Posts By: Andrew Kyle

How to Get More Leads for Your Foundation Repair Business

foundation repair SEO tips

Do you want to know what the foundation of your foundation repair business is? While the appropriate materials and equipment are important, thoughtful marketing efforts can help you build a loyal client base. Below are some of the most effective ways to get leads for your foundation repair business.

Perfect Your SEO

Perfecting your foundation repair business’ SEO is one of the most affordable ways to increase your business’ leads. While it generally takes four to six months to see improvements in SEO, this method produces long-term results. Some businesses choose to have in-house team members make adjustments to their websites’ SEO, while others hire outside agencies to do it for them.

Improving a website’s SEO may involve implementing the proper keywords. You can start by researching which keywords draw the most website traffic in your area. Your results may lead you to incorporate keywords like “foundation repair near me,” “foundation contractor,” and “house foundation repair” into your website. Perfecting your website’s SEO may also involve making the meta titles and descriptions more concise. You may adjust the meta titles’ and descriptions’ length and include calls to action to increase their effectiveness.

Invest in Paid Google Ads

Investing in paid Google Ads is another way that foundation repair businesses can get more leads. Paid Google Ads produce more instant results, and they help your business compete with local ones in your area. With Google Ads, you can quantitatively measure the success of your campaigns and control how much or how little your business spends on advertising.

Post on Social Media

Make it a goal for your foundation repair business to stay active on social media. You can work across various accounts and commit to a consistent posting schedule so that you can properly engage with existing and potential clients. Experiment with different kinds of content, including brief text posts and short video clips. Be sure to define your brand voice so that your clients know exactly what business is behind your witty posts.

Optimize Your Website

Another way to get more leads for your website is to optimize it for your users. For example, you may consider converting a single webpage into multiple web pages that are easier for your visitors to digest. Instead of having all of your services and company information on one webpage, you may make separate pages like “Foundation Repair,” “Sinkhole Remediation,” and “Soil Stabilization,” depending on what services your company offers.

As you start to optimize your website, you can consider changing the font type and size to increase your website’s readability. Whatever visuals you include, be sure that they’re of high-quality and can load quickly whenever a user lands on your website. You can also cater to mobile users by incorporating responsive links and a fast page load speed.

As you grow your foundation repair business, it’s important to stay up-to-date with the latest marketing techniques. These techniques can help you stay ahead of your competitors, maintain a loyal client base, and become a reputable company in your area.

10 Marketing Tips for Home Contractors

marketing tips for contractors

As a home contractor, you provide a wide range of services to your clients. Marketing a business can be challenging, but learning to advertise services online can help home contractors like you find a long-term customer base. Here are ten marketing tips that you can implement for business success.

1. Understand the Intended Audience

Before beginning the process, it’s important for you to understand your target audience to maximize a marketing campaign’s impact. Some strategies include identifying customer demographics and determining the business’ specialization in the industry, like carpentry or painting.

2. Optimize the Website

You can also generate a larger audience by optimizing the business’ website. It’s important to have a website that’s easy to navigate with accessible language, so you can communicate key information to users. Websites are also a great way to begin your online presence, which supplements other marketing efforts.

3. Use Search Engine Optimization (SEO)

Search engines like Google use an algorithm to rank websites on search engine results pages (SERPs). When a website has a high ranking, more users find it when searching for local contractors. Different SEO strategies include adding keywords to your website, producing content consistently, and creating a website that functions on mobile devices.

4. Implement Paid Google Ads

Paid Google Ads are another helpful marketing method for you to use. They provide a way to advertise services to your new customers on different websites through Google searches. By determining a budget for these advertisements, you can ensure they’re worth the effort and cost.

5. Use Social Media

You can also increase your business’s social media presence to engage with customers and promote your services. There are several social media sites, so it’s important to have a presence on each platform. This can increase audience size and generate new leads.

6. Connect With Previous Customers

Your business can benefit from connecting with previous customers to build a long-term clientele. Past customers may have new home service needs or might know someone who could benefit from the same services. So, building these relationships can allow your company to preserve the current audience and gain new referrals.

7. Create Videos

Creating videos can increase your website’s SERP rankings and generate interest, increasing website traffic. Making high-quality videos that demonstrate your services and personality can help you better connect with viewers.

8. Highlight Employees

Highlighting employees is a way to gain the trust of the audience. By showcasing individuals, users can understand your business’ value system. Appealing to users’ emotions can increase trust in your services.

9. Include Feedback

Adding customers’ feedback to your website or account is another way to boost your marketing efforts. Feedback can provide new customers with more information about contracting services and address any hesitations or concerns. Including feedback also demonstrates how a contractor maintains professional relationships with previous clients.

10. Use Email Marketing Campaigns

Email marketing campaigns allow you to share information with a specific audience. You can use this method to stay in contact with previous customers or provide relevant information to interested parties. These emails can also contain advertisements for deals or special offers. Implementing these ten tips can improve your company’s marketing efforts, no matter your trade. Electricians, plumbers, and landscapers alike can benefit from increasing their marketing efforts. Check out our blog today to find more helpful marketing tips.

How to Get Started with Law Firm Marketing

Effective law firm marketing requires an active online presence and thoughtfully designed campaigns. 

Lawyers must carefully balance their ethical and legal responsibilities with effective advertising to maintain profitability and growth. A well-designed website, carefully researched SEO, and an active social media presence set the stage for powerful organic outreach. 

Complement these with strategic paid advertisements and positive testimonials for a well-rounded approach to your law firm’s marketing goals.

Create a Clean Website

Your law firm’s website is like its virtual office. Visitors want to find a clean, organized space and will generally turn away from anything gaudy, confusing, or poorly maintained. Create a clean website by addressing:

Usability: Keep your law firm’s phone number at the top of the page at all times and include a CTA above the fold.

Organization: Build content silos around different topics, such as areas of practice.

Minimalism: Keep each page simple with a neat navigation bar rather than a plethora of banners and links.

Branding: Select a three-color palette, two typefaces, and a logo to represent the law firm. Use these consistently through all marketing materials.

Optimization: Work with a team who understands local SEO optimization to ensure you’re making the most of your website

Incorporate Local SEO

Search engine optimization (SEO) is the process of building a website that will rank highly on search engine results pages (SERPs). 

This involves strategies like using the right keywords and providing informative content. For a law firm, it’s best to target keywords that identify both the specific legal services and the service area. This means thoughtfully crafting content throughout the site so it naturally uses phrases like “personal injury lawyer in Orlando” or “bankruptcy lawyer in Chicago.” Creating and maintaining a Google Business Profile will help with SEO as well.

The law industry presents some unique challenges when it comes to creating content. Lawyers must adhere to legal and ethical standards. There are strict rules on what a law firm can and can’t say. 

Working with an experienced marketing agency familiar with legal SEO can help your business safely navigate these potential hazards.

Create a Social Media Presence

Facebook alone has over 2.9 billion monthly active users. Maintaining an active presence on social sites can help law firms engage with the community and reach new potential clients. 

This is an effective platform for forming connections and building awareness of your firm’s legal services. Through social media marketing, you can offer ongoing support using informative posts, thoughtful answers, and helpful referrals to the services that will help your clients most.

Use Paid Ads

Paid ads can boost your law firm’s website to the top of relevant search results. Companies can bid for prime ad placement and pay-per-click or per-thousand impressions. 

This is a helpful complement to organic SEO. As with all search engine strategies, it’s important to research and target the right keywords. Your law firms may also invest in paid ads on social media.Having a knowledgeable legal marketing agency on hand can make it much easier for your law firm to launch its advertising campaign. LMH Agency offers custom marketing services tailored to suit the legal industry and its strict standards.

Key Automotive Marketing Strategies for Success

Competition is stiff in automotive marketing, with companies eagerly vying for each precious dollar that consumers will spend. 

It’s crucial for businesses in this space to practice thoughtful marketing strategies. They need to be sure to use the right keywords, service locations, and communication features. Successful automotive marketing requires both solid search engine rankings and intuitive website navigation so customers not only click but also convert.

Search Engine Optimization

Proper SEO helps land automotive businesses at the top of SERPs (search engine results pages). 

Results on page one garner 95% of search traffic and an average CTR of 208%. This means that users click not once but twice on these links. 

Target the most relevant keywords for the industry and locale to earn these coveted rankings. Successful keywords are typically phrases that combine services and locations like “used cars in Spokane” or “Chicago transmission repair.” Maintaining an accurate and detailed Google Business Profile will help improve your local SEO as well.

Paid Advertising

A properly managed paid advertising campaigns can boost your automotive website into coveted paid spots at the top of SERPs. 

When purchasing paid advertising, it’s crucial to select the right keywords. You need to consider both the keywords you want to target and those that you want to avoid. Known as negative keywords, the terms and phrases that a company excludes from advertising are more important than many people realize.

Negative keywords are those that are similar but irrelevant. For example, an automotive company that doesn’t handle auto body repair may want to exclude “auto body repairs” so as not to waste money on clicks that won’t convert. You must specify this type of exclusion since “auto” and “repairs” may both be relevant and therefore trigger your company’s advertising.

Web Design

Proper web design ensures that prospective customers can find everything they need quickly and easily upon visiting your automotive company’s page. Clean and effective web design includes:

  • SEO optimization
  • Contact information at the top of every page
  • Details on all services provided
  • Consistent branding including the appropriate logo, colors, and typography
  • Engaging photos, particularly for vehicles that are on sale
  • Clear and actionable CTAs on each page
  • Live chat or call features so visitors can immediately get in contact with the company

Customer Reviews

Car dealership marketing tips

Customer reviews are a valuable feature on your company’s website as well as third-party sites like Google Business Profiles and Facebook. 

Positive reviews are especially useful for automotive marketing due to the industry’s undeserved reputation for providing pushy or untrustworthy service. 

Reviews can go a long way toward establishing your business’ legitimacy. Consider sending a thank you postcard with a QR code for submitting a review or delivering follow-up emails with the appropriate review link after the customer makes a purchase.

Expert assistance can help automotive companies climb above the pack and stand out in this crowded space. LMH Agency offers tailored marketing solutions including SEO, paid advertising, social media marketing, website design, and automated review management. 

With the right marketing strategies, your automotive business can more effectively reach those valuable leads that will convert to paying customers.

How to Create Incredible Niche Paid Campaigns

niche paid campaigns

A niche marketing campaign is not simply a scaled-down version of a broader campaign. Niche marketing relies on targeted paid ads to reach a specific customer base. Advertising in a niche can benefit your business by attracting customers who need what you offer. Find out how to get started creating a niche campaign for your business.

Identify Your Target Audience

When identifying your target customer, get granular. Learn about your customers past the usual demographic information. What interests them? Which social media sites do they populate most? Use this information to create a customer persona that represents your ideal customer. 

Now that you know your customers, how does your business solve their pain points? Your product or service fills a missing corner of the market, and your niche advertising should point out how. Think about the specificity in legal services, whether for real estate law or wills and trusts and how they advertise.

Set Media Goals

Before investing in a paid advertising campaign, set the media goals you want to reach. Be as granular as you were when researching your customer. How many conversions do you want to see? How much time will you spend crafting each ad? Is there a time of day you should focus your advertising because your audience is most active? Set short- and long-term goals, and use the analytics attached to your ad platform to measure your success.

Create an Advertising Budget

Many niche campaigns rely on pay-per-click (PPC) advertising. With the right keywords and on the right platforms, your ad ends up in front of your target audience, and you only pay if someone clicks on the ad. Your budget will revolve around the number of clicks you’re looking for and will change as you analyze your conversion rate and streamline your approach. Set a starting budget and revisit it frequently to help you maximize your investment.

Go Granular With Targeting

A successful niche campaign relies on your material ending up in front of the right people. Advertising platforms give you many demographic, location, interest, and activity options, which you can map onto your customer persona. Targeted market research is so important. Platforms also offer the ability to exclude specific criteria. For example, if you’re marketing home services, you’ll want to exclude tourists and visitors to an area.

Remember to Include Keywords

Your keywords matter, too. Choose high-intent keywords such as “buy” that indicate a customer wants to take action. Long-tail keywords help niche campaigns because they are specific. A shorter keyword might capture more people, but not all of these people are looking for your niche. Consider “buy aftermarket automotive parts in Dallas” instead of using a word such as “automotive.”Crafting a niche campaign is ideal for your business and is better with professional help. LMH wants to push your brand into new territory. Our extensive experience with niche campaigns, paid advertising, SEO, and social media means we’re ready to create a campaign for your business. We’re excited to get started, so contact us today for more information.

Beyond Basic: 15 Fresh Social Media Tips for 2022

The digital landscape continues to change, with new social media platforms and recommendations popping up regularly. You can grow your social media accounts by following some fresh tips and turning followers into leads.

Tailor Your Content

It’s essential to tailor the content you share to your target audience. Increase engagement by encouraging people to share and respond to tailored posts.

social media content

Understand Instagram Saves

Instagram now allows users to save content they like and come back to it later, so make sure you understand the benefit of saving and encourage users to save what you share. Don’t forget to look into the value of Instagram guides as well.

Try Different Content Styles

Although high-quality, curated content is vital, that’s not the only thing you can share. Experiment with different types of content, from engaging videos to memes and GIFs, to see what your audience likes best.

Work with Micro-Influencers

Micro-influencers have loyal fan bases, typically between 10,000 and 50,000 followers. Working with a micro-influencer can increase your reach while fitting into your marketing budget. 

Test Ad Options 

Most social media platforms have ads, and you can and should make paid ads part of your social media strategy. When placing ads, test different styles and platforms to see what works best. 

Avoid the Hard Sell

Whether you manage a social media account for a business in the legal, automotive, or home services industry, it’s best to stay away from hard-selling on this platform. Focus on building relationships and instilling trust rather than always selling.

Establish a Brand Voice

Authenticity and consistency are fundamental to social media users, so establish your brand voice and adhere to it.

Ask for Feedback

Encouraging followers to engage with your content boosts your social media rankings and gives you helpful information to adjust your strategy. Ask for feedback on at least some of the content you post to find out what resonates.

Optimize Visuals for Mobile

Most social media users are on mobile devices. Optimize your visual content accordingly.

Go Live

Research suggests that live video will make up 17% of all internet traffic by the end of 2023. Be part of this growth by regularly going live on your social media platforms.

Join Groups

Engaging with the community on social media helps you reach a wider audience. Join relevant groups on various platforms and be part of discussions within them.

Offer Customer Support

Social media has become a valuable customer support tool, minimizing the need for customers to call or email a business. Make your brand more enticing to those who don’t want to make a phone call. 

Always Listen

Social listening involves staying current on how your target audience is communicating and what topics are most important. Use the information you glean to improve and adjust your strategy.

Use Short Videos

Short-form videos are popular among users of all ages. Keep your video content brief and engaging.

Request User-Generated Content 

Creating and using hashtags can help your social media presence grow, especially since they encourage user-generated content. When real people post about a business positively, it helps build credibility and support.

Apply these simple social media tips to your strategy and watch your presence and engagement levels grow. You can solve your digital marketing struggles by implementing a few changes, regardless of what platforms you use.

Benefits of Paid Advertising: Drive More Conversions

benefits of paid advertising

Paid advertising has come a long way from billboards and newspaper ads. Today, digital advertising allows you to get your ad in front of the people most likely to become customers. This effective use of an advertising budget is your new tool for generating leads and converting customers. 

Measure and Track Your Advertising Results

Tracking the success of digital ads is easy. You can track clicks, impressions, and conversions with pay-per-click (PPC) and cost-per-mille (CPM) ads (also called cost per thousand). You don’t pay unless someone clicks the PPC ad, which is ideal if you’re trying to generate website traffic. With CPM ads, you pay per 1,000 impressions, or the number of times your ad appears. 

CPM ads help you create brand awareness. The statistics for each ad type illustrate how well your campaign is performing and whether you’re generating your target number of conversions.

Engage More People on Social Media

Today, getting engagement solely through organic (non-paid) content is difficult. Paid advertising is more likely to end up in front of your intended audience than organic content. 

Ads targeted at your customer base’s demographic will generate leads. The individuals behind these leads will feel motivated to check out the organic content on your social media pages and website. Paying for targeted ads displayed in social media feeds lets potential customers know you exist.

Reach Niche Markets

Paid ads are powerful at reaching a niche demographic. If you’re advertising legal or home services for a physical location, paid ads can target only people within a certain radius of your business. 

When you set up paid ads, use your customer profile to refine the audience your ad will reach. Factors like keywords, interests, demographic information and career details will help you define that niche. Remember that long-tail keywords are better than broad keywords targeting an audience looking for your specific product or service.

Control How Much You Spend

You can set budgets with paid advertising. In a PPC model, you choose the number of clicks to pay for when creating your campaign. Once you reach these clicks, your ad stops appearing. Since you control how much advertising you pay for, you aren’t in danger of accidentally overspending. If an ad is more successful than you thought, scale up your budget immediately. If an ad is flopping, you can pause its run before spending too much on something that isn’t working.

Test Ads Across Platforms

The factors above come together to allow you to test several marketing strategies across different ad platforms. Say you’re an automotive shop. Try testing the same ad for a repair special on two social media platforms to see which platform offers more conversions. You could also run two versions of your repair special ad on the same platform to test which version creates more leads. The real-time analytics and budget control make running these tests efficient and easy.

Get the most out of your paid ads by working with experienced professionals. LMH offers paid advertising services, including analysis and optimization, to get your brand in front of your next batch of customers. Contact us today to get started.

21 SEO Essentials for Every Piece of Content

Search engine optimization (SEO) is a frequently-used term that not everyone understands. The fundamental goal of SEO is to generate web traffic to your website via search engines and other free promotional methods rather than through paid advertising. If you want to improve your website’s SEO results, this checklist of 21 essential content components is a simple tool to help you optimize every post you create.

1. High-Quality Content

Consistently publish well-written, high-quality content relevant to your business.

2. Long-Form Content

Long-form content, generally referring to content over 2,000 words, offers valuable information to readers and can improve a site’s search engine ranking.

3. Evergreen Content

Create valuable content that stays relevant over time, such as tips, how-to processes, FAQs, and checklists.

4. User Experience

seo essentials

Incorporate simple navigation and the ability to search on your website to provide the best possible user experience.

5. Internal Links

Link to related internal topics on your site to help search engine bots find and rank your content.

6. Optimized URLs

Optimize URLs by creating short, clear page names that include the primary keyword.

7. Title and Subheadings

Your title and first sentence must capture your readers’ attention and inspire them to continue reading. Use H2 and H3 subheadings to break up your content and engage a reader’s interest.

8. Images

Create eye-catching graphics that supplement the information and add descriptive alt text to images to boost SEO.

9. Keyword Research

keyword research

Don’t assume you know the best keywords for your topic. Take time to conduct keyword research.

10. Primary Keyword

Use your primary keyword within the first two paragraphs and once in a subheading. Only use the primary keyword three to five times in the body to avoid keyword stuffing.

11. Secondary Keywords

While researching keywords, find two or three relevant low-competition keywords as secondary keywords. Use three or four secondary keywords in your content and once in a subheading.

12. Long-Tail Keyword

Use one long-tail keyword that contains over three words and has less search volume and competition than the primary keyword.

13. Outbound Links

Add a few outbound links in your content to reputable noncompetitor websites. These outbound links add value and depth to text for your readers and help them develop trust in you by providing a source of more information that readers can explore.

14. Backlinks

Get backlinks to your content from industry leaders and other related businesses.

15. Authority

Build your site’s authority by sharing accurate, well-written content with reputable sources.

16. Conclusion

Close articles with a powerful conclusion and a call to action.

17. Mobile Friendly

mobile-friendly seo

Design your site for cross-platform functionality and mobile access.

18. Site Speed

Analyze your site speed and boost site performance as much as possible, even if it requires a simplified design.

19. Social Sharing

Make it easy for visitors to share your pages with prominent social sharing buttons.

20. Meta Description

Create a 150- to 160-character-optimized meta description using your primary keyword.

21. Schema Markup

Add schema markup with Google’s free Structured Data Markup Helper tool.

Whether your business focuses on home services, legal, or automotive, the experts at LMH can improve your organic SEO results and optimize your paid advertising tactics, including pay-per-click (PPC) and social media ads. Schedule a free consultation to identify how we can help improve your website’s performance.

15 Simple Website Color Schemes and Moodboards

Website Color Schemes and Moodboards

Color is an incredibly powerful tool when it comes to your website design. It can be used to attract the attention of new customers, express depth, drive conversions, and even earn a customer’s loyalty. Good color choices require careful planning and a strategic eye. When done correctly, your colors can influence how your website and brand are interpreted as high quality (along with a simple layout and great copy).

So why is color so important in website design?

Color helps us to process and store images and feelings differently, and having a cohesive theme across your branding can help increase recognition and assert your business as best in class. 

Fundamentals of Color

Here’s a quick breakdown of the fundamental basics of color emotions in your branding to help you understand how to be intentional with your design so you can optimize results in your home services or local business. 

  • Greens: Bring a sense of soothing, calm, and reassurance. Signifies wealth, growth, and prosperity. 
  • Oranges: Evoke energy, desire, warmth, and confidence
  • Yellows: Promote enlightening, abundance, clarity, optimism
  • Reds: Evoke passion, commands attention, courage, urgency
  • Blacks: Bring a sense of sophistication, power, formality, mystery 
  • Grays: Promote balance, neutrality, security, authority, maturity 
  • Whites: Evoke freshness, hope, goodness, light, cleanliness
  • Golds: Bring a sense of wealth, success, generosity, wisdom, and charisma
  • Browns: Promote stability, reliability, organic, rootedness

Example Color Schemes for Your Business

Here are 17 excellent choices for color schemes that can help transform your website into a powerful, trustworthy source of inspiration for your customers. 

Bold Color Choices for Success

If you want to make a statement on your website and in your social media branding, bold colors with deep notes will strike the right cord. Think in terms of contrasting golds and oranges with blues and greens.

Muted Colors for a Quiet Confidence

Play on the earth tones of nature to exude a quiet, grounding confidence. This will resonate deeply with your customer’s inherent journey. 

Blues and Greens for Wealth, Credibility, and Trust

If a calm sense of tranquility, integrity, and wisdom is what you’d like to convey, then opt for a color palette that provides a foundation of blues and greens with a pop of contrast. 

Interested in designing a website to draw in clients? Get in touch with us to see how  LMH Agency can help customize your website as you scale your business.