Electricians and contractors can both benefit from using digital marketing techniques to promote their goods and services. Using tools like SEO and paid Google advertisements can increase your company’s scope of influence, making it possible for you to generate more success from these worthwhile leads. Here’s a list of nine ideas you can use as an electrician or contractor to generate more leads for your business.
Search engine optimization (SEO) is a digital marketing technique that involves using specific keywords and phrases to generate higher rankings on the search engine results page (SERP). The higher content ranks, the more people are likely to engage with it. As a result, you can increase your websites’ click-through rates, improving your chances of finding worthy leads.
2. Paid Google Ads
You can use paid Google advertisements to generate more leads by purchasing ads for keywords your clientele is likely to search. For example, an electrician working out of Tuscon, Arizona, can purchase a Google Ad with the title tag “affordable electrician near Tuscon” that leads to a webpage detailing their business’ services and contact information.
3. Social Media
You can market your business directly to consumers by posting on a social media account. You can also collaborate with influencers, create sweepstakes, or engage with followers through comment replies, stories, and live streams. By posting frequently on social media accounts, you can reach a much larger audience.
4. Optimize Website
Optimizing a website involves making adjustments to its style, navigation capabilities, and content to better suit the needs of the consumer. You can use optimization techniques like adding drop-down menus, links, and customer feedback sections to make your website more accessible.
Many businesses have turned to blogging as a way of engaging with clients and leads online, and electricians and contractors can do the same. By adding a blog section to your website, you can expand on topics relevant to your business and customer demographics to drive more user traffic.
6. Door-to-Door Marketing
Door-to-door marketing can help you make in-person connections with prospective clientele. This allows customers to ask questions directly about your services, which can produce a more long-lasting impact than other marketing techniques.
7. Printed Ads
You can use traditional marketing techniques to generate leads, like printed flyers, pamphlets, and business cards. Clients may feel more encouraged to seek your services if they receive a physical reminder of your business and the services you offer.
Collaborating with other contractors is a great way to generate leads for your business. For example, an electrician can join forces with a plumber to offer packaged services at discounted prices. This makes home improvement easier for the customer, as they don’t have to hire individual companies to perform services.
9. Google Business Page
Every business can claim their Google Business Page, which details a business’s website, hours, contact info, and reviews on the first results page. Registering for the page takes less than an hour and is completely free. You can use this feature to make your services more accessible online. With these nine ideas, you can maximize your influence and generate legitimate leads that benefit the livelihood of your business. Contact us today at Lokal Media for more lead generation ideas or check out our blog for more helpful tips.