you can optimize your website for keywords related to “air conditioning repair.”

In a downturn, there may be some folks out there tempated to fix things themselves, and they’ll look to Google or even YouTube for tips and advice. This is where you can be a guiding support for them, build a relationship with them, and encourage them to partner with you so they can get the reliable help they need. There are limitless possibilities for targeting new audiences with different kinds of content.

Long-Term Benefits

One of the guys around the office always says that good SEO is like growing bamboo. It takes time, you have nurture it, but then it becomes a dense forest that continually provides water. SEO is playing the long game to build your audience.

Once your website is optimized for search engines, it can continue to rank well for years to come, helping you attract new business over and over again. And it’s not looking to change any time soon. Most 2030 marketing forcasts show that SEO will continue to shift and adapt to user preferences online. So if you haven’t started investing in your SEO strategy – now’s the time.

Increased Revenue

And finally the reason we’re all here: SEO can significantly increase your revenue.

When you keep feeding the content machine and putting intentionality into your SEO, you’ll continually have a steady stream of leads coming in so you can pivot your business based on your data and figure out how to service them better and earn more.

Good SEO takes lead generation off the table (in terms of needing your attention), so you have time to think and do what you do best to hit that next level.

The bottom line here is that SEO is an important business strategy to embrace regardless of what the economy’s doing – but a slowdown provides a unique opportunity to set yourself apart by investing in your digital presence. Reach out if you need help or have any questions! We preach it because we’ve seen it work and our clients love our proven frameworks that optimize your brand presence from the inside out.

Power Your SEO with Apple’s Map Pack

Posted February 28, 2023 by Julie Hays & filed under SEO, Tips & Tricks.

It’s finally here! It’s been a long time coming, and now you can finally list your business on Apple’s maps (instantly giving you another platform 45% of people use daily).

Apple’s Business Connect is simple to set up and essentially makes sure that people can find you from their iPhones or tablets. Like Google Business Profile, you can list your services and locations, upload photos and videos, create custom messages, and more that optimizes your SEO. In fact, there’s an entire Map Pack that we think will be huge for home services businesses over the next few years. Since it’s still new, it’s an amazing time to jump on and start using it to grow from the outset.

What is Apple’s Map Pack?

Apple Map Pack is a feature of Apple Maps that shows your business’s information to potential customers. It includes a business’s name, address, phone number, website, and other relevant details that are pretty standard.

The reason we think Apple Map Pack is so huge is because it improves your local SEO rankings, as Apple Maps is an important source of local search results. If you’re a business that serves a local community – get on this!

The more visibility a business has on Apple Maps, the more likely it is to be found in local search results, which can lead to more customers.

One of our clients recently shared:

I have been using Apple Maps Pack for a few months now, and I am incredibly impressed. The maps are incredibly detailed, and the directions are spot on. I have never had an issue finding my way anywhere, and the app is incredibly easy to use. The best part is that it is completely free, which is a huge plus. I highly recommend Apple Maps Pack to anyone looking for an easy-to-use and accelerated mapping app.

How Do I Get Started?

To get started using Apple Map Pack, first, download and install the app from the App Store. Once the app is installed, open it and follow the on-screen instructions to set up the Map Pack. Depending on the version of the Map Pack you’re using, you may need to sign in with your Apple ID or configure a few settings before you can start using the app. Once everything is set up, you can explore the maps, search for places, and use the other features that the Map Pack offers.

Once you’re set up on Apple Maps, ensure you’re good to go on the Google local map pack too. If you’re not set up there yet either, here’s a quick process for getting started:

1. Go to Google My Business (https://www.google.com/business/) and click the “Start Now” button.

2. Sign in with your Google account.

3. Enter the name of your business.

4. Enter your business address.

5. Select a business category from the list.

6. Enter a contact phone number and website URL (if applicable).

7. Click the “Submit” button to finish the setup.

8. Once your business is verified, you can add additional information, such as images, hours of operation, and more.

9. After verifying your business, it will appear on Google Maps and the local map pack.

Okay, that’s our local SEO maps schpiel of the day. I hope this helps you get a little more leverage, and you can always get in touch with us if you have any questions about digital marketing. We’re here to help!

The Content Marketing Ecosystem: Why it Works

Posted February 13, 2023 by Julie Hays & filed under SEO, Tips & Tricks, Websites.

When trying to build a brand, it’s important to be consistent with your marketing. In fact, digital marketing is more about communication (which is where content marketing comes into play). No need to spend a lot of time trying to recreate the wheel or think of stuff to write about.

Today, we’re going to teach you how to create a content ecosystem that makes your life a lot easier and results from your marketing that much better.

What Is a Content Ecosystem?

Regardless of whether your business focuses on the automotive industry, home services, or legal issues, a strong content marketing strategy can increase awareness of your company while saving you hours of time spent creating.

You can create an individual blog post, social media post, landing page, and podcast or you can create one piece of content and turn it into 10 so it can be shared across platforms. That’s the beauty of a content ecosystem. It’s more sustainable, way more practical, and keeps dollars for marketing lean while going the distance to hit your goals.

Building a content ecosystem strategy means that you get more intentional by using content across all of your media and marketing channels when you create something worthwhile to your community of prospects and customers. You might write an entire article about your latest services but use key points from the article to make posts on your social media platforms. You might then also decide to make a long-form video about that blog and share it on YouTube.

Additionally, it’s important to use unbiased data to direct the content you create. So be sure to pay attention to what’s resonating in your community and create more of that. Use the 80/20 rule (20% of your content will bring in 80% of the results so always double down on what works). Your personal opinions and experiences are awesome, and they can also prevent you from truly making content that attracts viewers and, ultimately, customers.

Why Is a Content Ecosystem Important?

Having a content ecosystem is essential because it can increase your reach and give you back so much of your time. When you create content that you can use across all your media outlets, you save yourself time and energy of constant creation. Your viewers and prospects want consistency when they go to their social media platform of choice, and they also want to see similar content on your website. While quick and flashy might work for some media channels, many consumers today want to be well-informed on products and services. So our advice is to create content that actually makes a difference in their lives or gets them to think about something in a new way that could truly benefit them.

How To Make a Content Ecosystem

Here’s how to get started:

1. Support the User Experience

No matter where your customers or prospects see your content, you want to ensure that the content supports their experience and that they have a positive interaction with you. You want them to leave every interaction they have with you feeling a little more empowered, inspired, or confident in their choices. Consider the audiences of your different platforms, how old they might be, and how you can tailor what you share to reach a wider audience.

2. Optimize Content

Your audience goes to your website or social media account to search for specific information. Even if it’s just a few people coming to your digital space, make sure that your content is optimized so that viewers leave with the information they need to decide if they want to work with you or purchase your products or services. Keep it simple and make things you think can really help people. Another good way to look at it is to think about who you want to talk to and give them what you have to say.

3. Choose the Right Topics and Tools

Before creating your content ecosystem, analyze your business and your audiences across platforms. Think about what information potential customers might seek when researching topics connected with your company. If you use content based on what your clients want, they’re more likely to take advantage of what you offer. Take advantage of tools like Trello, Asana, or Notion to plan a few great pieces of content every month and hire contractors or a team who can break down every piece and funnel it into your website, email, advertising, and social channels. There’s a lot you can automate with a solid process and good tools.

To recap, creating a content ecosystem simplifies your life, vastly improves your marketing, and offers useful content for your audience and customers. With each post you create moving forward, ask yourself how you can use the content across all of your digital marketing. Give us a call if you need any help.

How to Get More Construction Leads for Your Business

Posted February 9, 2023 by Julie Hays & filed under Tips & Tricks.

When you have big plans to scale your construction company, getting a steady stream of quality leads is crucial for your growth. You can play the long game through referrals and mailers, or you can take a few (beneficial) shortcuts by utilizing localized digital marketing to tap into your ideal audience. Ready to make waves and get more construction leads? Let’s dive in.

Establish a Niche

While you may very well be able to build and renovate anything and everything, establishing a niche, such as home remodeling, helps your construction company stand out in a massive industry. According to a recent article published in Construction Business Owner, companies specializing in their services win nearly twice as many construction bids as competitors who don’t focus on a particular niche. When establishing your company’s service offerings, align your work with your experience and interests. Monitor your target audience’s needs and ensure the services you offer align with them (and you can execute them flawlessly).

Develop an Engaging Website

In today’s market, you can’t afford to not have a high-quality website. It immediately establishes trust, and it has the power to put you directly in front of everyone in your community searching for *exactly* what you do. As you already know, trust and professionalism are essential because quality matters deeply to your prospects. Keep it simple with clear CTAs and optimize for SEO so you appear higher in the rankings.

Emphasize Your Value

When sharing information about your business, ensure you’re sitting on the same side of the table as your prospect and emphasize your value. Consider creating tips and blog articles that can help someone find the right construction company, and share case studies of the best work on your website and social media. If you provide estimates to clients via email, include a link to a case study in your first communication with a lead to show your company’s value. Do your best to put yourself in your prospect’s shoes and showcase what’s in it for them when they work with you.

Create Engaging Content

Engaging content encourages users to respond to, share, and interact with it. Make sure that everything you share addresses your target audience. Use different types of content, experimenting with short-form videos, GIFs, infographics, memes, and images to see what resonates with your core audience. Investing in paid ads can also skyrocket your brand awareness and engagement when done correctly, so work with an agent who gets what you do and can help you be intentional about your paid advertising.

Visit Networking Groups

Networking groups can be a fantastic resource if you want to be recognized as a trusted leader in your community. Nothing will ever replace face-to-face communication and relationship building, so get in touch with your local chamber of commerce and professional groups in your niche. We always suggest your local chamber because they can connect you with companies that might need your construction services or individual community members looking for home services and construction-related needs.

Business Network International (BNI) is another networking group you might want to join. BNI is the largest and most successful networking group, offering access to local and global members in the construction industry.

Make Yourself Useful to Others

In the construction industry, specializing in a particular area can make you more helpful to companies that aren’t experts in the same niche. Look for ways to make your company beneficial to other local companies and take on work that can help you build your presence.

Use these tips to get more construction leads and in turn, grow your construction business. You can stand out in the construction industry by showcasing your company’s best work, networking, and ensuring that your digital presence is engaging. Want to catapult your quality lead gen through strategic digital marketing with an agency that gets it? Contact us today for a free consultation.

5 Common Web Design Features That Hurt Conversions

Posted February 2, 2023 by Julie Hays & filed under Websites, Tips & Tricks.

If you’ve mastered the SEO game and have traffic coming to your website, but you’re not getting a steady stream of leads…you’ve got to shift your focus to conversions.

Your website’s conversion rate is the percentage of visitors who take the desired action, such as getting in touch with you, signing up for your newsletter, or making a purchase. It’s what turns prospects into leads, and it’s what you’re ultimately wanting from your marketing efforts.

Many factors can influence your conversion rates, but one of the most important is your website’s design. A well-designed website is easy to navigate and simple to use, encouraging your visitors to take immediate action. The trouble is, we can get really tempted to overexplain or add a bunch of bells and whistles that seem like a good idea, but they can actually hurt your conversions by making your website harder to find, slower to respond, and difficult for people to know exactly how to reach you.

Here are a few of the most common web design features that can hurt your conversions (and what you can do to fix them).

Slow Loading Pages

One of the most common obstacles we see is slow loading times due to high-resolution graphics, images, or videos in the wrong places. While they look amazing, they can slow down your website. When you only have 3 seconds to make a good impression, speed is crucial! What’s more, your authority score can suffer if it’s not built out properly (more on this later) which takes away from your SEO efforts altogether.

Our Advice: Put high-resolution images or videos on your home page, and save low-resolution images for your landing pages. You want people to linger on your website, so engaging and high-quality content makes sense there. Landing pages are meant for quick conversions, so use lower-resolution images or optimize them so they load much faster. You can also test your webpage loading speed to keep identify ways to optimize pages to load quickly.

Poor Navigational and Organizational Web Design

Poor navigation makes it hard for visitors to find what they’re looking for on a website. Putting a lot of links in the primary navigation menu makes a site confusing. Too many drop-down menus make the navigation confusing. For website organization, simpler is better. Using standard navigation conventions, like listing the home page first and the contact page last, helps users quickly find what they’re looking for on a website.

Outdated Websites and Pages

Website visitors are looking for relevant, current content. If a website looks old or outdated, users will often leave to look for more up-to-date information. Change the landing page frequently and indicate that the site is current with up-to-date content or recent photos. Regularly adding blog posts with dates is another way to show visitors that the site is active and maintained.

Visual Crowding

Reading on a laptop or digital device is different from reading a book. A webpage needs plenty of white space since users scan webpages instead of reading word for word. Create white space by using headings to break up the content and write short paragraphs of less than 100 words. Bullet points also break up the reading, are easy to read, and help website visitors understand online content and stay engaged. Images and graphics can also lead to visual crowding. Add high-quality images with plenty of white space around them on all edges.

Lack of Clear Customer Path

Creating a clear customer path is the first step in designing any webpage. Structure a webpage with the user experience in mind and know exactly what you want your visitors to read, think, and do while they’re on that webpage. Large blocks of text and too much clutter make it difficult for visitors to decide what to do next. Buttons and images crowded with text around them or bunched together make it challenging to know where to go. Identify what action you want a site visitor to take and design the whole page with that purpose in mind.

Your home services, legal, or automotive website can be a valuable source for new customers. Key elements of high-converting websites include effective web design and proper SEO. If you’re looking for a custom website with measurable conversion metrics, contact our digital marketing professionals to ensure your site is performing at its best and bringing a steady stream of new leads to your business.

5 Easy HVAC Website Ideas You Can Do Quickly

Posted January 31, 2023 by Julie Hays & filed under Websites, Tips & Tricks.

A significant component of HVAC marketing efforts is an appealing and engaging website. If you’re struggling with web design or the overall appearance of your HVAC company’s website, consider the following five easy website ideas that you can implement right away.

Create a Review Carousel

Establishing trust and credibility are two essential aspects of an HVAC company’s website. After all, the technicians will be in the homes and businesses of clients. Clients need to feel they can trust the employees to do good work and be honest and upfront with the needs of their HVAC systems.

By creating a review carousel, you can establish trust with people who visit your site. In your carousel, include images of the people who left the reviews to show that they’re real people, along with a five-star icon and where the client left the review. By incorporating reviews left on third-party websites, you can improve the credibility of the information shared.

Make It Easy to Get a Quote

The top of every selling page on your home services website should have a place for a visitor to request a quote. The form that allows a user to get a quote should be brief and easy to complete. When creating the design of your website, incorporate a button that enables visitors to request quotes at the top-right corner of every page.

Include Photos Whenever Possible

Photographs of real people are more appealing than obvious stock photos. Incorporate pictures of people wherever you can on your website. If you don’t have images of your service technicians, schedule a photographer to take professional, consistent photographs of your team members in their uniforms. When customers visit your site, they can see what their technician looks like and feel more comfortable with who will be working in their home or business.

It’s also helpful to include images of the support staff, such as a group photo of the entire team.

Display Contact Information Everywhere

Make it as easy as possible for potential clients to reach out to your business by including contact information in multiple places on the site. Place a phone number, website, or email address with every paid advertising campaign, account, and outreach effort if your company uses social media. Although some customers may prefer not to call, others will use the phone number immediately to request service at their home or business.

Improve Your Website Design

Improving your website’s design can increase engagement and help it to rank higher on search engines. A clean design should include white space, visually appealing imagery, and formatting that breaks up walls of text. As you consider how to improve the site’s design, take inventory of the content on each page too. Every page should have at least 500 words of copy, and you should split the text into sections for easier scanning. Think about SEO value of your copy and ensure you have keywords related to your services in the content.

By investing in your HVAC company’s website, you can create a more engaging experience for those who visit it. A strong web presence and other digital marketing efforts can help establish your credibility and professionalism as a trusted resource in the HVAC services industry.

Paid Ads for Plumbers: Calculating ROAS and ROI

Posted January 23, 2023 by Julie Hays & filed under Paid Ads.

Okay, so you’re ready to run your paid ads…but you might be wondering how to really understand if they’re working for you. This article breaks down how to easily run the numbers to determine if you are heading in the right direction, whether you work with an agency or run them yourself.

Return on Ad Spend (ROAS) and Return on Investment (ROI) may sound similar, but their importance in your strategic investments operates entirely differently from one another. Explore the differences between the two concepts so that you can understand how to calculate each and meet your company’s specific digital marketing goals.

The Differences Between ROAS and ROI

ROAS is often mistakenly calculated as ROI. However, not only do their calculations differ, but the purpose of each can significantly impact the way your company interprets its data from digital marketing.

Return on Investment (ROI) is the business-driven statistical analysis that measures the investment returned (after expenses contributed to ad campaigns have brought in revenue.) This return is only calculated as an earning after you’ve accounted for all advertising costs.

By contrast, Return on Ad Spend (ROAS) focuses more on the advertiser’s side. It measures the efficacy of your advertising campaigns by understanding how much money results per dollar spent. You can calculate ROAS for various initiatives, from focusing on just one ad to understanding your returns from annual advertising expenditures.

How to Calculate ROAS

Calculating ROAS is more straightforward than it seems. Consider this example: You have decided to spend $1,000 on a digital advertising campaign. It generates $5,000 in revenue for your company. You would calculate your ROAS by dividing your revenue by the money invested in the digital advertising campaign, or in this case, $5,000 divided by $1,000. Your ROAS for this campaign would be 500% or a ratio of 5-to-1. The more effective your digital advertising campaign is, the higher your calculated ROAS will be.

How to Calculate ROI

Understanding the calculation for ROI adds an extra factor for businesses to pay attention to their bottom line. For this scenario, we focus on the campaign’s total revenue and subtract the cost before dividing it by the cost itself.

For example, let’s say a specific advertising campaign has brought in a revenue of $10,000, but the cost of the campaign was $2,000. First, we would subtract $2,000 from $10,000, leaving $8,000. Then, you would divide your revenue with the subtracted cost by the total cost, or $8,000 divided by $2,000, resulting in 4. That leads us to a ratio of 4-to-1, or an ROI of 400% for this advertising campaign.

Key Takeaways From the Concepts

Now that you understand the differences between ROI and ROAS and are comfortable with their separate calculations, you can focus on how the data benefits your company. ROI drives the decisions created by most companies, but focusing on the ROAS can be the deciding factor in ensuring you receive the most value for your digital marketing ventures. Improving your ROAS from here can involve simple steps. Consider eliminating extraneous costs, ensuring that the content of each advertisement fits your needs, and timing the release of your advertisements appropriately. With a better understanding of your returns, coupled with the help of a capable digital marketing team like LMH Agency, your revenue is sure to grow exponentially.

The Real Problem with DIY Website Builders

Posted January 16, 2023 by Julie Hays & filed under Websites, Tips & Tricks.

These days, every business should have a website.

A website helps drive traffic to your brand and expand consumer knowledge of what you offer. While using a DIY website builder might be tempting, the DIY route usually isn’t the best course. Many options claim that creating a beautiful, customized website for any business is quick and easy. Unfortunately, like many do-it-quick schemes, these advertisements are often too good to be true.

Discover several reasons you shouldn’t use DIY website builders.

SEO isn’t Optimal

DIY website builders can overly simplify search engine optimization. While they might be easy to use to create a website, Google won’t like how the coding appears behind the scenes. Many website builders hide code, making it difficult for search engines like Google to understand what your website is all about. If a search engine doesn’t understand the code on your website, your website will never rank well in searches, which, let’s face it, is why you have a website.

SEO is an essential component of all the content on your site, so don’t neglect it.

Site Management isn’t Efficient

You want your website to be professional and tailored to your company. When you use a DIY website builder, the company’s servers will host it. The company’s name will appear in your link URL. A link that has additional info in the URL looks messy and unprofessional. If you choose to use your domain, you’ll have to pay an extra fee, which can add up in the long run.

Using a company like LMH Agency to create your website gives you more control over the management of your website so that you can make web design changes efficiently.

Customization is Lacking

Although a DIY website builder will claim that you can make a customized website using its services, you’ll find that it can be lacking. Most DIY website builders only provide a limited number of web design themes, causing many of the websites made with their platforms to look similar.

The menus and functionality of these websites are also less than ideal, as your business likely has specific needs that make it unique. Often, the number of pages your website can have is also limited, so you may have to forgo the “about us” section or a “contact us” page.

Ownership Issues Can Arise

When you use a DIY website builder, you don’t own your website.

The company you use to create the website does. This arrangement can be troublesome, as most businesses plan to operate long into the future, and if the website company folds, you lose your content. Not only will you lose any of the content you’ve laboriously created, but you’ll also lose any of the contact information attached to the site. Email lists and any guest post relationships you’ve built with your web design will all be gone.

Don’t let DIY website builders tempt you. If you need a customized website that fits your business model perfectly, contact the team at LMH Agency. We have experts who can make your website stand out. By getting to know your business model, we will make the perfect website that meets your business goals.