Posts By: Andrew Kyle

Marketing Essentials for Plumbers and Contractors

As plumbers and contractors, you’re in a competitive industry where homeowners often have a plethora of local service providers to choose from. That’s why it’s essential for you to stand out, and we’re here to help. 

Smart marketing strategies can make the difference between rapid growth and lackluster results when your business is in this industry. Make sure these essentials are in place to give your company the best chance of success.

Effective Website Design

A well-designed website lends legitimacy to any company. In the United States, a whopping 99% of people report searching online for local businesses

Thirty-five percent conduct these types of searches multiple times a week, and 21% search for local businesses daily. 

A website optimized for SEO helps to ensure that you can get your business in front of homeowners who are actively seeking your services.  

Search Engine Optimization (SEO)

SEO is the process of incorporating appropriate keywords and content into your website to increase its search rankings on results pages. As plumbers and contractors, SEO will include words related to the specific services offered as well as the area that the company serves. 

Phrases like “plumbing repairs in Nashville” or “Louisville faucet installation” are important when marketing a plumber or contractor, as these are the terms customers are most likely to use when they’re actively looking for someone to hire.

marketing for contractors

Google Business Profile

A Google Business Profile is a powerful tool that will increase SEO while giving your plumbing company even more legitimacy. You should always create or claim your Google Business Profile. After establishing ownership, you can update details such as services offered, service area, location, and hours. The business profile also provides a place for customer reviews so you can begin collecting testimonials.

Social Media Presence

A social media presence can provide access to billions of active daily users. Social sites offer the perfect platform for communicating with your customers. This is the ideal spot for sharing promotions, hosting contests, and answering questions. Companies that support community events or fundraisers can use social media to increase awareness of these activities as well. Social sites require ongoing attention to perform effectively, so you must make sure that someone is posting and responding to comments daily.

Paid Advertising

Paid advertising gives a little boost to the organic marketing efforts that form the core of your promotional efforts. This form of advertising is one of the most popular models for plumbers and contractors. By carefully conducting A/B tests and analyzing results, you can identify the tactics that yield the greatest ROI. It’s important to track not just clicks, but also conversions. Seek the campaigns that lead to the most actual sales and push these harder in the future.

These basics will form the core of any plumber’s marketing strategy. With a website, social media presence, SEO, Google Business Profile, and paid advertising in place, you can position your local company for success. Contact LMH for assistance with these strategies and more. We’ll be more than happy to support you. 

10 Ways to Market Your Home Services Business

Marketing your home services businesses is different from marketing brands with a national or global reach. When your business is targeting in-person services in a specific locale, you need equally targeted marketing campaigns to successfully reach and expand your audience. Try these tactics.

1. Maintain Your Google Business Profile

Google Business Profiles are one of the first things customers see when searching for home services in their area. Carefully optimize this profile to include a comprehensive listing of services, complete details on the service area, and more.

2. Incorporate SEO

SEO for home services business

Target locally optimized keywords to reach leads who are actively looking for relevant home services in their area. Phrases like “plumbing repair in Des Moines” or “AC maintenance Boston” help target the right searches.

3. Streamline Your Website Design

A well-organized website is crucial for effective home services marketing. Include your company’s contact information at the top of every page. Make CTAs clear and actionable on every page, and provide detailed information on services and solutions provided by the company.

4. Invest in Paid Search

Pay-per-click advertising can boost business placement on relevant searches. Evaluate each PPC campaign for ROI to gradually hone these into the most effective advertisements.

5. Create a Social Media Presence

Social media sites facilitate interaction and relationship-building with local customers. Post seasonal home maintenance advice to establish your company as a reliable resource for homeowners in the area. Share promos, specials, and contests via social sites as well. Always respond promptly to interactions.

6. Solidify Your Branding

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Create a cohesive brand. This should include a recognizable logo, a distinct palette of two or three colors, and one or two typefaces. Use these across all home services marketing materials to solidify brand recognition.

7. Incorporate a Live Chat Feature

Add a live chat feature to the business’s webpage to grab and convert leads while they’re most interested in your company’s services. Failure to connect effectively at the first moment of interest can cost you sales while having an easy way to connect will help immediately convert leads to scheduled customers.

8. Craft an Email Marketing Campaign

Create an automated email marketing campaign that’s tailored to each customer’s journey. Schedule annual offers for tuneups when maintenance is due, or promote replacement units when the customer’s current installation is nearing the end of its life span.

9. Use Direct Mail Marketing

Direct mail marketing can complement an active online presence perfectly. Include a QR code on postcards to convert these traditional campaigns into easily trackable online leads. Drop postcards to relevant zip codes to increase sales in targeted areas.

10. Solicit Customer Reviews

Send thank-you cards to customers and request reviews on relevant sites such as your Google Business Profile. Positive reviews increase legitimacy and encourage sales from future leads. Implement one, some, or all of these strategies to increase sales for a home services business. LMH Agency can assist with a variety of marketing services in this industry, carefully tailoring each campaign to the unique needs and prospects of that individual business. Reach out to get started now.

Best Practices for Getting More Solar Clients

Your solar business is in a rapidly growing space, where competitors are continually expanding into or popping up for solar services. It’s crucial for your solar business to identify effective marketing strategies so you can connect with the right niche and convert interested businesses and homeowners into solar enthusiasts who are ready to install and grow their own solar installations. The following best practices will give your solar company a solid foundation for your marketing activities.

Build a Branded Website

Solar installations are trending simply because solar panels become more affordable and accessible. Though interest is high, many potential solar customers are still uncertain about the ins and outs of solar installations. Your solar company can build brand awareness and establish itself as a valuable thought leader in the industry with an informative and well-designed website. Best practices for your solar website include:

  • Creating organized content silos for different types of information so consumers and search engines can easily navigate the site.
  • Providing informative and easy-to-read content with facts, statistics, and actionable recommendations.
  • Including CTAs that explain exactly how customers can take advantage of solar installations and what they stand to gain.
  • Featuring consistent branding with a simple color scheme, one or two fonts, and an attractive logo.

Incorporate Targeted SEO

SEO solar companies

Solar businesses need marketing that targets both their services and service area. You must identify the best keywords and phrases and incorporate these throughout your websites in the form of landing pages, URLs, and blog posts. Videos are another powerful SEO tool. These are especially effective for solar companies that have some intriguing content to show pertaining to installations.

You can also boost SEO by making wise use of the Google Business Profile tool. Every solar business should create or claim a Google Business Profile for the company. You can then specify services, identify service areas, provide contact information, and link to your website. It’s even possible to make posts directly through the Google Business Profile which will further boost Google search engine success, particularly in your company’s locality.

Use Paid Advertising

PPC for solar companies

Paid search engine advertising is typically available through a pay-per-click or pay-per-thousand impressions model. Ads that target a well-defined local audience can lead to more conversions by keeping your business at the top of results pages when users look specifically for solar installation or repair services in your area. 

Paid social media advertising is another area worth considering. Paid ads on a site like Facebook can reach millions of potential customers. Facebook offers several levels of targeting to help businesses reach potential customers based on location, interests, and other demographics. With a well-constructed website, effective SEO strategies, and some well-placed advertising, your solar business can successfully establish its presence in this industry and begin building a satisfied client base. LMH Agency offers all the marketing services your solar company needs to get started.

4 Advertising Trends for Your Landscape Business

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The landscape industry is actively growing, presenting an abundance of opportunities for businesses in this space. Advertising is essential for landscaping companies to connect with new audiences and expand their existing customer bases. 

In today’s increasingly digital world, it’s crucial for much of this advertising to take place online. Strategies like SEO, PPC, website design, and social media marketing can make a dramatic difference for growing your landscape business. Use these methods to effectively spread the word about your landscaping business and gain valuable new leads.

Search Engine Optimization

Search engine optimization (SEO) is the process of organically improving a site’s ranking through prudent keyword use. For your landscaping company, the best SEO is a combination of relevant service-related keywords and local keywords targeting the service area. 

A whopping 97% of people use the internet to learn more about a company. After performing a mobile search for a local business, 88% of consumers call or visit that business within 24 hours. It’s important for any local service provider to create content that will capture this audience of shoppers who are actively looking to make a purchase.

Pay-Per-Click Advertising

PPC ads help get landscaping companies to the top of SERPs (search engine results pages). If this prime placement garners attention, your company will pay for each click. It’s important to use the right keywords in PPC advertising so these clicks effectively convert into sales. You can gradually hone your PPC presence to yield lucrative results by paying close attention to campaign performance. It’s also important to optimize the landing page for effective sales, keeping essential information and the latest promotions front and center.

Social Media

Social media offers the opportunity for your landscaping business to actively engage with your customers. Each platform has its own strengths and weaknesses. Using them all for their optimal features can help your company deliver a powerful, multifaceted campaign. Highlight brilliant imagery on Instagram, target Facebook for interaction and post brief announcements to Twitter. Manage these social media accounts active and respond to all comments, messages, and shares promptly. For your landscaping company, visual posts are especially impactful. Social media offers the optimum space to showcase your successful jobs and seasonal outdoor features.

Website Design

A landscape company’s website is a prime point of contact for customers. This is the ideal place for a visual portfolio of the business’ work. Use photos or even videos to bring beautiful landscapes to life and inspire new potential customers to start their own projects. Keep contact information readily visible at all times so the visitor never has to search for the next step when they’re ready to convert. Include a detailed page for each service so customers can easily find all the information they need to research their needs and understand how your company will meet them.

A mindful combination of sleek website design, smart SEO, engaging social media content, and prudent PPC advertising can yield powerful results for your landscaping business. Working with a professional advertising team can help ease the burden on internal employees while garnering outstanding results.

5 Ways to Market Your Local Remodeling Business

Marketing a remodeling business requires a thoughtful approach to web design, social media posts, SEO, and paid advertising. These highly localized companies must reach a relevant audience without wasting precious ad spend on individuals who are outside the service area or interested in the wrong services. Try these tactics to enhance your remodeling business’ marketing.

Enhance Web Design

A whopping 85% of consumers indicate that a quality website is important for businesses. In the remodeling business, this is especially true, as the right portfolio can easily make or break a sale. Your remodeling business should maintain an extensive collection of project photos so prospective customers can scroll through before-and-after shots and get a clear idea of what you can do. Other essential website features include:

  • Detailed information on the services offered.
  • Visible contact information at the top of the page.
  • Clear branding featuring your company’s logo, colors, and typography.

Incorporate Search Engine Optimization

Proper SEO can vault your remodeling business into one of the coveted first-page spots on SERPs (search engine results pages). SEO is a complex process that involves selecting the right keywords and links and incorporating them throughout the page in a natural manner. 

For a remodeling company, this will include detailed phrases pertaining to the specific services offered and the company’s service area. A thorough SEO marketing strategy addresses page titles, subheadings, meta descriptions, content, images, videos, links, and more. Claiming and optimizing your company’s Google Business Profile is an essential part of boosting SEO as well.

Invest in PPC Advertising

Pay-per-click (PPC) advertising places your company’s website at the top of relevant searches. To develop an effective PPC campaign, you must consider the exact keywords that you want to compete for. Remember, broad keywords not only cost more, but they’ll also deliver less lucrative results. It doesn’t help to reach a national audience if the business only serves customers in the Chicago area. You can also exclude words from PPC campaigns so phrases that are similar but irrelevant won’t direct searchers to the business’ page. 

Create a Social Media Presence

Social media offers a high-traffic platform for businesses to interact with customers. Your remodeling company can easily keep its social sites active by posting photos before, during, and after a project. Beautiful remodels can organically garner comments, likes, and shares, boosting recognition for the business. 

Seek Customer Reviews

Customer reviews on pages like Facebook and Google Business Profiles lend a lot of legitimacy to businesses. Customers can share not only their experiences but their photos as well. Many shoppers feel these posts are more reliable than what the business shares itself. Consider making a personal follow-up with customers once the job is complete and soliciting reviews from those highly satisfied homeowners. Working with an experienced professional can streamline the process of setting up online marketing campaigns. LMH Agency offers a wide range of marketing services tailored to remodeling businesses. This includes personalized strategies for SEO, social media marketing, web design, and paid advertising campaigns. Contact our team today.

8 Absolutely Hilarious Memes for Plumbers

Between the tough physical labor and irregular work hours, plumbing can be a challenging job. Just like with other professions, it’s important that plumbers take time every day to rest, relax, and have a laugh. Here are eight of the most hilarious memes you and fellow plumbers everywhere can find relatable. 

1. When Customers Disagree About What “Clean” Means

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Image via Speed Clean

Unlike other jobs where people get to work in peace, plumbers repeatedly subject themselves to entering strangers’ homes. A cluttered house (and everything inside it) can make for uncomfortable scenarios, especially if you’re tasked with moving people’s personal items out of the way. 

2. A Plumber’s Plea

Image via Pinterest by Morris-Jenkins

It’s an age-old rule of home-plumbing care: never throw oil down the drain. And yet, time and time again, plumbers near and far must make their way over to the homes of disgruntled customers. Pouring oil down the sink can have an environmental impact and leave residue in pipes, causing clogs. In short: it’s not worth it. 

3. Not It!

Image via funnyjunk by xxelmarcocfcxx

If an issue is complex enough, a customer might wonder whether they require the expertise of an electrician or a plumber. If everyone’s puzzled, it’s safe to say the situation is pretty dire—like the one in this meme. While you certainly see a lot as a plumber, an electrician’s advice is often the missing project component.

4. When “Cutting The Water” Has a Double Meaning

Image via 9gag by Awesome

The phrase “cut the water” takes on two meanings in this meme. As a plumber, you know that “cutting the water” is just an expression for shutting off the water flow in a building, usually a client’s home. However, there’s no arguing this person isn’t cutting the water, right?

5. A Pain in the Drain

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Image via Shamrock Plumbing

The term “backseat driver” can take on an entirely different meaning for plumbers like you. It’s not uncommon for customers to provide their two cents on how plumbers should do their job, along with constant claims of how they “could have fixed it” on their own. 

6. “It’s Ah-me! A Bad Plumber.”

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Image via imgflip by ozman123

Okay, it’s clear that Mario may not be the foremost authority on plumbing skills and procedures. After all, he mostly saves Princess Peach from peril. That being said, could you name a plumber with more name recognition? 

7. When the Customer Wants an Impromptu Therapy Session

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Image via FieldPulse

As a plumber, you wear a variety of hats, and sometimes that hat translates into “this person is a trusted confidant” for customers. It can be a little distracting to absorb a person’s personal baggage, but you already know socializing is part of the job. 

8. A Plumber’s Best Friend

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Image via PictureQuotes

Being a plumber can have a lot of benefits, and by far one of the best ones is the ability to meet and interact with customers’ pets. What person wouldn’t want a cuddle puppy snuggled on their lap while they work? Even though a career in plumbing can be stressful, it’s safe to say that these memes help bring out the lighter side of the profession. Check out our blog today for more hilarious content about the work world from LMH Agency.

9 Lead Gen Ideas for Electricians and Contractors

Electricians and contractors can both benefit from using digital marketing techniques to promote their goods and services. Using tools like SEO and paid Google advertisements can increase your company’s scope of influence, making it possible for you to generate more success from these worthwhile leads. Here’s a list of nine ideas you can use as an electrician or contractor to generate more leads for your business.

1. SEO

Search engine optimization (SEO) is a digital marketing technique that involves using specific keywords and phrases to generate higher rankings on the search engine results page (SERP). The higher content ranks, the more people are likely to engage with it. As a result, you can increase your websites’ click-through rates, improving your chances of finding worthy leads.

2. Paid Google Ads

You can use paid Google advertisements to generate more leads by purchasing ads for keywords your clientele is likely to search. For example, an electrician working out of Tuscon, Arizona, can purchase a Google Ad with the title tag “affordable electrician near Tuscon” that leads to a webpage detailing their business’ services and contact information. 

3. Social Media

You can market your business directly to consumers by posting on a social media account. You can also collaborate with influencers, create sweepstakes, or engage with followers through comment replies, stories, and live streams. By posting frequently on social media accounts, you can reach a much larger audience. 

4. Optimize Website

Optimizing a website involves making adjustments to its style, navigation capabilities, and content to better suit the needs of the consumer. You can use optimization techniques like adding drop-down menus, links, and customer feedback sections to make your website more accessible.

5. Blogging

Many businesses have turned to blogging as a way of engaging with clients and leads online, and electricians and contractors can do the same. By adding a blog section to your website, you can expand on topics relevant to your business and customer demographics to drive more user traffic.

6. Door-to-Door Marketing

Door-to-door marketing can help you make in-person connections with prospective clientele. This allows customers to ask questions directly about your services, which can produce a more long-lasting impact than other marketing techniques.

7. Printed Ads

You can use traditional marketing techniques to generate leads, like printed flyers, pamphlets, and business cards. Clients may feel more encouraged to seek your services if they receive a physical reminder of your business and the services you offer. 

8. Collaboration

Collaborating with other contractors is a great way to generate leads for your business. For example, an electrician can join forces with a plumber to offer packaged services at discounted prices. This makes home improvement easier for the customer, as they don’t have to hire individual companies to perform services.

9. Google Business Page

Every business can claim their Google Business Page, which details a business’s website, hours, contact info, and reviews on the first results page. Registering for the page takes less than an hour and is completely free. You can use this feature to make your services more accessible online. With these nine ideas, you can maximize your influence and generate legitimate leads that benefit the livelihood of your business. Contact us today at Lokal Media for more lead generation ideas or check out our blog for more helpful tips.

7 Proven SEO Tips for Your Home Services Website

Search engine optimization (SEO) is a marketing strategy that your home service business can implement to increase your audience and develop your online presence. This is a great way to highlight your business website to increase clicks when users search for specific or related services. Here are seven SEO tips you can implement for a home services website:

1. Increase Website Speed

One way to improve the SEO for your home services website is to remove anything extra that slows down the site. This may require slimming down the content that’s included on the website to increase the speed. Google now factors in the speed of a website when ranking it for the search engine results pages (SERPs), so it’s important to have a quick, efficient site.

2. Link to Other Websites

To increase traffic to your home services website, consider adding relevant links to other sites. This process is known as “link-building,” and it can enhance the experience of people who visit your company’s site. Adding links is synonymous with adding value to a website, which can increase its success on SERPs.

3. Add Engaging Content

Try to remember the target audience when you add new content to the home services website. While it’s important to maximize SEO, it’s also necessary to connect to the intended audience. Remember, the search engines aren’t the ones who become clients: The people are!

4. Develop an App

One way to boost your website’s SEO is by developing an app. Apps can be created and published online. An application may include much of the same content as a website but be more convenient for the user. For example, apps may include a digital scheduling feature that allows users to schedule services directly from the app.

5. Use Keywords

Keywords are a foundational aspect of SEO. It’s good practice to add multiple keywords to increase SERP rankings. Consider using natural-sounding keywords that people may type into the search bar. This can increase the likelihood of potential customers seeing the website in search results, boosting the number of clicks the website receives.

6. Make a Site Map

Many small details comprise a website, including a site map. This is the process of indexing your website, allowing search engines like Google to assess it. A site map can also benefit users by simplifying site navigation. This may require external assistance since it’s more technical than other SEO strategies in this list.

7. Use Google Ads

Another way to maximize your home services website’s SEO rankings is by using Google Ads. Google Ads can help you increase traffic to your website. It’s best to link these ads to a landing page that includes a direct call to action (CTA) to guide users. Ultimately, your home services website can benefit from implementing these seven SEO tips. By increasing traffic to your website, your business can boost its revenue by gaining new clients. Contact us at LMH Agency to learn more about search engine optimization for the ideal professional home services website.

Ideas for Marketing Your Commercial Construction Company

commercial construction company marketing

Nothing drives more customers to a commercial construction business than an effective marketing strategy. In this day and age, the best way to reach potential customers is through online advertisements and social media advertising. Leveraging these digital tools can help your business grow financially and increase its visibility. Reading about some imaginative ways to use these resources can help you create high-quality promotional content. Read on to learn six different ideas for marketing your commercial construction company.

1. SEO Content Strategies

Learning how to optimize a search engine results page (SERP) is one of the best ways to increase your business’s visibility. Creating SEO content for a website promotes recognition in a search engine’s algorithm, allowing users to find it more easily on the results pages. To drive more traffic to your website, it’s helpful for you to design a variety of different SEO content.

2. Paid Google Advertising

If you’re still struggling to get user hits after creating new website content, you might benefit from using Paid Google Ads. These ads can appear on Google search results pages, driving more traffic to a website. They can also allow you to provide a convenient click-to-call button, allowing customers to reach out quickly. Paid Google Ads also provide a variety of payment options to match your business’s budgeting needs.

3. Social Media

Social media is another incredibly powerful tool for promoting your commercial construction company. Maintaining active profiles on a variety of social media platforms is a good way to increase customer awareness of the company’s brand. If you want to increase your online engagement, you benefit from hiring a dedicated social media manager to run these accounts.

4. Website Optimization

Optimized websites get more traffic than non-optimized ones. To create an optimized website, you can enroll in a website design course or hire a dedicated professional to create streamlined web content. You might also research the websites of other construction businesses that appear at the top of SERPs. To increase your company’s visibility, mirroring the style of sites that perform well is an effective strategy.

5. Stunning Visuals

To attract more online users, it’s important for you to create visual website content. This can be an effective way to encourage customers to stay on your website, while also promoting your business practices. To include visual content, it can be a good idea for you to try out some different types of design software. You can also hire a dedicated designer to make icons, logos, and background images.

6. Email Campaigns

Using email capture devices on your website is another good way to market your commercial construction company. After your construction company collects email addresses from the site’s visitors, you can prepare email campaigns that promote different services. Running these campaigns allows you to release surveys to collect data and reach specific groups of clients. There are many ways to promote your business in the digital age, so it’s helpful to combine a variety of different techniques. Here at LMH, we offer professional website design services and other types of marketing support. Contact us online today to find the best marketing solutions for your commercial construction company.